http://www.theage.com.au/world/beauty-can-do-what-money-cant-20110331-1cn9a.html

Beauty can do what money can't 
Austin 
April 1, 2011 
MONEY may not buy happiness but beauty buys both money and happiness, according 
to a study involving more than 25,000 people worldwide.

Economists at the University of Texas-Austin analysed data from five large 
surveys conducted from 1971 to 2009 in the United States, Canada, Germany and 
Britain. They found that beautiful people are generally happier than the plain 
Jane or even ugly Joe.

And they say it's the economic benefit that results from beauty that accounts 
for at least half of that extra happiness. ''The majority of beauty's effect on 
happiness works through its impact on economic outcomes,'' says lead author 
Daniel Hamermesh, who has studied attractiveness effects for many years.

Numerous studies, including his earlier research, have concluded beauty helps 
the budget by providing greater wealth: better-looking people generally earn 
more money and marry those who are better looking and higher earning.

In the new study, participants were asked about their levels of happiness; 
their looks were rated by interviewers face-to-face or from photos. Those in 
the top 15 per cent of people ranked by looks were more than 10 per cent 
happier than those in the bottom 10 per cent.

Although the findings - published by the German-based Institute for the Study 
of Labour - hold true for both sexes, the researchers say beauty affects 
women's happiness more directly than men's. ''For a woman, it just matters to 
walk down the street being good-looking,'' Professor Hamermesh says. ''For a 
man. it will give you a better-looking wife, a higher-earning wife and, most 
important, extra earnings.''MCT


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