Over the past few years, research has continued to prove the benefits of e-mail 
marketing for business: low costs, high conversion rates and detailed tracking 
are all notable features. But e-mail marketing is becoming much more than just 
a tool for spammers and e-businesses. Consumers are becoming increasingly savvy 
on the differences between spam and permission-based emails, and more and more 
of them are accepting permission-based e-mail marketing as a positive 
replacement for direct mail.

The best news is that the majority of people who receive permission-based 
e-mails open, on average, 78% of them.


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