Thanks Rick,

As I've repeatedly said I just build a template and then we insert the reality after the input from the committee, I have no desire to just shove new ways of doing things down peoples throats without heavy input first. Your points are well taken and accepted, I wasn't even aware we had an "advertisements" email so of course we'll use that (send the login info to Sue please).

I just take an idea and run with it, some days it's completely different at the end and I'm all right with that, just trying to get forward momentum to an idea is all. Just like the input from Pierre (Jack) LePetit, it will all be incorporated in the final document. I'd still like to hear from the rest of the committee too!


On 11/4/2014 11:32 AM, Rick Harnish wrote:


A couple things I noticed that you may or may not want to correct. The advertisement list is currently <> not <>. If you plan on changing it, ok, but I thought I better point out that correction if needed.

The second thing is that you may want to be careful making PR announcements through <>. When WISPA was small, it worked ok, but as the audience grew and the number of vendors increased, it became apparent that we needed to modify this. There were a lot of members (mailing list members) that became overwhelmed with the increase in PR type announcements and they continually asked to be excluded from the announcements list. Rather than diminish the power of the announcements mailing list, I only put PR on the webpage and Suzanne or I would use social media to point readers to the website if they wanted to read the full PR article. I've been there and done that. You can proceed as you like but I must warn you that you will find yourself creating a lot of work and disappointed members if you proceed with your plan as defined.


*Rick Harnish*

Executive Director


260-622-5699 Cell

866-317-2851 Ext. 101 WISPA Office

260-622-5774 Direct Line

Skype: rick.harnish. <> <> (Rick and Trina)

*From:* [] *On Behalf Of *Forbes Mercy
*Sent:* Monday, November 03, 2014 3:12 PM
*To:*; Chuck Hogg
*Subject:* [WISPA Promotion] Proposed email to membership

The board has provided us with the mandate to unify the message of WISPA, provide better monitoring of ads, more closely monitor what constitutes an "Announcement", and increase the updates to the various social media including our website. The letter below is my proposed letter to membership, wide open to your edits. I look forward to your input:


Recently the Board of Directors of WISPA approved transitioning all electronic communication responsibility to the Promotion Committee. This was done so we have a common message on all platforms and because we have the benefit of a Promotion Contractor who will have the time to monitor and maximize a uniform message from a media background.

How this affects you:

If you are a Vendor Member and you wish to send an "Approved Ad" you'll send it to <> Suzanne Urash, our contractor will be responsible for tracking the four ads a year included at that level of membership and for billing of additional ads beyond the package number.

If you have an "Announcement" email which is one that is sent to all members on and off-lists. It should be sent to <>. Approved announcements will then be cross posted on social media for WISPA. Because of the increased exposure we will slightly tighten up the criteria for this as it will have a wider reach.

If you simply want us to post to our website and social media with an event simply (ads on the website are a separate cost) send that to <>, that will not be sent to Announcement email but if qualified will be posted. Beyond Facebook and our website we hope to increase Twitter alerts for close deadline events and webinars, and will work to increase participation by membership in that account.

Please write down these emails, we look forward to a more streamlined and uniform method of helping to promote your business and events with this updated process.

Thank you,

Forbes Mercy

Chairman -- Promotion Committee

Promotion mailing list

Promotion mailing list

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