I wasn't sure if Ed was going to post this to the list. Below, you'll find an 
internal memo from Ed Gray to Avid concerning the recent Access Awards and his 
participation in a panel on accessibility at South by Southwest. Enjoy.
Slau

Everyone,
 
By now, many of you are aware that Avid was honored in Washington, DC with a 
2016 Access Award from the American Foundation for the Blind, a distinction  
that puts Avid in the company of Apple, Google, Major League Baseball. Netflix 
and Disney Parks & Resorts.  Ten days later, I spoke on a panel at South by 
Southwest in Austin onMainstreaming Accessibility.   This is a note to express 
my thanks and to provide you with some other information if you’re interested. 

The goal of our accessibility work has been to make the detail of the Pro Tools 
interface  “visible” to those with difficulty seeing it, including sightless 
users.  This has been accomplished by thoughtfully  deepening Mac OS VoiceOver 
support for many menus, controls and parameters used during audio production, 
including AAX Plug-Ins and tangential applications like Ap Manager and Pace 
iLok License Manager  (ILM).  Avid staff, including essential contributors from 
Kiev, worked together with blind beta testers to prioritize accessibility bugs, 
resulting in the delivery of the most meaningful fixes.  The result has been a 
Pro Tools product that is nothing short of fully useful for blind users, from 
those hopping on with Pro Tools|First to owners of professional studios who are 
independently making a living primarily using Pro Tools|HDX.

When I accepted the Award for Avid, I remarked that many companies  have made 
admirable, but short-lived efforts to make their products accessible to people 
with difficulty seeing, hearing and remembering.  To do this right requires 
focusing on a high bang-for-the-buck range of accessibility features, 
leveraging the real-world perspective that interested beta testers offer, and 
giving accessibility a home on the roadmap so it stays robust across releases.  
In other words, these improvements are not automatically initiated and 
sustained just because some guy in the company goes blind J.

These advances are the result of  sustained efforts by Avid and our external 
test community, including  Chris Winsor(Pro Tools designer most responsible for 
quarterbacking and prioritizing our efforts and guiding those of our beta 
testers, the Dancing Rhinos team, notably Inna Shevchenko, for dispatching bugs 
and feature requests like lightning during short windows of opportunity. The 
Public Relations Team, including Sara Griggs and Timory Burleson, for making 
noise about this work in the media, our external Beta Team, including Slau 
Halatyn who personally visited our team in Kiev at his own expense to effect a 
surge of improvements and former colleagues Rich Holmes and Greg Robles for 
making this work possible through their wise prioritization and support of our 
testers.  Apologies to anyone I’ve overlooked on this effective and wonderful 
team.

I will stop my narrative here, but I’m always happy to speak with anyone 
interested in this work and how people are using it.   Want to dig in more?  
Here are some interesting links:

·         Avid Blog Article by blind professional engineer Slau Halatyn about 
Pro Tools Accessibility
·         Avid Blog Article by blind professional composer Kevin Gibson about 
Sibelius Accessibility
·         Google Discussion Group on Accessibility for Pro Tools
Intro to Apple VoiceOver (text-to-speech utility that ships free as part of Mac 
OS)
Three-minute Video of Slau Halatyn showing Pro Tools with VoiceOver and saying 
how cool we are (request)
 
For reasons that should be obvious, I am grateful for all that’s been done 
here.   Improvements being made in software, mobile devices, public facilities, 
movies, office tools, you name it – they are getting so sophisticated and so 
pervasive that it matters less and less that my vision is bad.  To everyone who 
worked to diagnose, test and implement these improvements and to future 
contributors, my sincerest thanks – this is your victory lap.
 
Gratefully,
 
Ed
 
 
Ed Gray
Director, Partnering Programs | Product Management | 

Avid
280 N. Bernardo Avenue
Mountain View, CA 94043
United States
[email protected] 

t +1 (650) 576-7315 | Skype edgray1000 

Avid Connect 2016: Experience the Future in Motion 
April 15-17, 2016 | Wynn, Las Vegas
Register now

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