Hi Tom, > Yes, agreed, good examples are often tough. The kind of thing > that motivates me (I'll leave you to infer the causal > direction) and I think speaks to other people too is stuff like: > > "find me a hotel within x distance of point y, that's rated 4 > or 5 stars out of 5 by people I know" Yes, that's a nice one - particularly with the personal network angle.
> Or > > "find me the shop in central Birmingham or Bristol that sells > this particular jacket for the cheapest price" > > Both these examples are fairly consumer oriented (again, draw > your own conclusions). Consumer works for me. If we're looking for mainstream examples, it's much more likely that people will be convinced by things they have personal experience of (which was also Yves' point). > "find me the local bridge club that's most easily reached by > public transport" I like that too, especially if the semantic connection between the bus times and the start/end times of the club was emphasised. > Those any improvement? Yep, thanks! Ian
