On 10/26/2013 6:37 AM, Andreas Kuckartz wrote:
Mark Watson:
If watermarking became a popular alternative with content providers
to DRM then it would probably be implemented client-side, with the
attendant robustness requirements.
I do not know if I agree but Brendan Eich seems to disagree:
"Watermarking, not DRM. This could be huge. OTOY’s GPU cloud approach
enables individually watermarking every intra-frame, and according to
some of its Hollywood supporters including Ari Emanuel, this may be
enough to eliminate the need for DRM.
Indeed, when I was asked several months ago in this discussion, what
alternatives are there for "content protection", I also listed
watermarking as one of the alternatives.
"We shall see; I am hopeful. This kind of per-user watermarking has been
prohibitively expensive, but OTOY estimates the cost at pennies per
movie with their approach."
https://brendaneich.com/2013/05/today-i-saw-the-future/
Cheers,
Andreas
