W3C is pleased to call for participation in a workshop: Web and Digital Marketing Convergence September 17-18, 2015, in Tampa, Florida. http://www.w3.org/2015/digital-marketing-workshop/
Digital Marketing and the ecosystem surrounding it are growing at an unprecedented pace as consumers and companies take advantage of new devices, features, and content on the Web. As the Open Web Platform and technologies such as HTML5 continue to expand and offer new functionalities, brands, interactive marketers, content publishers and third party providers are calling W3C's attention to gaps and challenges, which include a lack of standards on the definition and secure execution of, for example, marketing campaigns, advertising performance, data collection, and marketing signals. We invite participation from diverse players in the marketing and technology industries: Marketers and advertisers, agencies, operations; System and technology providers and consumers; Publishers; Ad eco-system players; Market researchers; Retailers; Brand Managers; Entertainment Companies; Privacy/Security Researchers, and more. Expected topics of discussion include: * Campaigns * Experience, Content, and Assets * Metrics and Data Collection * Channel and Delivery * Audiences * Context * Performance * Security and Privacy Thanks to Nielsen for hosting the workshop and to Adobe for sponsorship. We invite interested parties to share statements of interest by email to team-digimarket...@w3.org -- and to send position papers by August 14. For Wendy Seltzer -- wselt...@w3.org +1.617.715.4883 (office) Policy Counsel and Domain Lead, World Wide Web Consortium (W3C) http://wendy.seltzer.org/ +1.617.863.0613 (mobile) -- xiaoqian
