Sero Will Ante Up For The .Artist Top Level Domain In
2010<http://artisttld.com/?p=67>

For Immediate Release
8/10/2009

In 2010, organizations around the globe will stake their claim to some of
the hottest new Top Level Domains (TLDs) on the world wide web. One new
leading edge company hailing from the Twin Cities of Minneapolis and St.
Paul, Sero Registry, has a revolutionary idea to give the creative people of
the world a unique and representative identity to unite under on the world
wide web: .Artist.

.Artist is more than just a Top Level Domain, it’s a philosophy and a way of
life. A vision of a better internet. An internet where not only commercial
exploitation prevails, but communities support each other by supporting TLD
Registry Operators that choose to give back to the community that enables
their very existence.

Sero Registry plans to use a part of the proceeds generated from the
operation of the .Artist Top Level Domain to donate to various charities &
non-profits within the Artist community, as well as sponsoring other global
youth art initiatives. “Because it’s about more that just dotCom-mercial
exploitation” quipped Sero Registry Founder Luke Weyrauch at a recent
meeting on new gTLDs. Weyrauch, an artist and musician, has been passionate
about art since he was child. He ranked in a state piano competition when he
was only 9 years old and went on to play a live performance at the famous
Orpheum theater in downtown Minneapolis. He has been an active member of the
community ever since, participating in local bands, sponsoring local
artists, and promoting art and music events in the Twin Cities. He has also
been involved in the marketing and creation of websites for many artists
nationally and has even been known to donate his services to local artists
on occasion.

Sero recently stated that the .Artist Top Level Domain is one of the most
versatile TLDs on the internet, representing a very large number of groups
that consider themselves artists. From musicians to actors, to writers,
rappers, rockers, to old ladies knitting doilies, the .Artist TLD has
already generated thousands of pre-registrations since it’s inception in
late 2007. “It’s been our most popular TLD since day one” stated Sero
Founder Luke Weyrauch adding “It’s also the TLD I’m most excited about
operating.”

ICANN will start taking new gTLD applications with the hefty application fee
of $180,000 starting 2010. Sero Registry states they will put up the wager,
and that they are confident that ICANN will be more than satisfied with
their plans to operate the one of the hottest new TLDs of the coming decade.

###

Sero Registry is a Top Level Domain registry operator located in the Twin
Cities of Minneapolis and St. Paul that plans to apply for the .Artist Top
Level Domain in 2010. For more information about Sero Registry, visit their
website at http://serointl.com, or follow Sero Registry on twitter at
http://twitter.com/SeroRegistry
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