It's a good article, worth referencing:
http://www.technologyreview.com/web/23968/page1/

What's more, people are increasingly likely to discuss and interact with
> content away from the site where it was originally posted. Grigorik studied
> 1,000 of the feeds his company has monitored for the past three years and
> found that *about 60 percent of the interactions PostRank recorded
> happened on sites other than where the content was originally posted*. "As
> a publisher or blogger, I want to see these conversations," he says.


(emphasis mine).  There's also a good clear description of how the protocol
works end-to-end:


> For the Salmon protocol to work properly, it would need to be adopted by
> both publishers of content and services that might subscribe to or discuss
> that content. When a post appears, the publisher uses pubsubhubbub to notify
> the subscribers that it's present. Then, if a user makes a comment about the
> post on another site, the Salmon protocol sends this information back to the
> publisher. The publisher can in turn pass this comment downstream to all the
> other subscribers, keeping the conversation unified wherever it occurs.



--
John Panzer / Google
[email protected] / abstractioneer.org / @jpanzer

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