On Thu, Apr 18, 2013 at 12:45 AM, MORREALE Jean Roc <[email protected]> wrote: > Andyzendy (#50) for me : simple, easily downscalable to 16x16 (great for > taskbar/favicon), can be converted to greyscale (good for print)
I really don't understand the love for #50. It either reads as GIS-uantum, or QGIS-uantum or on third inspection QGIS-Quantum. Its impossible to read it as "Quantum GIS". I can't think of any other corporate logo that is that unreadable - except maybe CNN which I sometimes parse as CMI :). #64 from the same designer at least gets it in the right order, but the skinny 'uantum' looks uneasily perched on the 'GIS'. Take that away and all you have is a circle with a triangle trying hard to be either a very fat map pin or a Q. Have a quick google for something like "best product logos" and you should see that ease of readability of the product name is paramount. If you can't look at a proposed logo and instantly see either "QGIS" or "Quantum GIS" then that logo fails. Anything that typesets the Q of Quantum radically different from the "uantum" such that they just don't work together, fails. Of course a very clever designer can bend or break these rules, and especially with an already-recognised brand (eg CNN again) where the logo (word) part of the design is less important than it's visual recognition as a wordless symbol. Any squiggle of parallel lines with that same curvature and style looks like CNN. I think the problem overall is the tension between getting "qgis" and "quantum gis" in the same logo. I think I would prefer to see a logo that uses the full name (Quantum GIS) but with a stylized Q device that isn't part of the readable part of the text, e.g. http://99designs.co.uk/logo-design/contests/qgis-needs-logo-210397/entries/233 http://99designs.co.uk/logo-design/contests/qgis-needs-logo-210397/entries/238 http://99designs.co.uk/logo-design/contests/qgis-needs-logo-210397/entries/165 http://99designs.co.uk/logo-design/contests/qgis-needs-logo-210397/entries/155 http://99designs.co.uk/logo-design/contests/qgis-needs-logo-210397/entries/142 http://99designs.co.uk/logo-design/contests/qgis-needs-logo-210397/entries/43 Now I'm not saying any of these are good/bad/indifferent, but they all show the style I prefer - instantly readable 'Quantum GIS' with a separate "Q" that can be stylised as a recongisable mark. Ah, the joy of aesthetics... Feel free to ignore any of the thoughts above, its just the way my synapses are responding! Barry _______________________________________________ Qgis-developer mailing list [email protected] http://lists.osgeo.org/mailman/listinfo/qgis-developer
