Hello I volunteer for a few non-profits and I am trying to increase our
newsletter delivery rate. Currently, I send newsletters on their behalf from a
dedicated server using the ezmlm package in Qmailtoaster. One newsletter is
sent in HTML, and I've been concerned about whether it's being delivered to
user's junk boxes (I set up a test account with Yahoo! and that's where the
newsletter went). Ok, so I would probably benefit from viewing full headers and
seeing what SA says and why, then focus on improving the newsletter itself so
it doesn't get flagged as potential spam. FYI these are opt-in lists only.
But, I've also been looking at moving to a hosted solution called Interspire
Email Marketer, where you have the added benefit of having white listing
already handled by their email sender, smtp.com, who has established
relationships with the popular mail services like Yahoo!, Hotmail, AOL, etc.
Interspire also has a buy it once and run it on your own server option that
would be far less expensive over time.
Is it sufficient to simply work on reducing the spam score of my newsletter
(lower ratio of images to text, not just HTML, unsubscribe option, etc.) to
ensure newsletters are delivered to user's Inbox? If I work to lower it's spam
score, is smtp.com's white list status still a significant benefit to consider
moving to their hosted solution?
Thanks,
John
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