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Asclepios
Your Weekly Medicare Consumer Advocacy Update
                        
Protecting Consumers
February 14, 2008, Volume 8, Issue 7
        
We know what works.        

Legislation passed in 1990 regulating Medigap plans--insurance that covers the 
cost sharing under Original Medicare--largely ended the rampant marketing abuse 
that had subjected older adults to high-pressure, deceptive sales tactics and 
saddled many with multiple plans offering duplicative or substandard coverage.  
      

That legislation should serve as a model for ending the abuses that have 
characterized the market for Medicare private health plans--so-called Medicare 
Advantage plans. Key elements of the Medigap model are increasingly recognized 
as applicable to the market for Medicare private health plans.        

In testimony before the Senate Finance Committee last week, the vice president 
of sales for Humana, the Kentucky-based health insurance giant, recommended 
regulating the commissions paid to agents selling Medicare health plans. Such 
regulation already exists for sellers of Medigap plans and works well in 
discouraging agents from "churning"--moving customers unnecessarily to new 
coverage in order to win a commission. Leveling commissions would help preserve 
continuity of coverage in Medicare private health plans, without which any hope 
of providing coordinated care is illusory. It would also eliminate the volume 
bonuses--including those promoted by Humana--that encourage agents to sign up 
people with Medicare without regard to whether the plan suits their needs.      
  

The Humana executive also proposed more stringent standards against 
"cross-selling"--using the opening provided from pitching a Medicare product to 
sell non-health insurance. The Centers for Medicare & Medicaid Services (CMS) 
goes even further, proposing in the draft contract terms for Medicare Advantage 
plans that agents be prohibited from using an in-home appointment scheduled for 
one product--a Medigap or prescription drug plan, for example--to enroll 
someone in a Medicare Advantage plans. Instead, the agent would have to wait 48 
hours before returning to pitch the Medicare Advantage plan, giving the 
consumer time to review the benefits and drawbacks of the plan and consult with 
caregivers or independent counselors. These sensible rules would prevent agents 
from using one product to get their foot in the door and then using hard-sell 
tactics to sell coverage a consumer does not want. Cross-selling prohibitions 
are also long-standing practices among state insurance commissioners.        

But new rules alone won't do the job. CMS does not have the experience or 
personnel to see to it that agents and plans abide by those rules. State 
insurance departments have the know-how and the people, but they are preempted 
by law from taking any enforcement action against the plans. That is simply 
unworkable.        

What we need is simple:    
*Rules that eliminate or at least reduce the incentive and opportunities for 
abusive, fraudulent and deceptive marketing of Medicare private health plans    
        
*Enough cops on the beat to enforce those rules                

* * * *
         
Medical Record
        
"...[T]he current regulatory bifurcation (i.e., CMS has exclusive regulatory 
jurisdiction over the companies and states have jurisdiction over agents) 
creates a wide regulatory gap that invites exploitation by both companies and 
agents. When state regulators attempt to protect consumers, the companies cite 
preemption and advise regulators that CMS limits jurisdiction. This gap harms 
consumers" (Testimony of Michael McRaith, Director of the Illinois Division of 
Insurance, Before the U.S. Senate Finance Committee 
(http://www.kintera.org/TR.asp?a=bpIOK1NzGaIJL5K&s=svK7KiORLdK0JdM0G&m=mlKXJdOVJeL4H),
 February 7, 2008).
        
"The Secretary of HHS should establish a requirement that limits the total 
commission compensation paid to agents to a fixed percentage of premium. This 
will ensure agents fully inform beneficiaries of the products and associated 
plan rules and will reduce the opportunity for high-pressure sales. Further, 
such requirements should provide for level commission payments 
year-over-year--for renewal sales as well as for replacement sales" (Testimony 
by Patrick O'Toole, Vice President of Medicare Sales, Humana, Inc., Before the 
U.S. Senate Finance Committee 
(http://www.kintera.org/TR.asp?a=eiJUKaOLIdLQJfJ&s=svK7KiORLdK0JdM0G&m=mlKXJdOVJeL4H),
 February 7, 2008).
        
"These people were operating under false pretenses that they represent 
Medicare. I know of one other person that is going through this same thing with 
these same people. We just want to be heard and live accordingly. Don't bury us 
before we die. It seems like the system is working against us, in a sense, more 
than it is working to help us" (Statement of George Harper, Medicare 
Beneficiary, Before the U.S. Senate Finance Committee 
(http://www.kintera.org/TR.asp?a=hlL0LjMXLgKXLpI&s=svK7KiORLdK0JdM0G&m=mlKXJdOVJeL4H),
 February 7, 2008).
        
* * * *
        
Medicare Part D Appeals Help for Advocates Is Here!
        
MRC's new Medicare Part D Appeals: An advocate's manual to navigating the 
Medicare private drug plan appeals process offers an easy-to-understand, 
comprehensive overview of the entire appeals process, including real-life case 
examples, a glossary of important appeals terms, a sample protocol for 
advocates, and links to important resources.
        
Register for a FREE copy 
(http://www.kintera.org/TR.asp?a=aoJMIYNvF9JKJ5K&s=svK7KiORLdK0JdM0G&m=mlKXJdOVJeL4H)
 of this great resource.
        
* * * *
        
Medicare Private Health Plan Monitoring Project
        
The Medicare Rights Center (MRC) would like to hear about your experience, or 
that of someone you know, enrolled in a private health plan. With information 
about what the issues are with Medicare Advantage plans, we will be able to 
demand that those problems be fixed.
        
Submit your story at www.medicarerights.org/maplanstories.html 
(http://www.kintera.org/TR.asp?a=dhKSI7OHLcIRKfJ&s=svK7KiORLdK0JdM0G&m=mlKXJdOVJeL4H).
        
* * * *
        
The Louder Our Voice, the Stronger Our Message
        
Asclepios--named for the Greek and Roman god of medicine who, acclaimed for his 
healing abilities, was at one point the most worshipped god in Greece--is a 
weekly e-newsletter designed to keep you up-to-date with Medicare program and 
policy issues, and advance advocacy strategies to address them. Please help 
build awareness of key Medicare consumer issues by forwarding this action alert 
to your friends and encouraging them to subscribe today 
(http://www.kintera.org/TR.asp?a=9nJKLVMrF9JBIUK&s=svK7KiORLdK0JdM0G&m=mlKXJdOVJeL4H).
        
* * * *
        
The Medicare Rights Center (MRC) is the largest independent source of Medicare 
information and assistance in the United States. Founded in 1989, MRC helps 
older adults and people with disabilities get high-quality, affordable health 
care.
        
Visit our online subscription form to sign up for Asclepios at 
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