Demand for Organic Foods Soaring

By RICK CALLAHAN, Associated Press Writer Mon May 9,
1:57 AM ET
source >
http://news.yahoo.com/news?tmpl=story&u=/ap/20050509/ap_on_bi_ge/farm_scene_1

ZIONSVILLE, Ind. - Dairy cows munch lazily on a grassy
hilltop overlooking Traders Point Creamery as
23-year-old Marc Murnane strides into the organic
creamery's store in search of chocolate milk � lots of
it.

In short order, he loads 12 one-quart bottles, at
$3.50 each, into a box bound for Chicago, where his
girlfriend's father is among the growing number of
Americans who've developed a taste for organic foods.

"He just loves the chocolate milk � and it really is
the best stuff I've ever had," Murnane says,
describing the rich blend of sweet milk from grass-fed
cows, organic sugar and cocoa.

The farm northwest of Indianapolis is part of a
nationwide move to put organic foods in consumers'
reach.

Nationwide, the market for organic foods has soared
from $3.57 billion in 1997 to $10.38 billion in 2003,
according to Organic Trade Association. The group
predicts sales will reach $14.5 billion by the end of
2005 as Americans buy everything from radishes to beef
grown without conventional pesticides and fertilizers,
biotechnology, antibiotics or growth hormones.

Indiana was late to join the organic food movement,
which arose in the 1960s in response to modern
chemical farming, but the state is starting to make up
lost ground, said Cissy Bowman, executive director of
Indiana Certified Organic, LLC.

As the state's only government-approved organic
certifier, she has given the stamp of approval to more
than 50 Hoosier organic farms and expects that to
double this year.

Herself an organic farmer, Bowman said the organic
market has undergone incredible growth since she began
raising organic vegetables 20 years ago on six acres
near the Hendricks County town of Clayton.

"Any food you can think of, you can buy an organic
version now. It's not just that bag of whole wheat
flour on the store shelf anymore," she said.

Traders Point Creamery delivers to about 70 area
stores, with weekly shipments to Chicago-area stores,
but demand often outpaces supply, particularly during
the winter and summer.

"The cows can't keep up. We sell pretty much
everything we produce," said David Robb, the
creamery's manager of business development.

Cathy Greene, an agricultural economist with the
U.S. Department of Agriculture's Economic Research
Service, said the retail market for organic foods
continues to grow about 20 percent each year.

Most people buy organic out of health concerns, she
said. Some want to support environmentally friendly
farms, but for others, it's a quest for food with
superior taste and nutrition.

"Whether the food tastes better or not is kind of
subjective, but whether it's more nutritious is
something researchers are just starting to study,"
Greene said.

According to the USDA, certified organic cropland in
the United States grew nearly 75 percent between 1997
and 2001, the last year for which figures are
available, and accounted for more than 2.3 million
acres in 2001.

The USDA found an estimated 4,175 acres of certified
organic cropland in Indiana in 2001, but Bowman said
the 54 organic farms she's certified in the state
account for only about 2,370 acres.

Barbara Haumann, a senior writer with the Organic
Trade Association, said there is no clear gauge of the
nation's organic agriculture industry. "The numbers
are quite hazy," she said. "The government just needs
to do some better tracking."

Although organic foods can cost two to three times
more than their conventionally raised alternatives,
Corinne Alexander, a Purdue University assistant
professor of agricultural economics, said people,
herself included, are willing to pay.

"I like the idea that right now the organic farmers
are being rewarded with premium prices for their hard
work. It's really backbreaking work," she said.

Traders Point Creamery's 140 acres of pastures are
planted with a mix of grasses and meadow plants that
make its milk superior to that produced by grain-fed
cows, said Robb.

The pastures are enriched with natural compost and by
tilling under cover crops. The nutrient-rich droppings
from the 60 Brown Swiss dairy cows also help green the
fields, he said.

The fields thrive, Robb said, because they work in
concert with nature. "The soil is a really a living
entity, and chemicals kill all the good things in the
soil when what we really need to be doing is
stimulating those," he said.

___

On the Net:

Indiana Certified Organic:
http://members.iquest.net/cvof/ico/ 





                
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