Arun,

I would suggest either getting enrolled in a multivariate statistics class and 
the pre-requisites for this or going back to your boss and asking him or her to 
hire a MS-level statistician since this is clearly beyond your current state of 
knowledge. 

Don't expect R-help to be a free consulting service. And of course, your query 
has nothing to do with R.

Thanks,
Ranjan

On Sun, 8 Oct 2017 19:57:11 +0530 Arun Kumar <arunkumar...@gmail.com> wrote:

> Hi All,
> 
> I have been given three raw data csv files related to an advertising
> campaign. Impressions, clicks and conversion. They asked me to suggest
> optimisation suggestions using uni variable and multi variable analysis.
> The clicks or conversions are spread across various parameters like device,
> country, city, ad type, browser, postal code etc. How do I approach the
> analysis and modelling in this regard.
> 
> Thanks,
> Arun
> 
>       [[alternative HTML version deleted]]
> 
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