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Integrative Learning International Newsletter February 2005
use these easy principles to attract and retain your top talent
February 2005

Greetings!

Attracting and retaining the best employees in today's
marketplace is difficult. The greatest talent is
sought after
actively. Many switch jobs frequently,
or demand
higher and higher salaries.

In our work with Fortune 500 companies we have
discovered what it takes to hold on to the
"keepers", without giving away the store.



From our observation of leaders in
corporations, educational institutions, and
government organizations, taking advantage of these
seven opportunities will increase your success and
develop and maintain your team.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
in this issue
* Why do good people leave?
* 1. Opportunity To Provide Certainty and Security
* 2. Opportunity For Variety
* 3. Opportunity To Feel Significant
* 4. Opportunity To Provide An Appreciative Environment.
* 5. Provide Opportunities For Contribution.
* 6. Provide Opportunity For Growth
* 7. Provide Fair Compensation
* Customized training for your people development needs.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Why do good people leave?

From my observation of great leaders in corporations,
educational institutions, and government
organizations, taking advantage of these seven
opportunities can guarantee success in keeping the
"keepers".



~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
1. Opportunity To Provide Certainty and Security

Remember everything around us is changing ever more
rapidly. It is easy for employees to feel insecure
in an environment that keeps changing and evolving.

To some
change brings uncertainty, and uncertainty breeds
fear. Employees want to feel safe and secure at
work. The question they may ask is:

�
Will I still have a job tomorrow? 

�
How certain is my future here? 


Hint: When employees notice frequent employee
turnover, certainty
goes down the drain. Don't be surprised when they'll
be looking for a
job before long.



~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
2. Opportunity For Variety

Nobody wants to do the same thing all the time. Do
their jobs provide for occasional variety?
Prospective employees may ask themselves:

�Will my work continue to be interesting?

�
Do I get to work on different tasks or projects?

�
Is this work monotonous, or always the same?

�
Are there any social activities that encourage
team spirit?


Hint: On occasion add a new task, or challenge to
keep it interesting. A bonus linked to a new
challenge is likely being appreciated.



~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
3. Opportunity To Feel Significant

We all want to feel special at times. Employees, who
don't feel appreciated will leave
very quickly, or perform at below standards.
Make the answers to these questions obvious and
you'll have smooth sailing.

�
Does my presence in this company make a difference?

�
Do I get acknowledged for what I do?

�
Do they appreciate me?


Hint: Voice your appreciation and be sincere.
Though a pat
on the back can go a long way, a recognition program
 can let your high performers know
that they are special.



~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
4. Opportunity To Provide An Appreciative Environment.

With as much time as we spend at work we want to
make sure that we like the people we spend so much
time with and that they like us. Otherwise they may
wonder:

� Do the people I work with like me? 

�
Do I like the people I work with?


�
Does this company care for its employees?

Hint: Team activities, and yearly teambuilding
sessions can create miracles here.



~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
5. Provide Opportunities For Contribution.

Employees love giving their input. It makes them
feel valued and motivates them to greater
performance. 
 The questions they may ask are:

� Does my manager care about my input and is it
being considered?



�
Are they listening to me?

Hint: Hold voluntary roundtable discussions
and be
open to contributions.



~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
6. Provide Opportunity For Growth

Have you ever seen a plant that doesn't grow? If
it's not dead yet than it will be soon.
Like plants, most people want to grow. If they are not
learning and growing than their spirit may
die. They want to advance
themselves while working with you to advance your
company. Hold them back and they'll go
elsewhere.
Watch out for these questions:

�
What can I learn here?

�
How can I advance myself?



Hint: Regular training and learning sessions are
appreciated. Also promote from within wherever possible.



~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
7. Provide Fair Compensation

Provide an environment with Certainty, Variety,
Significance, Love and Appreciation, Contribution, and
Growth, or you'll have to make up for the lack in
these first six
areas with added compensation and/or greater
employee turnover. 
See the value in these first six and not only will
your employees ask for salary
increases less often, they will stay longer, be more
productive, and will tell more people how great it
is to work for you. This in turn will attract the
talent, and the customers you want.


Bjorn Martinoff

Managing Consultant

and 

Executive Coach

Copyright 2004 Bjorn Martinoff



~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Customized training for your people development needs.

Develop your team's coaching
skills

Now You Can
Turn 'WHAT IF' into 'WHAT IS' ! 


Over the past decade Coaching has become the 
secret
success weapon of Fortune100 and other great
companies. This tightly kept secret was just that, a
secret. Recently, Harvard Business School has 
published
an article on coaching business leaders. 


The Performance Coaching Institute.
 
Learn
to coach
in a professional environment. 

Coming to Los Angeles, Asia, and other parts of the
world ! Ask for more information


Copyright Bjorn Martinoff 2004

For more Info, or to sign up. Click Here.<br>Integrative Learning 
International, your leadership development tool since 1986. - 
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