The nuances of licensing ...

On Feb 26, 2:10 am, Dave Henn <[email protected]> wrote:
> OK, what if it were a play? You write a script. Someone buys a copy, feeds
> it into their computer, and programs very convincing robots/androids to
> perform the play in a theater down the street from the place where your play
> is being performed by humans at half the price per ticket with marketing
> touting the performance as nearly as the human one because of new programs
> the robots are running. Oh, and the robot performance is just an extra
> feature - the "main attraction" is the text of your play on display.

Is the robot theater a "general purpose play reader" wherein the text
of _any_ play could be fed into it and a performance almost as good as
a human performance would come out?  Or is it a theater where the play
must be modified from a pure text-based form -- adding direction,
lighting, scenery, etc?

Regardless, your analogy is flawed in another way: it is a performance
where people _go to_ the theater -- an illegal situation given the
single-user license for a printed play.  The Kindle approach is to
sell everyone a theater with robots which can perform any play which
they then have to buy separately.  What if it were a box with a Furby
and a talking Barbie and you could feed any script into it and it
would read the play, alternating between the two robots to simulate
dialog?  It's essentially a specialized audio reader -- much more
similar to the Kindle.

As an individual, it's already within my hobbyist grasp to create my
own Kindle with text books: I could cut the spine off, feed it into my
scanner, use optical character recognition (OCR) to convert it to
text, then feed it through a fancy text-to-speech algorithm and listen
to it on my iPod.  As long as such a path exists and is legal, then I
can't see how the Kindle changes that.

I think your argument is that audio books and printed books create
separate revenue opportunities to the author.  However, if you dig
down to the consumer, are there really that many people who buy a
printed book then also buy the audio book?  If they only buy one or
the other, then you might entice _more_ consumers if you offer them
both at once -- even though they will likely use only one version _or_
the other most of the time.  To charge them for an audio book they
won't use, or to charge them for a printed book they don't plan to use
will only infuriate them.

---Jason Olshefsky

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