Someone at the WH, or all of the crew there, isn't too swift when it comes  
to PR.
Basic to marketing are such considerations as what we might call the
"acronym  problem." You NEVER want the initials of a slogan to
be taken for something you don't want to suggest.
 
Yeah, Palin was all over WTF like snow on the East Coast this winter.
How many times did she say "WTF"  --the initials  ?  Maybe 5  times
in two sentences.
 
Reminds me of Nixon in 1972. Committee to Re-Elect the President.
Safire came up with that one ( before he became a Times columnist himself  
) 
The NYT took one look and had a field day with the acronym, CREEP.
 
" Those who cannot remember the past are condemned to repeat it."
 
Famous adage that the BHO  WH  has never heard of.
 
Billy
 
======================================================
 
 
 
message dated 1/27/2011 6:52:27 P.M. Pacific Standard Time,  
[email protected] writes:
 
Yeah, that was my reaction. 

And I think  that Obama is going to have trouble with his "Win The Future" 
slogan. Folks  are already saying over here that WTF sounds about right. :-) 

I think that they didn't  focus group that one very well, or the focus 
group was unfocused.  

David

 
"I  don't understand why the same newspaper commentators who bemoan the 
terrible  education given to poor people are always so eager to have those poor 
people  get out and  vote."--P.  J. O'Rourke


On 1/26/2011 11:38 PM, Dr. Ernie  Prabhakar wrote:  
Wait, "socialist" Canada is ahead of us?!?



Sent from my iPhone



On Jan 26, 2011, at 20:29, "David R. Block" _<[email protected]>_ 
(mailto:[email protected])  wrote:




We're number 9!! We're number 9!! 



OH WAIT.....




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