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Stem Cells On Mars: Pimping Your  Paper And The Seduction Of Sexy Science
By _Paul  Knoepfler_ (http://www.science20.com/profile/paul_knoepfler)  | 
September 5th 2011

 
I have found evidence of stem cells on Mars!  
Actually, I haven't, but what if I took pictures of Martian soil with my  
trusty microscope and claimed that certain formations were fossilized stem  
cells...and somehow I published that sexy paper? And what if I really 
believed  it were true, but alas I was wrong? 
What would be the consequences? 
I admit that sexy papers get my attention.  
Like most scientists, I am drawn to exciting ideas, but do sexy papers have 
a  positive or negative overall influence on science? 
The electronic interactions between scientists and journals these days is  
akin to online dating, and scientists are pimping their  papers (meaning 
dressing them up as sexy) more than ever to editors.  
A mentor of mine once told me what he believed to be an axiom of science: 
the higher profile a paper and the higher impact the journal it is  in, the 
more likely the findings in said paper are wrong. 
This seems paradoxical at first and I don't believe it to be universally  
true, but sometimes it is accurate. 
When I say "sexy" papers, most scientists know what I mean. These are 
papers  that make big splashes and almost seem meant to attract a lot of 
attention. 
The titles of such papers are most often simple, clear cut, and make a 
strong  claim...a sexy claim. 
And editors love those sexy papers, don't they? 
Why? 
Sexy papers draw attention to the journal and are more likely than not to 
be  high impact, boosting the journal's impact factor. 
There have been quite a few sexy papers in the last few years have been in  
the hot field of stem cell research. Perhaps then it is no surprise that 
the  number of journals specifically focused thematically on stem cells has 
grown  dramatically. 
Of course sometimes sexy papers are truly sexy with no pimping or primping  
required and the conclusions they present are correct!  _One of my favorite 
papers of the year_ 
(http://www.ipscell.com/2011/05/why-mirna-ips-cells-might-be-the-ticket-an-a-paper/)
  in the stem  cell field published in the 
awesome journal, Cell Stem Cell, fits  this category on making induced 
pluripotent stem cells using miRNA. Sexy paper,  fantastic science, rigorous 
data. 
These authors did an awesome job. No pimping  required. 
More generally, why might the sexy papers in any field including stem cell  
research have a higher than average risk of coming to not entirely correct  
conclusions? 
There are many reasons. 
First of all, sexy papers are by their very nature going out on a limb to  
make a riskier than average claim. The authors are saying something exciting 
and  perhaps even controversial. This inherently means that such papers are 
at a  higher risk of making claims that later turn out to be 
non-reproducible. 
Second, nobody likes to get scooped and this means that everyone is in a 
rush  to publish, especially when it comes to a potentially very novel 
finding.  Rushing science is kind of like rushing boiling an egg: you can do 
it, 
but you  made end up with a runny yolk all over your hands. 
Wrong or not in the long run, these papers get a huge number of readers and 
 citations. The expression "sex sells" may more often be associated with  
magazines or TV or movies, but surely it applies just as strongly to  
science. 
Another major down side to super sexy science and papers is that they set a 
 climate in which outstanding, technically immaculate papers that are 
deemed "not  sexy enough" by a limited number of human brains may suffer by 
comparison.  Authors of such less-sexy papers may find it difficult to publish 
in 
certain  journals.  The average time from the paper being first submitted 
to  actually being published is undoubtedly much longer for less-sexy papers 
versus  very sexy papers. The authors are more likely to get scooped, not 
get funding,  and maybe even jump off a cliff. 
However, I believe that sexy papers play an undeniably important role in  
science. They promote new ideas and I think stimulate creativity.  
A provocative question comes to mind. 
If the authors of a very sexy paper did all the science correctly (no  
misconduct) and came to a very sexy conclusion, but in the end it turns out  
their conclusion was wrong, is that necessarily bad for science? 
"Of course it is bad!" is the answer that first jumps to my mind, but 
perhaps  that is overly simplistic. While it is true that publication of 
something that  later turns out to be not quite right could lead other 
researchers 
astray with  an idea that turns out to be not quite right, doesn't this 
happen all the time  in science already? 
The reality is that sometimes even the best scientists "get it wrong" with  
some conclusions and that is part of the journey toward getting it right. 
The  path to discovery is littered with mistakes and wrong hypotheses. 
Another question is whether a scientist make their relatively moderately  
novel set of data into a super sexy paper?  
Can they pimp it ? 
I think so.  
The authors can chose a simple, but provocative title with no 
qualifications.  They can push it at a high-impact journal and try to sell it 
to the 
editor with  a glowing cover letter. If they are a bigwig, they can use their 
clout to sell  the paper to the editor. 
Sometimes all of this likely still fails and the paper does not end up in a 
 high-profile journal, but clearly a surprisingly large amount of the time 
it  works and gets published.  
One risk for them that their work will be repudiated and found to be  
non-reproducible.  
There is also a trend away from the obsession with sexiness with online 
open  access journals such as PLoS ONE and many others that judge papers based 
on  scientific and experimental quality rather than by some arbitrary 
notions about  novelty. 
What does all this mean for science? Sexy science still sells, but is it 
good  for research? Does it accelerate the pace of discovery or hinder it by 
pushing  story lines that turn out to be incorrect? 
What do you think?

-- 
Centroids: The Center of the Radical Centrist Community 
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Radical Centrism website and blog: http://RadicalCentrism.org

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