Washington Times
 
September 14, 2011
 
 
The style primary: Palin tops Bachmann in fashion  face-off
By : Samantha Sault  
 



 

 
“I think she dresses a lot like my mom,” _Bristol Palin_ 
(http://www.washingtontimes.com/topics/bristol-palin/) , the 20-year-old 
daughter of former  
Alaska _Gov. Sarah Palin_ 
(http://www.washingtontimes.com/topics/sarah-palin/) , snipped to the celebrity 
tabloid  website PopEater in June. _Mrs. 
Palin_ (http://www.washingtontimes.com/topics/sarah-palin/)  was referring to 
U.S. _Rep. Michele Bachmann_ 
(http://www.washingtontimes.com/topics/michele-bachmann/) , Minnesota 
Republican, an early,  albeit slipping, leader in the 
race for the 2012 _GOP_ 
(http://www.washingtontimes.com/topics/republican-party/)  presidential 
nomination. 
As Republican women, savvy leaders in the tea party movement — and 
potential  opponents in the Republican primaries — _Mrs. Bachmann_ 
(http://www.washingtontimes.com/topics/michele-bachmann/)  and _Mrs. Palin_ 
(http://www.washingtontimes.com/topics/sarah-palin/)  inevitably are compared 
to each other. 
Aside  from the occasional black suit or flag pin, however, the two rivals 
do not dress  alike. In fact, their wardrobes could hardly be more different. 
Between analyses of _Mrs. Bachmann_ 
(http://www.washingtontimes.com/topics/michele-bachmann/) ’s beliefs and 
speculation about _Mrs. Palin_ 
(http://www.washingtontimes.com/topics/sarah-palin/) ’s 2012 presidential 
aspirations, 
the  conversation often turns to physical appearance, which is par for the 
course for  women in American politics. The usual suspects ritually denounce 
the media as  “sexist” for dissecting female politicians’ shoes and hair 
while ignoring the  ill-fitting suits of the male candidates. 
Why not examine the women’s attire, though? 
If they’re like any other women in the public eye, they thought, at least 
for  one second while brushing their teeth in the morning, about the image 
being  projected by their appearance. We’ll never know if the sartorial 
choices of _Mrs. Bachmann_ 
(http://www.washingtontimes.com/topics/michele-bachmann/)  and _Mrs. Palin_ 
(http://www.washingtontimes.com/topics/sarah-palin/)  
are coincidence or part of a carefully  calculated branding strategy, but 
either way, these choices give us insight into  how these women view themselves 
and, perhaps, how they want voters to view them,  too. 
Besides, the fashion enthusiast knows that until _Mitt Romney_ 
(http://www.washingtontimes.com/topics/mitt-romney/)  and _Rick Perry_ 
(http://www.washingtontimes.com/topics/rick-perry/)  show us something more 
exciting than a  
predictable suit and tie, we have no option but to examine the clothing of 
these  pioneering _GOP_ 
(http://www.washingtontimes.com/topics/republican-party/)  women candidates, 
who must brave the campaign trail  even on bad hair 
days. 
Round 1: In the spotlight 
 
As the first Republican woman to represent her state in the _U.S. House of 
Representatives_ 
(http://www.washingtontimes.com/topics/us-house-of-representatives/) , _Mrs. 
Bachmann_ 
(http://www.washingtontimes.com/topics/michele-bachmann/)  broke a glass 
ceiling in Minnesota. When  she’s in the spotlight, 
such as during the Sept. 7 Republican debate, her style  is reminiscent of 
another glass-ceiling smasher: _Hillary Rodham Clinton_ 
(http://www.washingtontimes.com/topics/hillary-rodham-clinton/) . Whether 
calling for lower 
taxes  or light-bulb freedom of choice, _Mrs. Bachmann_ 
(http://www.washingtontimes.com/topics/michele-bachmann/) ’s staid suits mean 
business. 
_Mrs. Palin_ (http://www.washingtontimes.com/topics/sarah-palin/)  also 
smashed a glass ceiling as the first  Republican woman to be nominated for vice 
president. She, however, has  commendably declined to join the 
boxy-business-suit club. _Mrs. Palin_ 
(http://www.washingtontimes.com/topics/sarah-palin/)  is, instead, perfectly 
polished in tailored  jackets and fitted skirts 
from designer labels. She may be attempting to make up  for her 
less-than-polished interviews in 2008 — or she may simply prefer the  cuts of 
Valentino, 
Escada and Tahari. Either way, _Mrs. Palin_ 
(http://www.washingtontimes.com/topics/sarah-palin/)  is in control and in 
style. 
Point: _Palin_ (http://www.washingtontimes.com/topics/sarah-palin/) . While 
they both wear suits, _Mrs. Palin_ 
(http://www.washingtontimes.com/topics/sarah-palin/) ’s are sleeker. She may 
have had some help in  2008 from the 
_Republican National Committee_ 
(http://www.washingtontimes.com/topics/republican-national-committee/) , but 
her style has  remained chic ever since. 
Round 2: The campaign trail 
 
The difference between a hockey mom and a pit bull is lipstick — and,  
perhaps, a leather jacket. While touring the country, _Mrs. Palin_ 
(http://www.washingtontimes.com/topics/sarah-palin/)  has embraced the role of 
“Mama 
Grizzly,”  popping up in leather jackets, t-shirts and jeans. This rugged style 
works for  the wilds of Alaska, but does it work for the rest of America? 
The foster mother of 23 children, _Mrs. Bachmann_ 
(http://www.washingtontimes.com/topics/michele-bachmann/)  has a look that’s 
more PTA meeting than  
town-hall meeting in basic separates and dresses. American women may identify 
 with her casual style, but do they want a casual commander in chief? 
Point: Tossup. We like _Mrs. Palin_ 
(http://www.washingtontimes.com/topics/sarah-palin/) ’s edgy style, and leather 
is hot this fall.  We also 
appreciate that _Mrs. Bachmann_ 
(http://www.washingtontimes.com/topics/michele-bachmann/)  has worn feminine 
dresses on the campaign  trail, even if they are a 
tad matronly. Sorry — too close to call. 
Round 3: Formal attire 
_Mrs. Bachmann_ (http://www.washingtontimes.com/topics/michele-bachmann/)  
and _Mrs. Palin_ (http://www.washingtontimes.com/topics/sarah-palin/)  both 
attended the gala celebrating Time’s  100 Most Influential People in the 
World in New York on April 26. Their dark  outfits with lace accents may seem 
similar, but take a closer look. 
_Mrs. Palin_ (http://www.washingtontimes.com/topics/sarah-palin/) ’s 
ensemble is a fashion “Do” in a trendy  black lace jacket, slim pencil skirt 
and 
leg-lengthening platform pumps. _Mrs. Bachmann_ 
(http://www.washingtontimes.com/topics/michele-bachmann/) ‘s, on the other 
hand, is a fashion  “Don’t”
: an ill-fitting strapless dress and — horror! — shimmery nude pantyhose  
with open-toe sandals. 
Is _Mrs. Bachmann_ (http://www.washingtontimes.com/topics
/michele-bachmann/)  telling the world that she doesn’t care  about fashion — 
or did she 
really miss the pantyhose memo? 
Point: _Palin_ (http://www.washingtontimes.com/topics/sarah-palin/) . We don
’t love _Mrs. Bachmann_ 
(http://www.washingtontimes.com/topics/michele-bachmann/) ’s business suits — 
but we simply cannot  condone her pantyhose. 
Round 4: Shoes! 
It’s rare to find a woman who doesn’t love shoes. _Mrs. Palin_ 
(http://www.washingtontimes.com/topics/sarah-palin/)  has a covetable 
collection, from 
the red  Naughty Monkey brand peep-toe pumps that made headlines in 2008 for 
their  affordability to her tall black suede boots, similar to those that 
got Secretary  of State Condoleezza Rice attention in 2005. 
_Mrs. Bachmann_ (http://www.washingtontimes.com/topics/michele-bachmann/)  
apparently loves shoes, too, because  we’ve seen her in a number of 
youthful, strappy sandals and casual wooden heels.  However, they’re often not 
quite 
right with her buttoned-up clothes. 
Point: _Palin_ (http://www.washingtontimes.com/topics/sarah-palin/) . 
Although both women have lovely shoes,  _Mrs. Palin_ 
(http://www.washingtontimes.com/topics/sarah-palin/)  is more skilled at 
pairing the right shoes  with 
her outfits. And as Ms. Rice demonstrated, the right shoes can instantly  
connote power. 
Round 5: Signature style 
Although we worship the runways, every fashionista knows it’s important to  
maintain your own sense of style regardless of the trends. Both _Mrs. 
Bachmann_ (http://www.washingtontimes.com/topics/michele-bachmann/)  and _Mrs. 
Palin_ (http://www.washingtontimes.com/topics/sarah-palin/)  understand this 
concept. 
_Mrs. Bachmann_ (http://www.washingtontimes.com/topics/michele-bachmann/)  
maintains her serious but low-key look in  conservative outfits and 
predictable pearls a la 1984 Democratic  vice-presidential candidate Geraldine 
Ferraro, the first woman to run for vice  president on a major party ticket. 
But —
 her hair is the star, as salons across  the country have reported 


that women are requesting _Mrs.  Bachmann_ 
(http://www.washingtontimes.com/topics/michele-bachmann/) ’s updated cut and 
color.  
_Mrs.  Palin_ (http://www.washingtontimes.com/topics/sarah-palin/)  
likewise maintains a distinct look with her signature updo and  glasses. It’s 
recognizable and suits her. When your signature look becomes a  popular 
Halloween 
costume, however, it may be time for a change. 
Point: _Bachmann_ (http://www.washingtontimes.com/topics/michele-bachmann/) 
.  While her style is not especially fashion-forward, her clothing is 
classic and  appropriate and works with her modern hairstyle. 
Conclusion 
After tallying the points, _Mrs. Palin_ 
(http://www.washingtontimes.com/topics/sarah-palin/)  is the  clear fashion 
winner. Are Republican voters 
comfortable with the idea of a  polished fashionista in the White House? Or 
would 
they prefer the ordinarily  dressed woman from the Midwest — or even a 
familiar navy blue suit and tie?  Regardless, it’s a positive step for women 
that we can be taken seriously as  politicians while wearing fitted suits or 
comfortable dresses. 
The campaign trail is a long, difficult road, so if you’re going to take 
it,  you might as well wear sexy shoes.

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