Times of India
   
China's Communist Party plans cultural change second time in  history
_Saibal Dasgupta_ 
(http://timesofindia.indiatimes.com/toireporter/author-Saibal-Dasgupta.cms) 
Saibal  Dasgupta, TNN | Oct 18,  2011
 
 
BEIJING: The Communist love for propaganda surfaced during a  conclave that 
decided to strengthen the Chinese media. It also took the long  expected 
decision of holding the next _Communist  Party_ 
(http://timesofindia.indiatimes.com/topic/Communist-Party)  congress in the 
second half of 2012. The party 
congress is expected to  formally decide on a successor to Hu Jintao as the 
party general secretary and  the country's president. 

The five-day conclave ended on Tuesday with the  party announcing it has 
decided to undertake "cultural reform" as a means to  enhance the capabilities 
of state-run publishers, broadcasters and art  performers. Culture has deep 
political connotation in a country, which witnessed  havoc during the 
cultural revolution of the Mao era. 

The official media  said the meeting adopted a set of "cultural 
guidelines". No details of the  guidelines were released. But it is bound to be 
seen as 
the second major move in  the Communist Party's history to use culture as a 
political tool.  

"China's _cultural  industry_ 
(http://timesofindia.indiatimes.com/topic/cultural-industry)  will play a more 
critical part in the country's economic 
and social  development," an official statement said. "Culture is emerging as 
an important  part of the country's comprehensive competitiveness in today's 
world," it said.  The official media said the country faced problems of 
"cultural security" and  there was a need to address the issue. 

The official media did not  discuss if crucial issues concerning media 
censorship and the increasingly  political role played by a section of Internet 
users and micro bloggers was  discussed at the meeting. 

The official media released very few details  of the meeting and it was not 
clear if vice president _Xi Jinping_ 
(http://timesofindia.indiatimes.com/topic/Xi-Jinping) ,  widely regarded as the 
person likely to replace Hu as 
next president, played an  important role during the proceedings. The next 
party congress is also expected  to choose vice _premier_ 
(http://economictimes.indiatimes.com/premier-ltd/stocks/companyid-13258.cms)  
Li Kiqiang as the 
successor of premier _Wen Jiabao_ 
(http://timesofindia.indiatimes.com/topic/Wen-Jiabao) . But  the official media 
remained silent over succession issues. 

The 2012  party congress will take place in a "crucial period" of China's 
efforts at  "deepening of reform and opening up, and the transformation of 
the pattern of  economic development," the official Xinhua news agency said 
discussing the  meeting attended by over 370 senior party officials charged 
with the task of  approving board decisions on the direction of government 
policy. 

The _Chinese  government_ 
(http://timesofindia.indiatimes.com/topic/Chinese-government)  has invested 
heavily on the technological development of the  
state-run media and helped them expand their reach to several foreign 
countries  without allowing private sector entry in the media. Media controls 
continue to  remain in China despite the heavy investments in media.  

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