How to Develop "Breakthrough" Products and Services
As taught in: Spring 2004
 
 
 
 
 
 
Because they need a solution sooner than most people, lead users have an  
incentive to create innovative products and services. (Image courtesy of 
Prof.  Eric von Hippel and OCW.)


 
 
Instructors:
 
 
Prof. Eric von Hippel

MIT Course Number:
15.356 
Level:
Graduate 

 



 




 
Course Features
    *   _Selected  video lectures_ 
(http://ocw.mit.edu/courses/sloan-school-of-management/15-356-how-to-develop-breakthrough-products-and-services-sprin
g-2004/video-lectures)  
    *   _Selected  lecture notes_ 
(http://ocw.mit.edu/courses/sloan-school-of-management/15-356-how-to-develop-breakthrough-products-and-services-spring
-2004/lecture-notes) 
Course Highlights
 
 
15.356 offers _videos_ 
(http://ocw.mit.edu/courses/sloan-school-of-management/15-356-how-to-develop-breakthrough-products-and-services-spring-2004/video
-lectures)  of  several course sessions, showing how this highly 
interactive class operates. The  _assignments_ 
(http://ocw.mit.edu/courses/sloan-school-of-management/15-356-how-to-develop-breakthrough-products-and-services-spri
ng-2004/assignments)  page  describes how students should approach writing 
their essays, which cover topics  of their choosing.

Course Description
 
 
To prosper, firms must develop major product and service innovations. 
Often,  though, they don't know how. Recent research into the innovation 
process 
has  made it possible to develop "breakthroughs" systematically. 15.356 
presents  several practical concept development methods, such as the "Lead User 
Method,"  where manufacturers learn from innovative customers. Expert guest 
speakers  present case studies that show the "art" required to implement a 
concept  development method. 15.356 is a half-term subject. 
------------------------------------------------------ 
Philosophy In Film and Other Media
As taught in: Spring 2004
Instructors:
 
 
Prof. Irving Singer

MIT Course Number:
24.209 
Level:
Undergraduate 
 
Course Features
    *   _Selected  video lectures_ 
(http://ocw.mit.edu/courses/linguistics-and-philosophy/24-209-philosophy-in-film-and-other-media-spring-2004/video-le
ctures) 
Course Description
 
 
This course examines works of film in relation to thematic issues of  
philosophical importance that also occur in other arts, particularly literature 
 
and opera. Emphasis is put on film's ability to represent and express 
feeling as  well as cognition. Both written and cinematic works by Sturges, 
Shaw, 
Cocteau,  Hitchcock, Joyce, and Bergman, among others, are considered. There 
are no tests  or quizzes, however students write two major papers on 
media/philosophical  research topics of their choosing.


-------------------------------------------------------------- 
Media, Education, and the Marketplace
As taught in: Fall  2001
Instructors:
 
 
Prof. Shigeru Miyagawa

MIT Course Number:
CMS.930 / 21F.034 
Level:
Graduate 
Course Features
    *   _Video  lectures_ 
(http://ocw.mit.edu/courses/comparative-media-studies/cms-930-media-education-and-the-marketplace-fall-2001/video-lectures)
 
Course Highlights
 
 
This course features a complete set of _video  lectures_ 
(http://ocw.mit.edu/courses/comparative-media-studies/cms-930-media-education-and-the-marketpla
ce-fall-2001/video-lectures) . The lectures include talks by a variety of 
educators and  visionaries addressing the course themes.

Course Description
 
 
How can we harness the emerging forms of interactive media to enhance the  
learning process? Professor Miyagawa and prominent guest speakers will 
explore a  broad range of issues on new media and learning - technical, social, 
and  business. Concrete examples of use of media will be presented as case 
studies.  One major theme, though not the only one, is that today's youth, 
influenced by  video games and other emerging interactive media forms, are 
acquiring a  fundamentally different attitude towards media. Media is, for 
them, 
not  something to be consumed, but also to be created. This has broad 
consequences  for how we design media, how the young are taught in schools, and 
how mass media  markets will need to adjust.








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Centroids: The Center of the Radical Centrist Community 
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Google Group: http://groups.google.com/group/RadicalCentrism
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