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http://mashable.com/2012/04/11/digital-populism-online-politics-activism/

How Digital Populism Is Reshaping the Body Politic

Ethan Riegelhaupt is senior vice president for corporate and public affairs at 
Edelman. Previously, he served as vice president for speech writing and 
internal communications at The New York Times Company. He was also a senior 
staff member for New York Gov. Mario M. Cuomo.

We love the Internet because it supports our overwhelming desire to have a 
larger influence over what happens in our lives. This fundamental longing to 
control our destiny has inspired every successful political movement in the 
last 250 years, whether it was the American Revolution or the fight against 
Communism in Eastern Europe.

Now, a few decades later, our need to exert real influence over the larger 
activities of life continues. We see countless examples of individuals, much 
like ourselves, employing digital tools to create sparks, ignite fires, and 
shine bright lights on alleged injustices, misdeeds, or desired changes. People 
all over the planet use their computers and smart phones to confront 
organizations, forcing them to pay closer attention to what they are saying, 
thinking, and doing.

The Trayvon Martin tragedy is an excellent case in point. As Brian Stelter 
reported in The New York Times, the story gained traction when people started 
talking on Facebook and Twitter about what George Zimmerman, the alleged 
shooter, did on the night of February 26 in Sanford, Florida. It took a few 
weeks before the mainstream media began to pay attention. But they did, and the 
case became a national fixation.

In a recent piece, Paul Krugman, a Times Op-Ed columnist, referred to Richard 
Hofstadter’s famous 1964 essay, The Paranoid Style in American Politics arguing 
that people in this country see conspiracies everywhere. While this dark 
mindset still exists, the Martin case demonstrates that the Internet can serve 
as a sane political and social counterbalance.

Far more importantly, the Internet has become a catalyst for concerted 
behavior, enabling individuals throughout the world to make the transition from 
commenting and speaking to doing and acting. This has exponentially enhanced 
anyone’s ability to alter and shape the course of events.

Out of all this activity, we see the emergence of what may well be the most 
important political development of the 21st century: digital populism. It is 
global in scope with a flavor of the New England town square and speaks to the 
intrinsic need for personal expression, mass action, and ongoing engagement.

It is worth noting that digital populism is a hotly contested concept, 
generating lengthy exchanges regarding what it means, what it has already 
achieved, and whether it will be a truly disruptive political force. Naturally, 
this debate became quite heated in the midst of the Arab Spring when the 
Egyptian and Tunisian governments were overthrown.

To avoid becoming overly utopian or romantic about this era, we must maintain a 
historical perspective. After all, mass action around a common objective is not 
a new phenomenon. Nevertheless, it is abundantly apparent that the Internet is 
profoundly shaping a new politics of inclusion that invites all to contribute 
to the ongoing narrative.

It is something that will certainly shape the U.S. political narrative this 
campaign season, and it won’t be the first time. In 2008, then-presidential 
candidate, Barack Obama, provided a textbook example of how to use online tools 
to rally supporters, raise money, and convey his positions.

Four years later, the President’s campaign is undoubtedly becoming even more 
proficient at using the web to mobilize its millions of supporters and to 
engage in old-school grassroots campaigning, providing another example of the 
Internet fusing the old and new.

But candidates will not be the only ones relying on the web to create change; 
citizens will too. The public is no longer content to sit and watch what is 
happening. Instead, they will continue to use the Internet to learn more about 
positions, question candidates, and become far more involved in issues that 
affect their lives.

This is the essence of digital populism and the new politics of inclusion. It 
makes sense because personal empowerment is what we have wanted since the dawn 
of time. Call it human nature.

Image courtesy of iStockphoto, ranckreporter

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