April 18, 2012
 
More congregations turn to Facebook, Web, high-tech outreach
 
 
By Cathy Lynn Grossman, USA  TODAY



 
 
No matter where you live, you can go to church, so to  speak, with Christ 
Fellowship. The McKinney, Texas, congregation is on board  with almost every 
high-tech gambit under heaven.
 
Find the church by going online — the 21st-century version  of sighting a 
steeple on the horizon. Beyond their website, Christ Fellowship  has a 
Facebook page to give it a friendly presence in social media. 
You can download the worship program by scanning their  
customized-with-a-cross QR code. The worship services are streamed online from  
their Internet 
campus — with live chat running so you can share spiritual  insights in real 
time. 
Afterward, says senior Pastor Bruce Miller, "someone will  ask you, 'How 
did it go? Did God help you, today? How can we help you?' Just  like we do 
when people come to our building in McKinney. We are here to help  people find 
and follow Christ, wherever they are starting out from." 
And wherever they are in the digital  world. 
 
Sermons by Bruce Miller, senior pastor of  Christ Fellowship Church in 
McKinney, Texas, are part of the streaming worship  service offered by the 
church's Internet  campus.

Christ Fellowship exemplifies most of the latest ways  churches 
dramatically extend their reach of church beyond any one time or local  
address. Such 
congregations signal "a willingness to meet new challenges," says  Scott 
Thumma, of the Hartford Institute for Religion Research. He's the author  of a 
study by Faith Communities Today (FACT) of how churches, synagogues and  
mosques use the Internet and other technology. 
FACT's national survey of 11,077 of the nation's 335,000  congregations, 
released in March, found seven in 10 _U.S._ 
(http://content.usatoday.com/topics/topic/U.S)  congregations had  websites, 
and four in 10 had Facebook pages 
by 2010, Thumma says. 
The use of QR codes is too new to be measured yet, Thumma  says. He 
recently began tracking churches that stream their worship — about 1%  of 
congregations, Thumma estimates. 
Future surveys may also measure the explosion of digital  applications. 
Christ Fellowship has an app for donating online and another one  for swapping 
goods and services to help others in the community — 2,100 people  at the 
Texas church campus and God knows how many online. 
Believers have always been early adopters every new form of  communication 
since the first printed book was the _Gutenberg  Bible_ 
(http://content.usatoday.com/topics/topic/Gutenberg+Bible) . Centuries later, 
examples abound 
beyond individual congregations. A  sampling: 
•_Pope  Benedict XVI_ 
(http://content.usatoday.com/topics/topic/Religion+and+beliefs/Leaders,+Experts/Pope+Benedict+XVI)
 's annual World Communications 
address emphasized the importance  of a Christian presence in the digital 
world. The Vatican has a _Web TV_ 
(http://content.usatoday.com/topics/topic/Web+TV)  channel and  had a Twitter 
campaign during Lent. 
•Confession: A Roman Catholic App — released for the iPhone  a year ago by 
www.littleiapps.com, a U.S. company — has been downloaded more  than 
100,000 times. Sacraments can't be done virtually so "you are not  YouTube-ing 
or 
e-mailing your confession," says Patrick Leinen, a co-founder of  the 
company. 
The app is a "personalized examination of conscience," an  aid that prompts 
you through the required pre-confession soul searching. Then  you can bring 
your notes right in to meet the priest, Leinen says. 
•The _Billy  Graham Evangelistic Association_ 
(http://content.usatoday.com/topics/topic/Billy+Graham+Evangelistic+Association)
 , a pioneer in print, 
radio, television and  satellite-broadcast outreach for decades, now employs 
search-engine algorithms  to steer people toward salvation. 
Their Internet evangelism project, launched last fall,  scours search 
engines for people who enter phrases such as, "Does God love me"  or "Does God 
answer prayers?" 
The results page includes a paid listing that highlights a  website 
introducing Christ, www.PeaceWithGod.jesus.net. 
People who sign on to the sinner's prayer on that page turn  up in a 
real-time scroll of the latest "decisions" at www.SearchforJesus.net, a  page 
that 
explains the Internet ministry. 
•You can sing along with a new tablet hymnal from Church  Publishing. In 
March, the _Episcopal  Church_ 
(http://content.usatoday.com/topics/topic/Religion+and+beliefs/Religions,+Denominations/Episcopal+Church)
 's publishing 
house released eHymnals for the iPad and other digital  readers. 
With the infinite reach of technology, "people are able to  confront God in 
unique ways even if they are hundreds of miles apart," says John  Mark 
Reynolds, director of the honors institute at _Biola  University_ 
(http://content.usatoday.com/topics/topic/Biola+University) , a private 
evangelical school 
south of Los Angeles in La Mirada,  Calif. Biola held a conference on 
blogging two years ago. It updated to a  Web-focused conference last year and 
this summer the conference will zero in on  digital technology. 
No matter the technology, the overall focus remains the  same, Reynolds 
says. 
"How can the _Christian  Church_ 
(http://content.usatoday.com/topics/topic/Christian+Church)  utilize the tools 
media has given us without being 
subsumed by them?  You don't want delivery to become everything," he says. 
Technology should ultimately be an enhancement, not a  replacement, for 
gathering in person for worship, discussion, debate and service  to others, 
Drew Goodmanson says. 
Goodmanson is chief executive officer of Monk Development,  which helps 
churches use the Internet to fulfill their missions. He appreciates  that "you 
can have a digital Bible in the palm of your hand or connect with  others in 
prayer any time anywhere." 
Nevertheless, Goodmanson says, "Jesus would not have a  Facebook page. He 
wouldn't be stopping in an Internet café to update his  status."

-- 
Centroids: The Center of the Radical Centrist Community 
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