Since Billy was asking....

http://bhorowitz.com/2012/03/08/how-to-start-a-movement/

I'll have to look into http://nationbuilder.com/ as a possible future home for 
Centroids, or at least a spinoff...

-- Ernie P.


03.08.12 // How to Start a Movement

Understand this before you make a comment
Because there's always a meaning in a Heavy D statement
In this life I strive for improvement
Be your own guide follow your own movement
--Heavy D, We Got Our Own Thang
A few months ago, my friend Joe Green sent me a video titled, "The Internet is 
My Religion":


In it, Jim Gilliam gives us a short tour of his life's story. I encourage you 
to watch the entire mind-blowing twelve minutes. In it, Jim tells the story of 
how after contracting life-threatening cancer, he went from following a popular 
movement--Jerry Falwell-branded fundamentalist Christianity--to creating two of 
his own. First, following the tragedy of September 11, 2001, Jim became an 
activist for a better America and produced a series of compelling documentary 
films to further his cause. In order to promote these films, Jim developed a 
series of techniques using the Internet to basically create a movement--i.e. to 
organize a group of people to do something. In this case, learn from his films 
and strive to improve the country. Later, we find that the cancer treatment 
that Jim received earlier in the story burned out his lungs requiring that he 
receive a double lung transplant or die. Finding a donor for two healthy lungs 
and a doctor willing to perform the insanely risky surgery is the mother of all 
long shots, so Jim had to start a new movement to get new lungs. Organizing 
people to save his own life profoundly impacted Jim's view of how he should 
spend the rest of it. So much so that his personal domain is called 3dna.us to 
represent the 3 different DNAs that combine to keep him alive, a constant 
reminder that he cannot do it alone.

After recovering from the operation, Jim had a defining revelation. He realized 
that everything good comes from people working together to accomplish something 
important and, furthermore, that the Internet would be the great enabler of the 
most important endeavors. Unfortunately, harnessing the power of the Internet 
to start a movement turned out to be extremely complex. Nobody knew this better 
than Jim because he had to coordinate everything from email to social 
networking to blogging to rally people to his own cause. Being a world-class 
inventor and entrepreneur, he felt that it was up to him to step up and solve 
the problem. Furthermore, he believed that a company was probably the best 
vehicle to do it.

So Jim created a company to develop software to organize communities and get 
results and he called it NationBuilder. By the time NationBuilder was ready to 
raise money, Jim's software implementation of his vision became ultra 
compelling. So much so that my friend Joe Green, who had an important history 
of organizing groups of people through his work as founder/CEO of causes, was 
so impressed that he joined NationBuilder as its president.

The product's initial results were as impressive as the vision. Before getting 
to 10 employees, NationBuilder had over 300 paying customers. More importantly, 
the customers kept getting stunning results. Alex Torpey, a 
twenty-four-year-old with a breakthrough vision for using technology to improve 
government, ran for mayor of South Orange, New Jersey and defeated the far 
older incumbent. Alex is now the youngest mayor in the history of New Jersey. 
And he ran with no party affiliation.

But it was not really the early results that compelled me to invest in 
NationBuilder and go on the board; it was Jim's vision that people connected 
and focused on a goal create everything great in the world. As he described the 
vision, I thought of every musician that needed to organize her fans, every 
author that needed to reach readers, every pastor that needed to encourage his 
members, and every person who wanted to make a difference, but didn't know how. 
And then I thought of Jim's personal story and I was in.

Never doubt that a small group of thoughtful, committed citizens can change the 
world; indeed, it's the only thing that ever has.
--Margaret Mead


-- 
Centroids: The Center of the Radical Centrist Community 
<[email protected]>
Google Group: http://groups.google.com/group/RadicalCentrism
Radical Centrism website and blog: http://RadicalCentrism.org

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