Is the Culture at War With  Christmas?


By _Russell D.  Moore_ 
(http://www.christianpost.com/author/russell-d-moore/) , Christian Post Guest 
Columnist
December 9, 2012|2:12 pm
Flipping through magazines on an airplane the other  day, I found myself 
sighing with irritation. An advertisement for Budweiser was  tagged with the 
headline, "Silent Nights are Overrated." A few minutes later, in  a second 
magazine, I came across an ad for a high-end outdoor grill, which read:  "Who 
says it's better to give than to receive?"
My first reaction was one that I've critiqued in others, to take some sort 
of  personal, or at least tribal, offense: "Would they advertise in Turkey 
during  Ramadan with the line, 'Fasting is Overrated?' or by asking in 
_India_ (http://www.christianpost.com/region/india/) ,  'Who says everything is 
one with the universe?'" 
I was missing the point-and that matters. 
Every year about this time, there's a lot of hubbub about a so-called "war 
on  Christmas." In some instances, there are legitimate questions of 
religious  liberty involved and complicated church/state questions that we 
ought to 
be  concerned about. More commonly, though, the outrage is directed toward 
the  commercial marketplace, for replacing "Merry _Christmas_ 
(http://www.christianpost.com/topics/christmas/) " with "Happy  Holidays" and 
so on. 
As Christians, we ought to recognize that a militant pull toward what 
Richard  John Neuhaus called a "naked public square" is bad for people of any 
and 
all  religious traditions. But there's a difference between, for instance, 
standing  against a school system penalizing a child for writing "Merry 
Christmas" on her  "holiday card" and the kind of huffing and puffing we do 
when 
commercial  marketers don't "get" our Christian commitments. 
I should have thought about the fact that the advertising agencies behind  
this beer company and this grill corporation are trying to sell products, 
not to  offend constituencies. Taking shots at any group's religious beliefs 
isn't good  economics, and that's just the point. I'm willing to bet whoever 
dreamed up  these ad campaigns didn't "get" at all that they might be making 
fun of Jesus  Christ.  
_Follow_ (http://www.facebook.com/ChristianPost.Intl)  us  
Madison Avenue probably didn't trace through that the song "Silent Night" 
is  about the holy awe of the dawning Incarnation in Bethlehem. It's just a  
Christmas song, part of the background _music_ 
(http://www.christianpost.com/topics/music/)  in our _culture_ 
(http://www.christianpost.com/topics/culture/)   this time of year. Saying it's 
overrated probably didn't feel any 
more  "insensitive" to these copywriters than making a joke about, say, decking 
the  halls or reindeer games or Heat Miser and Cold Miser. 
And they probably never thought about the fact that the statement "It is  
better to give than to receive" is a quotation from Jesus (Acts 20:35). It  
probably just seems like a Benjamin Franklin-style aphorism. It's the same 
kind  of thing that happens when someone says "scarlet letter" without 
recognizing  Hawthorne or "to be or not to be" while not knowing the difference 
between  Hamlet and Shrek. 
We ought not to get outraged by all that, as though we were some protected  
class of victims. We ought to instead see the ways that our culture is less 
and  less connected with the roots of basic knowledge about Christianity. 
Many,  especially in the culture-making wing of American life, see Christmas 
in the  same way they see Hanukkah. They know about Menorahs and dreidels, 
but not about  the Maccabean fight. 
That ought not make us angry. It ought to instead give us an opportunity to 
 understand how we look to our neighbors. They see us more in terms of our  
trivialities than in terms of the depths of meaning of Incarnation and 
blood  atonement and the kingdom of Christ. They know something about "Silent 
Night,"  just as they know something about "Grandma Got Run Over by a 
Reindeer." What  they don't recognize is the cosmos-shifting mystery of 
Immanuel as 
God with  Us. 
All that means is that we need to spend more time lovingly engaging our  
neighbors with the sort of news that shocks angels and redirects stargazers 
and  knocks sheep-herders to the ground. That it seems increasingly strange is 
all  the better-because it is strange. A gospel safe enough to sell beer 
and barbecue  grills is a gospel too safe to make blessings flow, far as the 
curse is  found. 
Christmas, then, isn't about a fight for our right to party. It's a 
reminder  that we, like every generation before us, live in a "land of deep 
darkness"  (Isa. 9:2). The darkness isn't overcome by sarcasm or personal 
offense 
or  retaliatory insults. The light of Bethlehem shines in the darkness, and 
the  darkness has not, cannot, will not overcome it. 
And that's enough.

-- 
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