Last Chances for Churches to Reach 50 Million  Americans




By _Thom S.  Rainer_ (http://www.christianpost.com/author/thom-s-rainer/) , 
Christian Post Guest Columnist
February 5, 2013|6:01 pm
My generation was the largest generation. It was the  generation businesses 
and churches wanted to reach. We were the sixties  generation. The 
self-indulgent generation. The "me" generation. The Vietnam  generation. The 
Watergate generation. The Civil Rights generation.
And now we are the dying generation. 
I'm not trying to be morbid or sensational. I'm simply reporting census  
realities. We were born between 1946 and 1964. The oldest among us is 67 years 
 old. Mortality is inevitable. We are shrinking in numbers. 
During the baby boom that followed World War II, more than 76 million live  
births were recorded in the United States. At the time we were the largest  
generation in history. We have since been supplanted by the nearly 80 
million  Millennials born between 1980 and 2000. 
But here is the harshest reality about my generation. We estimate that only 
 about one-third of Baby Boomers are Christians. That means that 50 million 
adult  Americans in this generation are unchurched and have yet to be 
reached with the  gospel of Christ. 
And time is running out.  
Here are a few (hopefully) helpful facts about the Baby Boomers and 
churches.  Of course, our findings depict the majority of Boomers, not all of 
them 
at any  one time. 
Most churches, if they have an intentional outreach ministry, gear it  
toward the younger generations. That is understandable. But relatively  few 
church leaders are asking the question, "What can we do prayerfully and  
strategically to reach the Baby Boomers?" 
Most of the unchurched Boomers do not have an anti-church mentality. They 
are more receptive than most imagine. 
Most of the unchurched Boomers would not be caught up in worship  wars. 
They have a wide tolerance and even fondness for many musical and  stylistic 
approaches. A church's _worship_ 
(http://www.christianpost.com/topics/worship/)  style would most  likely not be 
a hindrance to reaching a Boomer. 
Though Boomers are fast becoming senior adults, they will not  appreciate 
many churches' approaches to senior adult ministry today.  They want to make 
a difference, not simply be entertained and take trips. You  may very well 
reach many Boomers by demonstrating how the Christian life is the  only true 
life of meaning, and how they can make a difference as a believer. 
Boomers are becoming increasingly introspective. They are  asking life 
questions that really matter. Their receptivity to matters of  eternal import 
could be great right now. 
This generation largely doesn't want to talk about  retirement. They speak 
more in terms of career shift or new vocational  opportunities. They are not 
ready, and probably never will be, for traditional  approaches to 
retirement. 
The Boomers are thinking about relationships now more than any point  in 
their lives. A simple but powerful way to reach the unchurched in  this 
generation is to get Christian Boomers to connect with them. Many Boomer  
Christians haven't invited someone to church in years. Now is the opportune  
time. 
As you celebrate this new year, allow one sobering reality to be before 
you:  more than one million Baby Boomers will die before the year concludes. If 
it  took you five minutes to read this article, ten Boomers died while you 
were  reading. By 2015 the death rate will increase significantly. 
We have but a few chances left to reach the lost and unchurched among the  
Baby Boomers. Time is growing short. 
"Then He said to His disciples, 'The harvest is abundant, but the workers 
are  few. Therefore, pray to the Lord of the harvest to send out workers into 
His  harvest'" (Matthew 9:37-38, HCSB).

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