NYT
 
In History Departments, It’s Up With  Capitalism
 
By JENNIFER SCHUESSLER
Published: April  6, 2013

 
A specter is haunting university history departments:  the specter of 
capitalism. 
 
After decades of “history from below,” focusing on  women, minorities and 
other marginalized people seizing their destiny, a new  generation of 
scholars is increasingly turning to what, strangely, risked  becoming the most 
marginalized group of all: the bosses, bankers and brokers who  run the 
economy.  
Even before the financial crisis, courses in “the  history of capitalism” —
 as the new discipline bills itself — began  proliferating on campuses, 
along with dissertations on once deeply unsexy topics  like insurance, banking 
and regulation. The events of 2008 and their long  aftermath have given 
urgency to the scholarly realization that it really is the  economy, stupid.  
The financial meltdown also created a serious market  opportunity. Columbia 
University Press recently introduced a new _“Studies in the History of U.S. 
 Capitalism”_ (http://cup.columbia.edu/series/234)  book series (“This is 
not your father’s business history,” the  proposal promised), and other top 
university presses have been snapping up  dissertations on 19th-century 
insurance and _early-20th-century  stock speculation,_ 
(http://www.hup.harvard.edu/catalog.php?isbn=9780674050655)  with trade 
publishers and op-ed editors 
following close  behind.  
The dominant question in American politics today,  scholars say, is the 
relationship between democracy and the capitalist economy.  “And to understand 
capitalism,” said Jonathan Levy, an assistant professor of  history at 
Princeton University and the author of “_Freaks of  Fortune: The Emerging World 
of Capitalism and Risk in America_ 
(http://www.hup.harvard.edu/catalog.php?isbn=9780674047488) ,” “you’ve got  to 
understand capitalists.”  
That doesn’t mean just looking in the executive suite  and ledger books, 
scholars are quick to emphasize. The new work marries  hardheaded economic 
analysis with the insights of social and cultural history,  integrating the 
bosses’-eye view with that of the office drones — and consumers  — who power 
the system.  
“I like to call it ‘history from below, all the way to  the top,’ ” said 
Louis Hyman, an assistant professor of labor relations,  law and history at 
Cornell and the author of _“Debtor Nation: The  History of America in Red 
Ink.”_ (http://harvardmagazine.com/2011/07/devoted-to-debt)   
The new history of capitalism is less a movement than  what proponents call 
a “cohort”: a loosely linked group of scholars who came of  age after the 
end of the cold war cleared some ideological ground, inspired by  work that 
came before but unbeholden to the questions — like, why didn’t  socialism 
take root in America? — that animated previous generations of labor  
historians.  
Instead of searching for working-class radicalism,  they looked at office 
clerks and entrepreneurs.  
“Earlier, a lot of these topics would’ve been greeted  with a yawn,” said 
Stephen Mihm, an associate professor of history at the  University of 
Georgia and the author of _“A Nation of  Counterfeiters: Capitalists, Con Men 
and 
the Making of the United States.”_ 
(http://www.nytimes.com/2008/01/06/business/06shelf.html)   “But then the 
crisis hit, and people started asking, ‘Oh 
my God, what has Wall  Street been doing for the last 100 years?’ ”  
In 1996, when the Harvard historian Sven Beckert  proposed an undergraduate 
seminar called the History of American Capitalism —  the first of its kind, 
he believes — colleagues were skeptical. “They thought no  one would be 
interested,” he said.  
But the seminar drew nearly 100 applicants for 15  spots and grew into one 
of the biggest lecture courses at Harvard, which in 2008  created a 
full-fledged _Program on the Study of U.S.  Capitalism_ 
(http://studyofcapitalism.harvard.edu/home) . That initiative led to similar 
ones on other campuses, as 
_courses_ (http://studyofcapitalism.harvard.edu/node/132)  and programs at  
Princeton, Brown, _Georgia_ (http://capitalism.uga.edu/) , the New School, 
the University of  Wisconsin and elsewhere also began drawing crowds — 
sometimes with the help of  canny brand management.  
After Seth Rockman, an associate professor of history  at Brown, changed 
the name of his course from Capitalism, Slavery and the  Economy of Early 
America to simply Capitalism, students concentrating in  economics and 
international relations started showing up alongside the student  labor 
activists and 
development studies people.  
“It’s become a space where you can bring together  segments of the 
university that are not always in conversation,” Dr. Rockman  said. (Next fall 
the 
course will become Brown’s introductory American history  survey.)  
While most scholars in the field reject the purely  oppositional stance of 
earlier Marxist history, they also take a distinctly  critical view of 
neoclassical economics, with its tidy mathematical models and  crisp axioms 
about 
rational actors.  
Markets and financial institutions “were created by  people making 
particular choices at particular historical moments,” said Julia  Ott, an 
assistant 
professor in the history of capitalism at the New School (the  first person, 
several scholars said, to be hired under such a title).  
To dramatize that point, Dr. Ott has students in her  course Whose Street? 
Wall Street! dress up in 19th-century costume and re-enact  a primal scene 
in financial history: the early days of the Chicago Board of  Trade.  
Some of her colleagues take a similarly playful  approach. To promote a 
two-week history of capitalism “boot camp” to be  inaugurated this summer at 
Cornell, Dr. Hyman (a former consultant at McKinsey  & Company) designed “
history of capitalism” T-shirts.  
The camp, he explained, is aimed at getting relatively  innumerate 
historians up to speed on the kinds of financial data and documents  found in 
business archives. Understanding capitalism, Dr. Hyman said, requires  “both 
Foucault and regressions.”  
It also, scholars insist, requires keeping race and  gender in the picture. 
 
As examples, they point to books like Nathan  Connolly’s “World More 
Concrete: Real Estate and the Remaking of Jim Crow South  Florida,” coming next 
year, and Bethany Moreton’s _“To  Serve God and Wal-Mart: The Making of 
Christian Free Enterprise”_ 
(http://www.nytimes.com/2009/08/02/books/review/Frank-t.html?pagewanted=all)  
(Harvard,  2009), winner of multiple prizes, which 
examines the role of evangelical  Christian values in mobilizing the company
’s largely female work force.  
The history of capitalism has also benefited from a  surge of new, 
economically minded scholarship on slavery, with scholars  increasingly arguing 
that 
Northern factories and Southern plantations were not  opposing economic 
systems, as the old narrative has it, but _deeply entwined_ 
(http://brown.edu/web/slaveryconf/overview.html) .  
And that entwining, some argue, involved people far  beyond the plantations 
and factories themselves, thanks to financial shenanigans  that resonate in 
our own time.  
In a paper called “Toxic Debt, Liar Loans and  Securitized Human Beings: 
The Panic of 1837 and the Fate of Slavery,” Edward  Baptist, a historian at 
Cornell, looked at the way small investors across  America and Europe snapped 
up exotic financial instruments based on slave  holdings, much as people 
over the past decade went wild for mortgage-backed  securities and 
_collateralized  debt obligations_ 
(http://topics.nytimes.com/top/reference/timestopics/subjects/c/collateralized-debt-obligations/index.html?inline=nyt-classifier)
 
 — with a _similarly disastrous  outcome._ 
(http://www.common-place.org/vol-10/no-03/baptist/)   
Other scholars track companies and commodities across  national borders. 
Dr. Beckert’s “Empire of Cotton,” to be published by Alfred A.  Knopf, traces 
the rise of global capitalism over the past 350 years through one  crop. 
Nan Enstad’s book in progress, “The Jim Crow Cigarette: Following Tobacco  
Road From North Carolina to China and Back,” examines how Southern tobacco  
workers, and Southern racial ideology, helped build the Chinese cigarette  
industry in the early 20th century.  
Whether scrutiny of the history of capitalism  represents a genuine 
paradigm shift or a case of scholarly tulip mania, one  thing is clear.  
“The worse things are for the economy,” Dr. Beckert  said wryly, “the 
better they are for the discipline.”

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