NYT
 
Why Rational People Buy Into Conspiracy  Theories
 
 
By MAGGIE KOERTH-BAKER
Published: May  21, 2013

 
 
In the days following the bombings at the Boston  Marathon, speculation 
online regarding the identity and motive of the unknown  perpetrator or 
perpetrators was rampant. And once the Tsarnaev brothers were  identified and 
the 
manhunt came to a close, the speculation didn’t cease. It  took a new form. A 
sampling: Maybe the brothers Tsarnaev were just patsies, fall  guys set up 
to take the heat for a mysterious Saudi with high-level connections;  or 
maybe they were innocent, but instead of the Saudis, the actual bomber had  
acted on behalf of a rogue branch of our own government; or what if the  
Tsarnaevs were behind the attacks, but were secretly working for a larger  
organization? 
 
Crazy as these theories are, those propagating them  are not — they’re 
quite normal, in fact. But recent scientific research tells us  this much: if 
you think one of the theories above is plausible, you probably  feel the same 
way about the others, even though they contradict one another. And  it’s 
very likely that this isn’t the only news story that makes you feel as if  
shadowy forces are behind major world events.  
“The best predictor of belief in a conspiracy theory  is belief in other 
conspiracy theories,” says Viren Swami, a psychology  professor who studies 
conspiracy belief at the University of Westminster in  England. Psychologists 
say that’s because a conspiracy theory isn’t so much a  response to a 
single event as it is an expression of an overarching worldview.  
As Richard Hofstadter wrote in his seminal 1965 book,  “The Paranoid Style 
in American Politics,” conspiracy theories, especially those  involving 
meddlesome foreigners, are a favorite pastime in this nation.  Americans have 
always had the sneaking suspicion that somebody was out to get us  — be it 
Freemasons, Catholics or communists. But in recent years, it seems as if  every 
tragedy comes with a round of yarn-spinning, as the Web fills with stories  
about “false flag” attacks and “crisis actors” — not mere theorizing but  
arguments for the existence of a completely alternate version of reality.  
Since Hofstadter’s book was published, our access to  information has 
vastly improved, which you would think would have helped  minimize such wild 
speculation. But according to recent scientific research on  the matter, it 
most 
likely only serves to make theories more convincing to the  public. What’s 
even more surprising is that this sort of theorizing isn’t  limited to those 
on the margins. Perfectly sane minds possess an incredible  capacity for 
developing narratives, and even some of the wildest conspiracy  theories can 
be grounded in rational thinking, which makes them that much more  
pernicious. Consider this: 63 percent of registered American voters believe in  
at 
least one political conspiracy theory, according to a recent poll conducted  by 
Fairleigh Dickinson University.  
While psychologists can’t know  exactly what goes on inside our heads, they 
have, through surveys and laboratory  studies, come up with a set of traits 
that correlate well with conspiracy  belief. In 2010, Swami and a co-author 
summarized this research in The  Psychologist, a scientific journal. They 
found, perhaps surprisingly, that  believers are more likely to be cynical 
about the world in general and politics  in particular. Conspiracy theories 
also seem to be more compelling to those with  low self-worth, especially with 
regard to their sense of agency in the world at  large. Conspiracy theories 
appear to be a way of reacting to uncertainty and  powerlessness.  
Economic recessions, terrorist attacks and natural  disasters are massive, 
looming threats, but we have little power over when they  occur or how or 
what happens afterward. In these moments of powerlessness and  uncertainty, a 
part of the brain called the amygdala kicks into action. Paul  Whalen, a 
scientist at Dartmouth College who studies the amygdala, says it  doesn’t 
exactly do anything on its own. Instead, the amygdala jump-starts the  rest of 
the brain into analytical overdrive — prompting repeated reassessments  of 
information in an attempt to create a coherent and understandable narrative,  
to understand what just happened, what threats still exist and what should be 
 done now. This may be a useful way to understand how, writ large, the brain
’s  capacity for generating new narratives after shocking events can 
contribute to  so much paranoia in this country.  
“If you know the truth and others don’t, that’s one  way you can reassert 
feelings of having agency,” Swami says. It can be  comforting to do your own 
research even if that research is flawed. It feels  good to be the wise old 
goat in a flock of sheep.  
Surprisingly, Swami’s work has also turned up a  correlation between 
conspiracy theorizing and strong support of democratic  principles. But this 
isn’t 
quite so strange if you consider the context. Kathryn  Olmsted, a historian 
at the University of California, Davis, says that  conspiracy theories 
wouldn’t exist in a world in which real conspiracies don’t  exist. And those 
conspiracies — Watergate or the Iran-contra Affair — often  involve 
manipulating and circumventing the democratic process. Even people who  believe 
that 
the Sandy Hook shooting was actually a drama staged by actors couch  their 
arguments in concern for the preservation of the Second Amendment.  
Our access to high-quality  information has not, unfortunately, ushered in 
an age in which disagreements of  this sort can easily be solved with a 
quick Google search. In fact, the Internet  has made things worse. Confirmation 
bias — the tendency to pay more attention to  evidence that supports what 
you already believe — is a well-documented and  common human failing. People 
have been writing about it for centuries. In recent  years, though, 
researchers have found that confirmation bias is not easy to  overcome. You 
can’t 
just drown it in facts.  
In 2006, the political scientists Brendan Nyhan and  Jason Reifler 
identified a phenomenon called the “backfire effect.” They showed  that efforts 
to 
debunk inaccurate political information can leave people more  convinced 
that false information is true than they would have been otherwise.  Nyhan isn’
t sure why this happens, but it appears to be more prevalent when the  bad 
information helps bolster a favored worldview or ideology.  
In that way, Swami says, the Internet and other media  have helped 
perpetuate paranoia. Not only does more exposure to these  alternative 
narratives 
help engender belief in conspiracies, he says, but the  Internet’s tendency 
toward tribalism helps reinforce misguided beliefs.  
And that’s a problem. Because while believing George  W. Bush helped plan 
the Sept. 11 attacks might make you feel in  control, it doesn’t actually 
make you so. Earlier this year, Karen Douglas, a  University of Kent 
psychologist, along with a student, published research in  which they exposed 
people 
to conspiracy theories about climate change and the  death of Princess Diana. 
Those who got information supporting the theories but  not information 
debunking them were more likely to withdraw from participation  in politics and 
were less likely to take action to reduce their carbon  footprints.  
Alex Jones, a syndicated radio host, can build fame as  a conspiracy 
peddler; politicians can hint at conspiracies for votes and  leverage; but if 
conspiracy theories are a tool the average person uses to  reclaim his sense of 
agency and access to democracy, it’s an ineffective tool.  It can even have 
dangerous health implications. For example, research has shown  that 
African-Americans who believe AIDS is a weapon loosed on them by the  
government 
(remembering the abuses of the Tuskegee experiment) are less likely  to 
practice protected sex. And if you believe that governments or corporations  
are 
hiding evidence that vaccines harm children, you’re less likely to have your  
children vaccinated. The result: pockets of measles and whooping-cough  
infections and a few deaths in places with low child-vaccination rates.  
Psychologists aren’t sure whether powerlessness causes  conspiracy theories 
or vice versa. Either way, the current scientific thinking  suggests these 
beliefs are nothing more than an extreme form of cynicism, a  turning away 
from politics and traditional media — which only perpetuates the  problem.

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