Economic and Social Research Council
 
 
Women worldwide know less about politics than men
Women living in the world's most  advanced democracies and under the most 
progressive gender equality regimes  still know less about politics than men 
according to a ten-nation study of media  systems and national political 
knowledge funded by the Economic and Social  Research Council (ESRC). 
 
03 July 2013  
Women living in the world’s most advanced democracies and under the most  
progressive gender equality regimes still know less about politics than men.  
Indeed, an unmistakable gender gap in political knowledge seems to be a 
global  phenomenon, according to a ten-nation study of media systems and 
national  political knowledge funded by the Economic and Social Research 
Council  
(ESRC). 
Women know less about politics than men regardless of how advanced a 
country  is in terms of gender equality, says researcher Professor James 
Curran, 
Director  of the Goldsmiths Leverhulme Media Research Centre at University of 
London. “Our  finding that the gap between men and women’s knowledge of 
politics is greater in  Norway – a country ranked globally as one of the very 
highest in terms of gender  equality – than in South Korea – a country with 
a much lower equality rating –  is particularly striking,” Professor 
Curran points out. 
The study also discovered that gender gaps in political knowledge tend to 
be  even wider in so called ‘advanced’ economies such as the United Kingdom 
and  United States than in less advanced economies such as Colombia. 
Professor Curran  says: “The fact that throughout the whole world women know 
less 
about politics  than men and that this is as true for people in Norway as it 
is in Colombia is  really very surprising”. 
In this study, researchers surveyed men and women’s knowledge of domestic 
and  international news as well as current affairs in Australia, Canada, 
Colombia,  Greece, Italy, Japan, Korea, Norway, the UK and the US. Exploring 
the 
reasons  for the gender gap researchers examined both the content of news 
and the supply  of news in all ten nations. Findings reveal: 
    *   News coverage is heavily weighted toward male sources even  in 
countries such as the UK and Australia where gender equality ratings are  
relatively high. Overall, women are only interviewed or cited in 30 per cent  
of 
TV news stories in the ten nations. 
    *   In all ten countries, female sources tend only to appear in  longer 
news items or articles and are preferred for soft news topics such as  
family, lifestyle and culture.
"Such under-representation and topical bias of women in news media may curb 
 women’s motivation to acquire political knowledge actively, and discourage 
them  from political participation, and even prevent women from engaging in 
citizens  in a democratic society," suggests co-researcher Professor Kaori 
Hayashi. 
In terms of the supply of news, findings reveal that: 
    *   The more national populations watch TV news, particularly  news 
provided by Public Service Broadcasters as opposed to commercial  providers, 
the better informed on politics people tend to be 
    *   News watching/reading/listening is very much a male  activity. In 
Canada, Norway and the UK, men claim to be exposed to TV and  newspaper news 
significantly more than women. These are also the countries  where political 
knowledge gaps between men and women are especially  large
"It seems that gaps in exposure to media are related to the gaps of 
knowledge  between men and women," says Professor Hayashi. The reasons why 
women 
watch less  TV, read fewer newspapers and listen to less radio programmes in 
many countries  than men could include the discouragingly male bias of much 
media content, less  leisure time because of the greater unpaid work 
undertaken by women in the home  and persistent social norms and expectations 
inherited from the past. 
[ Or is could be / probably IS the result of innate gender self-interest.  
Women are naturally drawn to the helping professions like nursing, for 
example,  and they clearly have a bias toward the well-being of children. There 
also is  such a things as status competition among women, hence the recent 
finding that  women react negatively to stereotypes of geeks by shunning 
becoming geek-like in  their computer interests. Sure, you can always find 
exceptions. That's never a  problem. The fact is that  -generally-  women 
process 
news differently  than men because of different kinds of self-interest.  BR 
comment ] 
"Whatever the reasons, our research shows that globally in the 21st century 
 those who are most likely to be knowledgeable about politics and current 
affairs  are older men in advanced industrial nations," Professor Curran  
concludes.

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