The Atlantic
 
 
Politics _October 2013_ (http://www.theatlantic.com/magazine/toc/2013/10/)  
 
Losing Is the New Winning
How we came to fetishize failure 
_Liza Mundy_ (http://www.theatlantic.com/liza-mundy/)  Sep 18 2013

 
Now is the time for  all good men to fail. Good women, too. Fail early and 
often, and don’t be shy  about admitting it. Failing isn’t shameful; it’s 
not even failure. Such is the  message of a growing body of self-help and 
leadership literature. “Why hide  deficiencies instead of overcoming them?” 
asks the Stanford psychologist Carol  Dweck in her book _Mindset:  The New 
Psychology of Success_ 
(http://www.amazon.com/Mindset-The-New-Psychology-Success/dp/0345472322) , in 
which she argues that a willingness to  court failure 
can be a precursor to growth. Dweck holds, persuasively, that  successful 
people are not the ones who cultivate a veneer of perfection, but  rather 
those who understand that failing is part of getting smarter and  better. 
The same point is made in Brené Brown’s _Daring  Greatly _ 
(http://www.amazon.com/Daring-Greatly-Courage-Vulnerable-Transforms/dp/1592407331)
 (a best 
seller that borrows its title from Teddy Roosevelt’s  exhortation that when 
you fail, the important thing is to do it while “daring  greatly”); Tim 
Harford’s _Adapt:  Why Success Always Starts With Failure_ 
(http://www.amazon.com/Adapt-Success-Always-Starts-Failure/dp/1250007550) ; 
Kathryn Schulz’s 
_Being  Wrong: Adventures in the Margin of Error_ 
(http://www.amazon.com/Being-Wrong-Adventures-Margin-Error/dp/0061176052) ; and 
_Brilliant  Blunders_ 
(http://www
.amazon.com/Brilliant-Blunders-Einstein-Scientists-Understanding/dp/1469286041) 
, Mario Livio’s tour of “colossal” scientific mistakes that led  
to breakthroughs. Next spring, Sarah Lewis’s forthcoming book, _The  Rise: 
Creativity, Mastery, and the Gift of Failure_ 
(http://www.amazon.com/The-Rise-Creativity-Mastery-ebook/dp/B00DPM80AC) , will 
reflect on  “flops, folds, 
setbacks, wipeouts and hiccups,” and the “dynamism” they inspire.  The 
failure fetish is even finding its way into modern parenting. Reacting  against 
the tendency to cushion children with coaches and tutors, authors like  Po 
Bronson, Paul Tough, and Wendy Mogel argue that we need to allow our children 
 to fail, because struggle builds resilience and grit. Meanwhile, in 
Silicon  Valley, the ability to speak perceptively and candidly about one’s 
past 
failures  has practically become a job qualification. A prospective employee 
(or an  applicant for venture-capital funding) who has survived a failed 
start-up is  someone who has learned valuable lessons on someone else’s dime. 
Given this growing cultural fixation on failure, it was probably inevitable 
 that politicians would begin clambering aboard the pro-failure bandwagon. “
I  failed. Big time” is how the disgraced former Governor Eliot Spitzer put 
it in  an ad promoting his candidacy for New York City comptroller in this 
November’s  election, arguing that his 2008 prostitution scandal was not 
entirely a bad  thing. “You go through that pain,” Spitzer said in a July 
television interview,  “you change”—the implication being that the change must 
have been for the  better. Mortification, Spitzer has suggested, can make a 
person more  “empathetic.” Leaving aside the question of whether empathy is 
a quality one  wants in a comptroller, it does seem that in politics, 
failure, done right, may  have recently turned a corner. Far from being a 
liability, failure—and humble  emergence from failure as sadder, wiser, 
etc.—has 
become something to tout. 
This idea is not entirely new. As the historian Robert Dallek pointed out 
to  me, overcoming failure—bankruptcy, addiction, dissolution, defeat—is 
part of the  quintessential American success story. Failure narratives resonate 
with all  sorts of deeply held cultural tenets, from Christianity’s focus 
on forgiveness  and rebirth to the frontier mentality’s emphasis on 
prevailing over obstacles  both external and internal, including our own 
imperfect 
selves. Still, some eras  seem to crave stories of redemption more than 
others. It seems no accident that  after a punishing half decade in which 
failure 
descended upon millions in the  forms of foreclosure, job loss, factory 
shutdowns, workplace realignment,  growing economic inequality, and dwindling 
options, we delight in hearing that  NASA, according to Dweck, prefers to hire 
aspiring  astronauts who have failed and bounced back, rather than those 
who have enjoyed  easy successes.
 
But how to think of the public figures now before us, asking that their  
trespasses be forgiven? Along with Spitzer they include South Carolina’s Mark  
Sanford, who won a congressional seat just four years after his 
extramarital  Argentinian excursion, and Anthony Weiner, whose recidivism as a 
compulsive  sexter confirmed that it’s possible to dare too greatly, or maybe 
bare 
too  greatly. To the list of undaunted failers we might add a few prominent  
nonpoliticians, like Jonah Lehrer, whose book Imagine was pulped last  year 
when he was found to have fabricated quotes, but who has already landed a  
deal to write another; or David Petraeus, who movingly apologized for the sex 
 scandal that cost him his leadership of the CIA and who is now flourishing 
in  academe and private equity. 
When is a public figure’s failure a sign of abiding character flaws, and 
when  is it a harbinger of growth? When is an attempted comeback a marker of 
tenacity,  and when is it a red flag signifying a delusional lack of 
self-awareness?  And—considering that Louisiana Senator David Vitter is still 
in 
office despite  the prostitution problem that came to light in 2007—is it even 
possible, in our  scandal-sogged culture, for a politician to permanently 
fail?
 
Once upon a time, it was. “In the old days, if you were involved in a  
scandal, and if it was sufficiently bad, you sort of did the honorable thing.  
You know: ‘I have committed an unpardonable sin, and I’m going to drop out 
and  never run again,’ ” the political analyst Charlie Cook told me. The 
failure  didn’t have to be full-fledged; it could be a mere foible. In 1972, 
Edmund  Muskie’s presidential candidacy was short-circuited when he was widely 
believed  to have cried during a press conference (a charge he denied); 
despite his  stature in the Senate, he never again enjoyed serious presidential 
prospects.  When, in the course of the 1988 Democratic presidential 
primary, Gary Hart was  discovered to be monkeying around with Donna Rice, he 
dropped out of the race  and went into seclusion. He later attempted a 
comeback, 
but it fizzled. 
 


These days, complete failure is less assured. “More people are taking two 
or  three direct torpedo hits to the engine room and trying to keep going,” 
Cook  says. In part, this is because the electorate has grown more 
understanding of  everything from mental instability to marital trouble; thanks 
are 
also due to  certain politicians who pushed the boundaries of the possible. 
Cook believes  that Bill Clinton’s success in the 1992 New Hampshire 
Democratic primary,  following the Gennifer Flowers scandal, marked a turning 
point, 
as did Clinton’s  subsequent survival of the Monica Lewinsky scandal. The 
acceleration of the news  cycle has also helped to keep failure from sticking 
the way it once did. As  Wendy Mogel, the author of _The  Blessing of a 
Skinned Knee_ 
(http://www.amazon.com/The-Blessing-Skinned-Knee-Self-Reliant/dp/1416593063) , 
the seminal adversity-is-good-for-you  parenting manual, put it 
to me, the speed with which one viral scandal displaces  another lulls an 
Anthony Weiner into thinking that he can plausibly argue, “I  haven’t done 
anything wrong since 2012 and a half.” 
The public still has its limits, of course; failure at one’s actual job is  
one. “People really liked Jimmy Carter,” points out the pollster Andrew 
Kohut of  the Pew Research Center, but his inability to deal effectively with 
the economy  or the Iranian hostage crisis meant “there was no coming back.”
 Job failure is  not the same thing as pre-job failure, however: many 
politicians lost bids for  the presidency before they won. The ur-example may 
be 
Richard Nixon, whose  legendary goodbye to politics (“You don’t have Nixon 
to kick around anymore”)  was followed several years later by a presidential 
victory. We have a robust  tradition of electoral loss’s serving as a 
corrective to hubris. As an incumbent  governor, a certain young Arkansas 
hotshot 
lost touch with the voters who had  put him in the governor’s mansion. He 
failed to win reelection, won those voters  back, and never forgot the 
lesson. 
All of which calls to mind another Clinton. Hillary’s career has absorbed 
any  number of mortal wounds and failures: the implosion of the 
health-care-reform  effort she spearheaded as first lady, her husband’s 
betrayals, her 
loss to  Barack Obama in the 2008 Democratic primary. Pressing on has only 
driven up her  favorability ratings. “She just gritted it out,” Cook says. “
Even a lot of  Republicans at the end [of the primary] said, ‘Wow, she showed 
a lot of  character.’ ” 
In real life, of course, failure is sometimes just that: failure. Truth is, 
 the current catalogue of pro-failure literature does not celebrate failure 
in  all forms. We like failure when, and only when, it ends in victory. “
Lots of  people never achieve their goals; they do not achieve their dreams, 
even though  they have worked really hard and prepared themselves,” points 
out Scott Sandage,  a historian and the author of _Born  Losers: A History of 
Failure in America_ 
(http://www.amazon.com/Born-Losers-History-Failure-America/dp/067402107X) . “To 
believe that failure is  only a valuable lesson if 
it leads eventually to triumph really isn’t embracing  failure at all. It’s 
crossing your fingers behind your back that eventually  you’re going to 
succeed.” Victory and loss are often beyond our control,  whatever we might 
like 
to think about our ability to triumph over  circumstance. 
And yet we like what we like for a reason. Other people’s failures, served 
up  with the right ratio of struggle to eventual redemption, are interesting 
to  watch. Failure and recovery make for a grand narrative, transforming an 
ordinary  person or politician into something more like a literary 
character. Like  odysseys and coming-of-age stories and parables of exile, 
failure 
gives a life  or a career a pleasing dramatic arc. Bill Clinton’s failures 
and flaws, along  with his political genius, are part of what make him one of 
the most compelling  public figures of our time. 
Which may be why Barack Obama, circa 2013, seems such a surprisingly flat 
and  uncompelling figure. Though his childhood did impose adversity, Obama  
experienced little failure in adulthood; his campaign record includes just 
one  electoral loss—to Bobby Rush in a 2000 congressional run—which was super
seded by  victory in his 2004 race for the U.S. Senate. It’s as if he was 
fast-forwarded  into the White House, without being tested or tempered. It’s 
not clear that his  recent clashes with implacable opponents or difficult 
foreign leaders or the  sluggish U.S. economy have provoked a spate of 
post-traumatic growth. He seems  untransformed by his setbacks in office. It’s 
almost as if he has gotten the  story backwards, flipped the narrative. Success 
is supposed to come after  failure, not before. When the reverse happens—when 
spectacular success is  followed by failure or even just fumbling—the 
central character seems diminished  rather than enlarged, optimism feels harder 
to come by, and the story just  doesn’t have that stirring sense of downfall 
and digging-out that we seem,  irresistibly, to want

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