“As marketers we invest a great deal of time and money working out how to tell the story of our products. But if we can agree that marketing is giving people something to talk about, why aren’t we using resources in equal measure to do that.”
From “3 Essential Marketing Questions” The Story of Telling http://thestoryoftelling.com/3-essential-marketing-questions/?utm_source=rss&utm_medium=rss&utm_campaign=3-essential-marketing-questions
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