Amazing progress. And arguably a role model for other social transformation 
programs..
Below are five key lessons from the campaign:
Gather good data and use it for improvement every day.
Get to know the people behind the numbers.
Prioritize housing based on vulnerability, not worthiness.
Even when resources are scarce, there is room for improvement.
Identify the bright spots and share the knowledge.

http://opinionator.blogs.nytimes.com/2014/05/28/the-push-to-end-chronic-homelessness-is-working/?_php=true&_type=blogs&_php=true&_type=blogs&_r=1&;

The Push to End Chronic Homelessness Is Working

Sometime in June, the 100,000 Homes Campaign  -- an initiative launched four 
years ago to help communities around the country place 100,000 chronically 
homeless people into permanent supportive housing -- expects to announce that 
it has reached its goal. It's a significant milestone: It means that many 
American cities are currently on track to end chronic and veteran homelessness 
by the end of the decade or earlier.

The campaign, which is coordinated by Community Solutions and works in 
partnership with the Department of Housing and Urban Development, the 
Department of Veterans Affairs and the United States Interagency Council on 
Homelessness, has helped to shift the way homeless organizations and agencies 
around the country set goals, measure progress, prioritize individuals and 
coordinate their efforts to house people living on the streets.

Consider Jacksonville, Fla. In 2011, when the city began engaging with the 
100,000 Homes Campaign, 3,025 of its residents were homeless and 1,104 were 
chronically homeless. Earlier this year, the city reported that the number of 
homeless residents had dropped to 2,049, with 399 of them chronically homeless, 
according to Shannon Nazworth, the executive director of Ability Housing of 
Northeast Florida. That's a drop of one-third and two-thirds, respectively.

Something similar occurred in Nashville. In June 2013, galvanized by the 
100,000 Homes Campaign, the city launched How's Nashville, a concerted effort 
to end chronic homelessness by the end of the decade. The city started tracking 
its monthly placements. Previously, it had been averaging 19 per month; today, 
it's housing an average of 47 per month, reports Will Connelly, who directs the 
city's Metropolitan Homelessness Commission. Since last June, Connelly said, 
the city has placed more than 500 chronically homeless people in permanent 
supportive housing.

Many other cities have ramped up their placements over the past year or two. 
The campaign tracks more than 50 cities that have been housing at least 2.5 
percent of their chronically homeless population for three consecutive months, 
a pace that correlates with ending chronic homelessness in four or five years. 
(Nationally, from 2010 to 2013, chronic homelessness declined by 16 percent, 
and homelessness among veterans declined by 24 percent.)

How did these changes happen?

When I first reported on the 100,000 Homes Campaign in December 2010, it struck 
me as an audacious vision: the human welfare equivalent of the race to put a 
man on the moon. Was it achievable?

The approach was backed up by evidence and experience. The Housing First model 
advocated by the campaign -- identify the most vulnerable people on the streets 
and get them into permanent supportive housing as quickly as possible -- had 
proven to be an effective solution for chronically homeless people, those who 
had been living on the streets for extended or repeated periods and who, in 
many cases, had a mental disability, a physical illness, a drug or alcohol 
addiction, or a combination of the three. (For homeless families and youth, and 
for individuals with less acute needs, different kinds of assistance may be 
more appropriate.)

Campaign leaders had led efforts in a few dozen communities. They had developed 
a kind of blueprint: Mobilize volunteers to get to know homeless people by name 
and need in the wee morning hours, prioritize certain homeless people based on 
a "vulnerability index," bring housing advocates and agency representatives 
together to streamline the placement processes, and share ideas about how to 
cut through red tape. It worked. The question was: Could these innovations take 
root in cities across the country? Would communities adopt them? Would they be 
able to make headway even with profound shortages of affordable housing?

In January 2012, things weren't looking so good. "We looked at our numbers and 
we realized we were on track to be the 30,000 homes campaign," recalled Becky 
Kanis Margiotta, the campaign director.

At the outset, Kanis and her colleagues had imagined that once people saw what 
was working, policies and behavior change would follow. But that didn't happen. 
It would take a more deliberate push, they realized.

A deeper problem was that even engaged communities were setting modest and 
sometimes arbitrary goals, doing little to track results, and neglecting to use 
data to drive improvements. "Just having good intentions and housing people 
doesn't put you on track to end homelessness," said Beth Sandor, the campaign's 
director for quality improvement. "If you can't tell us today how many people 
you need to house to get to zero, how can you get to zero?"

In 2010, the federal government's Interagency Council on Homelessness had 
issued a national plan, Opening Doors, which called for an end to chronic 
homelessness and homelessness among veterans by 2015 and an end to homelessness 
for families, youth and children by 2020. As is common with national plans, 
many communities hadn't taken ownership for their piece of the goal. And few 
had taken steps to see what they might be able to achieve if they really went 
for it.

For Kanis, who had graduated from West Point and served for nine years as an 
officer in the United States Army, goals had to be broken down and progress 
carefully monitored. "In January 2012, the average community in the campaign 
was housing 1.6 percent of their chronically homeless population each month," 
she said. "We saw that if we were going to meet the goal, we needed to enroll 
three more communities each month and we needed to help each of them go from 
housing 1.6 percent to housing at least 2.5 percent of their chronic homeless 
population each month."

That's exactly what they set out to do. Kanis and her colleagues called up 
every community partner and explained the need to move faster and to collect 
actionable data to move toward the national goal. Some backed off the 
challenge, others were excited. Campaign staffers had developed a Housing 
Placement Boot Camp process, in which representatives of housing and social 
service agencies, and other organizations, would come together to redesign 
housing placement processes, shaving weeks or months off them. The campaign 
began partnering with the Rapid Results Institute, a group whose methodology 
challenges teams to come up with bold goals that they commit to achieving 
within 100 days. (My colleague Tina Rosenberg has reported on this model.)

They focused on building enthusiasm, too, and eliciting creativity - sending 
out awards (statues of roosters!) to people around the country who had 
demonstrated pluck or creative rule breaking. "A lot of our job has been 
eliminating fear," said Kanis. "The great unleashing that happens when you let 
go of control mechanisms and let people improvise their own solutions."

In Jacksonville, in the year before 2013, the city had been housing two to nine 
chronically homeless individuals each month. That spring, representatives from 
the city's housing agencies and local social service organizations participated 
in a Boot Camp that had been organized in conjunction with Veterans Affairs and 
HUD.

"It made us go beyond our normal boundaries," recalled Shannon Nazworth, whose 
organization, Ability Housing, has served as a hub for the local housing 
campaign. "We had to think, What could we do in the next 100 days?" They 
established a goal to house 100 vulnerable people in 100 days; it meant 
increasing their average placement rate from 4 people per month to close to 40 
per month. "We set this goal and, candidly, people didn't think we could pull 
it off," said Nazworth.

Rudy Salinas, PATHKerry Morrison of the Hollywood Business Improvement District 
surveyed a man experiencing homelessness.
They connected with other communities to learn how they had sped things up. 
They started instituting biweekly conference calls across agencies, and 
collecting data, talking through individual cases, sharing information, solving 
one problem after another. Is there a way to process HUD-VASH vouchers more 
quickly? Could the local housing authority modify its eligibility for some of 
its single room occupancy units? Could it amend the screening criteria to allow 
persons with certain misdemeanor arrests to be eligible for housing? Could some 
of the steps in the process be skipped or handled simultaneously?

"We ended up exceeding the first goal," said Nazworth. "So we set a goal to do 
another 100, and we ended up beating that goal, too." They more than doubled 
it. "The successes made people in the community think, Wow, we can actually 
move the bar on this. We can end long-term homelessness."

In Nashville, the process unfolded similarly, recalled Will Connelly: "We had a 
lot of great agencies and nonprofits in Nashville working on housing, but not 
always moving in the same direction or setting goals together. So we came 
together around a shared goal and we defined what each organization was going 
to do."

"[The campaign] taught us how to clarify the demand for housing, line up 
supply, and inspire our community to disrupt the status quo," he added. It also 
revealed broad community support. "During the launch of How's Nashville, we 
asked Nashvillians to donate $1,000 to cover the move-in costs (security 
deposit, first-month's rent, utility deposit, furniture, etc.) for one 
household," Connelly added. "In 11 months, over $120,000 was donated in amounts 
ranging from $10 to $15,000. This amount was raised without a formal 
fund-raising campaign and all donations were in the form of paper checks that 
came through the mail."

We're accustomed to hearing about our social service systems when they fail. 
But when progress is being made on an issue as difficult as chronic 
homelessness, it's vital to understand how the gains were achieved. "If 
Community Solutions had been around 10 years ago, our country would be much 
closer to ending chronic homelessness, and I would be looking for a job in 
another field," said Will Connelly.

"The campaign has been uniquely positioned and valuable in building energy 
locally on the ground and working with us to equip communities with the tools 
that they need to do this work," said Laura Green Zeilinger, the executive 
director of the United States Interagency Council on Homelessness, which has 
worked closely with Community Solutions. "The progress that we're making on 
veterans" -- and chronic homelessness -- "comes from the fact that we've 
invested in the things we know work. And when we strategically implement with 
those solutions, we're seeing the result."

Below are five key lessons from the campaign:

Gather good data and use it for improvement every day. It's crucial to break 
big goals down into small steps and track progress on a continuing basis, so 
systems can be continually adjusted and improved. The idea of coming up with a 
policy, rolling it out on a large scale and, after several years, conducting a 
major evaluation to see if it worked -- is like a baseball team playing five 
seasons and discovering after 810 games that they need better pitching. It's 
much better to learn as you go.
Get to know the people behind the numbers. One of the key insights from the 
100,000 Homes Campaign is the humanizing impact of doing face-to-face 
interviews that strip away the anonymity from the term "homeless." Not only 
does it tap the intrinsic motivation among volunteers and people in agencies, 
but it enables service providers to match solutions to specific needs, rather 
than seeing if people are "eligible" for their programs.
Prioritize housing based on vulnerability, not worthiness. Those who are in 
positions to offer housing often have to choose who gets it first. It's a hard 
choice. It's tempting to favor sympathetic individuals who are making an effort 
to get back on their feet. But chronic homelessness can be thought of as a 
public health emergency. If we ask what hospitals would do, the answer is 
clear: give priority to the most severe cases, the people who are most likely 
to die soonest if they don't get help.
Even when resources are scarce, there is room for improvement. Many communities 
that have sped up their housing placement rates are suffering from acute 
shortages of affordable housing. Even so, they have found opportunities to 
optimize their housing stock by rededicating scarce units to people who would 
be unable to find housing themselves. Also, by regularly communicating with 
colleagues in other agencies, they also discover loopholes and hidden pockets 
of funding.
Identify the bright spots and share the knowledge. One key advantage of the 
practice-based network that has been built through the 100,000 Homes Campaign 
is that it can quickly identify where a community has begun to move the needle 
and find out how it has done it. That information can then be disseminated to 
other communities facing similar problems to accelerate system-wide innovation.
Coming soon from Community Solutions: a new goal.

"Zero: 2016," said Kanis. "A fast-paced race to bring chronic and veteran 
homelessness to zero."

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David Bornstein is the author of "How to Change the World," which has been 
published in 20 languages, and "The Price of a Dream: The Story of the Grameen 
Bank," and is co-author of "Social Entrepreneurship: What Everyone Needs to 
Know." He is a co-founder of the Solutions Journalism Network, which supports 
rigorous reporting about responses to social problems.


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