Fascinating historical take on the causes and cures of economic crises.  Billy, 
do you have enough background to tell whether his analysis jibes with the facts?

http://www.forbes.com/sites/stevedenning/2014/06/24/understanding-disruption-insights-from-the-history-of-business/

Understanding Disruption: Insights From The History Of Business

"Every age," writes Harvard history professor Jill Lepore in her New Yorker 
article, The Disruption Machine, "has a theory about the past and the present, 
of what was and what is, a notion of time: a theory of history."

Can history help us understand Clayton Christenson's theory of disruption? 
Lepore's article gives one set of answers, which I discussed here.

A richer and more complete set of answers can be found in a brilliant book by 
Carlota Pérez:  Technological Revolutions and Financial Capital: The Dynamics 
of Bubbles and Golden Ages (2002).

"Before I read this book," writes W. Brian Arthur of the Santa Fe Institute "I 
thought that the history of technology was - to borrow Churchill's phrase - 
merely 'one damned thing after another'. Not so. Carlota Perez shows us that 
historically technological revolutions arrive with remarkable regularity, and 
that economies react to them in predictable phases."

Pérez takes a long-term horizon: several hundred years--much longer than either 
Christensen or Lepore. She draws on many disciplines: history, economics, 
finance, technology, sociology and management. Ironically, the breadth and 
depth of the book is one reason why it has been neglected by academics. It's 
too bold and wide-ranging for any of them to accept it as "one of theirs".

The book is guilty of other academic sins. It is clearly written and 
succinct--a mere 171 pages. And the succinctness is accompanied by precise 
details on the vast territory covered--the story of capitalism over the last 
250 years.

Some repeating patterns throughout history

Pérez's book does not embrace the Enlightenment idea of progress: "First, there 
was that, then there was this, and this is better than that." Nor does it 
reflect a fatalistic view that civilization as we know it is being flushed down 
the toilet. Nor does it argue that history is "just one damned thing after 
another."

Pérez draws on Mark Twain's insight that "History never repeats itself, but it 
often rhymes."

Her main thesis is that disruption is not a new phenomenon. There has been a 
repeating pattern of massive disruption that has occurred regularly over the 
last 250 years at intervals of around 50-60 years. When a transformational 
technology appears, an explosion of energy can occur, as the existing ways of 
operating are disrupted by those who have mastered the new technology. New 
businesses prosper and old ways of doing things collapse and vanish. There is a 
huge expansion of investment driven by the financial sector. There is often 
over-investment, as wealthy investors begin to expect outsized returns and seek 
to extract rents. The resulting bubble in due course bursts. If society is able 
to rein in the financial economy and refocus it on the real economy of 
providing goods and services, enduring prosperity can occur. If not, society 
can slide into lasting decline with little or no real growth and increasing 
inequality.

By adopting a much longer time horizon and a multi-disciplinary perspective, 
her book helps us see how societies have made choices. When we look at very 
long time periods, we can see that the choices form patterns. Some societal 
choices have led to disaster. Others have led to lasting success. By 
understanding the choices that prior societies have made and their 
consequences, we can make better choices among the options now facing us.

She identifies five main eras where this has occurred.

The Canal Mania of the 1790s

In first industrial revolution, beginning in the 1770s, mechanized factories 
began to transform the rural English economy. There was a rapid expansion of 
roads, bridges, ports and canals to support the growing flow of trade. In the 
1790s, a Canal Mania emerged, as money flowed in to fund the exciting New 
Technology--canals-including hot money seeking refuge from the French 
Revolution. The investments funded canal after canal, including those that 
weren't needed as well as those that were. The mania continued until the Canal 
Panic of 1797, after which the real economy took the lead once again. There was 
a lot of waste and pain, but in the end, the mania funded the infrastructure 
that remade the English economy.

The Rail Mania of the 1840s

Then there was the English Rail Mania of the 1840s. Sparked by transformational 
impact on society of rail travel, there was an amazing investment boom in 
railways. Everyone wanted to invest in this exciting "New Economy". That is, 
until the Rail Panic of 1847. During the frenzy, some people became very rich 
while others went bankrupt and the poor were left behind. When the dust 
settled, England had built far more railways than could possibly be used. There 
followed a calmer period in which the overbuilt rail network was rationalized. 
The Rail Mania involved a lot of waste and pain but it was not all bad: it had 
funded infrastructure that once again remade the English economy.

The Steel Mania of the 1880s

After a period of relative economic calm, as the economies of the US and 
Germany moved to the fore, there was the Steel Mania of the 1880s and 1890s. At 
this time, the hot new technology was steel. A huge transformation of the world 
economy was under way with transcontinental trade and travel, accompanied by 
international telegraph and electricity.

Again, there was excited talk of "a New Economy". Financial markets received a 
massive infusion of cash as money sought to make money out of money. Everyone 
wanted to be part of it. That is, until a series of crashes came in various 
forms in the US, France, Italy and Argentina. Chastened by the crashes, the 
financial sector in the US and Germany returned its focus for a while to 
financing the real economy, which stabilized things for a period. (The result 
was less happy for Argentina which ceased to be a major player in the world 
economy.) The Steel Mania involved a lot of waste and pain, but it funded the 
infrastructure for the new global economy.

The Roaring 1920s

Then in the early parts of the 20th Century, investors became excited by the 
prospects of mass production and Henry Ford's auto industry that had the 
potential to once again transform society. Financial wizards appeared in droves 
to take advantage of the opportunities. By the 1920s, the stock market had 
swollen to become the engine moving the US economy. Investments were 
"guaranteed to grow" in an unending bull market. Everyone wanted to be in on 
it. That is, until the inevitable collapse came in 1929.

The ensuing recession was deep and prolonged, until the financial sector, with 
the "encouragement" of legislation like the Glass-Steagall Act, was reconnected 
with the "boring" real economy of firms producing goods and services for real 
customers. It took a while for the reconnection to take place. When it did, it, 
along with the World War, enabled a kind of "golden age" in the US economy in 
the 1940s and 1950s. (Things ended less happily for Germany, which had pursued 
a state-run economy and military expansion.)

The Computer/Internet Revolution: 1971-

In 1971, the first commercially available microprocessor that could make 
calculations on a silicon chip was introduced. Although practically no one 
realized it at the time, this was "the big bang of a new universe of 
all-pervasive computing and digital communications". The chips were powerful 
and cheap. They opened innumerable technological and undefined possibilities. 
They would transform the way people lived and worked around the world. When the 
Internet appeared in 1994, the effect became exponential.

In the decades that followed, fortunes were made and lost as part of the 
transformation. Billionaires were created. The proof that a "New Economy" had 
arrived was found in the good times of the prosperous 1990s. New profit 
possibilities appeared at every turn. Making money became a subject of 
universal interest as everyone rushed to take advantage of the new investment 
opportunities.

Emboldened by the amazing gains that were possible from the new technology, the 
financial sector's investments went far beyond technology. It explored making 
money from money. The returns were amazing, but alas, they were unsustainable. 
The dot-com bubble burst in 2000, sparking the equivalent of a "nuclear winter" 
over Silicon Valley.

The Silicon Valley party seemed to be over. The "wizards" of the dot-com era 
were forced to sober up after an era of "irrational exuberance". Computers 
might be transforming society, but it turned out that this "New Economy" was 
governed by some of the fundamentals of the Old Economy: customers and profits 
still mattered.

Yet despite the pain and waste caused by the bursting of the bubble, when it 
was over, valuable physical and institutional infrastructure for the new 
economy of computers and telecommunications had been put in place. Massive 
amounts of fiber optic cable had been laid. Firms had modernized their computer 
systems. In Silicon Valley, a vast social network had been built that could 
foster the next generation of economic players like Apple [AAPL], Amazon 
[AMZN], Salesforce  [CRM] and Facebook [FB]. The process had been difficult, 
but in the end, the productive institutions of society had been remade.

A new bubble: real estate 2001-2008

By 2001, a kind of nuclear winter had come over Silicon Valley. But in the 
financial sector, things were different. The appetite for the amazing gains 
from great risk-taking remained unabated. During the dot-com frenzy, the 
financial sector had become disconnected from the real economy. The financial 
sector was no longer interested in the "boring" returns that came from 
producing goods and services for real customers.  So the sector sought further 
new ways to get exceptional returns by making money out of money.

Within a few years, with the indulgence of the Federal Reserve, the financial 
sector was once again creating amazing gains from real estate, which were also, 
alas, unsustainable. When the crash came in 2008, Wall Street was able to avoid 
the "nuclear winter" that had afflicted Silicon Valley, with the help of a 
government bailout of the big banks.

Main Street was not so lucky. Large numbers of small and medium enterprises 
went bankrupt. Jobs were lost. Savings were destroyed. Real property values 
plunged. Houses went underwater and mortgages were foreclosed. Median incomes 
declined.

A large stock of unneeded housing had been built, but it was largely 
unproductive investment. Unlike the dot-com bubble with its excessive 
investments in fiber optic cable and start-up companies, the housing bubble 
left the economy in no better position to move forward or compete 
internationally. The housing that had been built was pure consumption that 
people couldn't afford.  Unlike the dot-com bubble, which in some ways had been 
a constructive bubble, the housing bubble had few positive elements, except for 
the financial 'wizards' who personally benefited from it. For the next five 
years, the stock of unused housing sat like a dead weight on the economy, 
holding it back.

But the appetite and expectation of extraordinary returns was still there. As 
Kevin Warsh and Stanley Druckenmiller point out in the Wall Street Journal, 
"Corporate chieftains rationally choose financial engineering--debt-financed 
share buybacks, for example--over capital investment in property, plants and 
equipment. Financial markets reward shareholder activism. Institutional 
investors extend their risk parameters to beat their benchmarks... But real 
economic growth--averaging just a bit above 2 percent for the fifth year in a 
row--remains sorely lacking."

As a result, the economy has remained in the Great Stagnation, running on 
continuing life support from the Federal Reserve. Large enterprises still 
appear to be profitable. The appearance, if not the reality, of economic 
well-being has been sufficient to make the stock market soar.

A set of causal mechanisms

Pérez's book explains that in these five relatively productive bubbles (canals, 
rail, steel, mass production, and computers), clusters of innovations have come 
together to create technological revolutions (disruptions), with astonishing 
new profit possibilities for those with eyes to see and money to invest.

This in turn gives rise to a financial frenzy, with an expectation of high 
returns and an over-investment in new profit possibilities. Controls on the 
financial sector are relaxed and a casino economy emerges. Hot money not only 
exploits the real opportunities created by the new clusters of technology but 
also sets out to "make money out of money". The financial sector takes over, 
while the real economy, with its "boring" returns, is left behind. People begin 
to think that the extraordinary returns of the over-heated "New Economy" will 
continue in perpetuity.

The winners in the casino economy get richer and richer while most miss out: 
income inequality worsens. The financial frenzy pursues wasteful chimeras; 
greed and scams are rampant. Eventually a big financial crash--or series of 
crashes--occurs and the large parts of the economy come tumbling down. But in 
the process, genuinely better ways of organizing, managing and consuming have 
been put in place as a result of investments in the new technologies and 
institutions and the changed way of managing them.

If the crash is severe enough and the political leaders are wise enough, new 
institutional arrangements stabilize the economy and support the new modus 
operandi. The real economy is back at the center of the economy, with the 
financial sector in support. When this happens, a kind of "golden age" may 
follow, where economic growth rates are moderate but steady but the benefits 
widely shared. Wide segments of the population prosper and income inequality 
diminishes.

If the crash is not severe enough to awaken society from its illusions of 
perpetual exponential returns, or society's leaders are not wise enough to put 
in place the institutional changes needed to rein in the rampaging financial 
sector, then various kinds of national decline can ensue.

The casino economy may continue, with a deterioration of the real economy, 
worsening income inequality, and persistent financial crashes; or
There may be an over-reaction to the excesses of the financial sector so that 
regulation stifles the financial sector, thus crippling the future evolution of 
the real economy; or
The political arrangements may lead to a state-run economy with an extended 
decline (e.g. Nazi Germany).
What's different this time?

Despite similarities, no crisis is exactly alike. Reconnecting the financial 
sector to the real economy is proving more difficult now than before for a 
number of reasons.

The disruptions caused by the new technology now--computers, Internet, new 
materials, and new methodologies-are larger and longer-lasting than in any of 
the the previous disruptions caused by canals, railroads, steel and the like. 
There is no sign of any slowdown.
The financial sector is now global in scale; and almost too large for any 
single government to regulate.
The philosophy of "making money out of money" is armed with an economic theory 
that has overtones of a religion: that the purpose of a firm is to maximize 
shareholder value.
The banks and big business are nurtured by a government that believes that they 
are too big to fail and too important to punish for wrongdoing.
The availability of cheap money to big firms exacerbates financial engineering.
Managers of large firms and the banks have found ways to participate in the 
casino economy and benefit from massive financial incentives to continue making 
money out of money. As Upton Sinclair wrote, "It is difficult to get a man to 
understand something, when his salary depends upon his not understanding it."
The underlying disease: maximizing shareholder value

Lepore is right to say that history can provide a useful perspective on 
business but it needs to be seen from a longer time horizon, and with a much 
wider-angle lens. Disruption isn't new, but what is new is the pervasiveness of 
it and the fact that the usual financial frenzy and the consequent disconnect 
between the financial sector and the real economy are being driven by a deadly 
economic theory-shareholder primacy.

This idea, which even Jack Welch has called "the dumbest idea in the world," 
remains pervasive in business, even though it is responsible for massive 
offshoring of manufacturing, thereby destroying major segments of the US 
economy, undermining US capacity to compete in international markets and 
killing the economic recovery.

Going forward, the choice for society is clear.

If big business and their managers, with the support of the financial sector 
and the Fed, continue to focus on making money out of money for themselves, we 
can look forward to increasingly severe crashes and overall economic decline.

If instead society decides that business should focus on the real economy in 
creating steadily expanding value for customers with real goods and services 
and reducing risk for an ever wider circle of citizens and enterprises, we 
could enjoy an era of lasting prosperity.

Society has made this choice in earlier eras. Why not today?

And read also:

The New Yorker: Battle Of The Strategy Titans

Why The World's Dumbest Idea Is Dying

Big Banks & Derivatives: Why Another Financial Crisis Is Inevitable

The science of changing pathologically asocial behavior

The five surprises of radical management

_________

Follow Steve Denning on Twitter @stevedenning


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