Politico
MSNBC suffers lowest ratings in a decade
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By _DYLAN BYERS_ (http://www.politico.com/reporters/DylanByers.html) |
2/4/15 6:18 PM EST
MSNBC registered its lowest full-day rating in nearly a decade on Tuesday,
a devastatingly low benchmark that shows just how severe the network's
decline has become.
The liberal cable news network drew an average of 55,000 viewers in the
all-important 25- to 54-year-old demo on Tuesday, its lowest full-day rating
since July 2005, according to Nielsen ratings provided by an industry
source. CNN had nearly three times as many viewers in the demo, Fox News nearly
five times as many.
That low reflects a more general decline in recent years. In January,
MSNBC's daytime ratings for January were down 20 percent in total and 37
percent
in the demo when compared to the previous year. In prime time, total
viewership was down 23 percent, while the demo dropped by 39 percent.
In October, MSNBC President Phil Griffin said the network was
"_experimenting_
(http://www.politico.com/blogs/media/2014/10/msnbcs-phil-griffin-still-experimenting-196411.html)
" with new ways to regain momentum, spawning
widespread speculation that he planned to make significant changes to the
lineup. Ronan Farrow's show, which debuted last year and has received dismal
ratings ever since, is one program that is widely _believed_
(http://www.politico.com/blogs/media/2014/10/report-ronan-farrow-show-will-be-canceled-197010.
html) to be up for removal. On Tuesday, it brought in just 11,000 viewers
in the demo.
An MSNBC spokesperson declined to comment on the Tuesday ratings
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