http://recode.net/2015/02/09/whats-driving-the-next-detroit/

What’s Driving the Next Detroit | Re/code

When was the last time you thought about Detroit?

You probably think you already know the story of the city — and that it’s over. 
From the golden age of American invention and productivity to $50 houses and 
“ruin porn,” in less than 50 years.

And you’d be right. Detroit is not what it once was. Founded in 1701, called 
the City of Champions in the 1930s (and “Detroit Rock City” by Kiss in the 
’70s), it’s a city long in decline, plagued with decay and lack of opportunity.

Some 1.9 million people lived within the city limits in 1950. Now fewer than 
700,000 people fill the same space. Detroit went bankrupt. Giant factories have 
lain stagnant for decades. Arson fires burn every night. There’s only one major 
grocery store in the entire town.

What killed Detroit? Municipal incompetence, labor conflicts, crime, race 
tension and global competition. Hubris and innovators’ dilemmas and brain drain.

But Detroit, especially downtown Detroit, is rebounding — and fast. For two 
centuries, the city’s motto has been “We hope for better things; it will arise 
from the ashes.”

Today, it might actually live up to the ideal. Near-death experiences like the 
2008 automotive crisis (GM and Chrysler went bankrupt and were bailed out, 
while Ford took a big loan and restructured) and municipal bankruptcy 
(completed in an efficient year and a half this past December) have effectively 
wiped the slate for what’s next.

Like elsewhere across America, Detroit fits into the modern narrative of young 
go-getters with new ideas migrating back to urban centers. Unlike other regions 
such as San Francisco, the usual barriers to growth and reconstruction are much 
lower.

Billions of dollars are pouring into real estate, renovation and startups — 
notably, technology startups. But for Detroit’s resurgence to be sustainable, 
today’s up-and-comers need to turn good ideas into an actual industry. For the 
first time in decades, that is not such a crazy long shot.

What better place than Detroit to stage the next wave of innovation? It’s the 
birthplace of the personal car, the assembly line, Motown and Madonna.

What better place than Detroit to stage the next wave of innovation? It lives 
at the intersection of arts and invention. It is the birthplace of the personal 
car, the assembly line, the escalator, the paved road, the urban freeway and 
the radio news broadcast. It was the epicenter of music innovation: Detroit 
blues, gospel, jazz, rock, R&B, house music and hip-hop. We’re talking Motown 
and Madonna.

Today, people mainly go to Detroit because they have business or family there. 
In my case, it was both. My father was born and raised in Detroit, and my 
family has been running a steel-cutting plant in Detroit since 1959. I visited 
Detroit over the past several months to report this Re/code special series 
about a city in transition.

In 2014, some 248 new technology companies were started in Michigan, and 
private investment in tech startups totaled $770 million, according to the 
Michigan Economic Development Commission. In 2014, for the first time ever, 
there was more venture capital activity in Detroit than Ann Arbor.

In many ways, Detroit’s present has little to do with its past. Those new urban 
workers are invading the husk of a city built on automotive jobs and the 
single-family houses they paid for.

The next Detroit is a city of startups, growing like a coral reef built on top 
of the shipwreck of the last generation.


Vjeran Pavic for Re/code Looking out on Detroit from Dan Gilbert’s 10th-floor 
office in the Compuware Building, which he finally acquired this fall. His 
holdings also include the tan building on the left, the white building in the 
center, the white building in the background and the dark building on the right.

Pied Pipers

Downtown Detroit has a lot in common with downtown Las Vegas, the site of one 
of the installments of Re/code’s Innovation Nation series, in which our 
reporters document how technology innovation is flourishing across the United 
States. In both places, change is being driven by charismatic billionaires who 
sold their companies and are pouring money into urban development and 
recruiting. Both are obsessed with company culture to a cultish degree, and 
inspire followers to rebuild their lives in new cities.

Silicon Valley veterans are likely more familiar with the story of Las Vegas’s 
Tony Hsieh, who sold online shoe store Zappos to Amazon, and then funneled $350 
million of his money to erect a sort of tech-led colony in a tired neighborhood 
off of Las Vegas’ main strip.


Rock Ventures Dan Gilbert

In Detroit, the patron is Dan Gilbert, the 53-year-old billionaire, who, after 
buying Quicken Loans back from Intuit, relocated the company to the city. 
Beyond his online loans business, the native Detroiter has spent more than $1.6 
billion fixing up his hometown. Gilbert now owns or controls more than 70 
buildings. To the rest of the country, he is more widely known for his 
investments in Cleveland, where he recruited four-time NBA MVP LeBron James to 
rejoin his Cavaliers this season.

In just five years, Gilbert has spent nearly five times more than Hsieh’s 
investment in Las Vegas. His contributions to the city of Detroit are 
remarkable. And they are easy to see: One of the first stops on the free 
walking tours he offers visitors of his downtown holdings is a conference room 
laid out around a scale model of the area. The buildings he controls are lit up 
and marked with an orange roof.

In person, Gilbert is at once full of Midwestern “aw shucks” charm and tightly 
wound. This is the man who threw an epic public tantrum over losing LeBron 
James to the Miami Heat in 2010, accusing the player of “cowardly betrayal” in 
a surreal and infamous rant, only to woo James back four years later. When 
Gilbert wants something, he gets it.

And unlike downtown Vegas — which exists on the sidelines of Sin City as an 
oasis in the desert for homesteaders and misfits — downtown Detroit has a 
different momentum and feel to it: People are returning home to reimagine and 
rebuild the once-great American city.


Vjeran Pavic for Re/code A crew digs up the sidewalk outside Dan Gilbert’s 
Chrysler House building for a high-speed Internet access project.

Construction zone

After sporadic family visits to Detroit throughout my Silicon Valley childhood 
to see my father’s side of the family, I made three trips to Detroit this fall 
to report this series.

My dad grew up in Detroit, and never came back after college. He was drawn 
toward the tech industry, and settled in Silicon Valley. Meanwhile, his brother 
stayed home and carried on the family steel business. My own ties to Detroit 
were loose. We flew across the country to visit our cousins in the suburbs 
every few years and went into the city to see the Thanksgiving Day parade. We 
knew we were supposed to feel guilty about buying cars from non-American 
automakers.

But this past year, even to a relative outsider like me, there were noticeable 
differences in the old city from month to month. The first two times I was 
there, the downtown portion of Woodward Avenue was a construction zone, the 
first segment of a new three-mile light-rail line connecting downtown and 
midtown that reincarnates a rail line torn up at the behest of the auto lobby 
in the 1950s.

Detroit fits into the modern narrative of young go-getters with new ideas 
migrating back to urban centers.

Downtown Detroit is laid out like the bottom half of a wooden boat helm, with 
the Woodward spike at the middle, extending north and bisecting the town into 
east and west sides, so I had to navigate the torn-up sidewalk, metal 
barricades and gaping construction holes many times when I was walking and 
driving between meetings with startups and techies.

When I got to town for my third visit in December, Woodward was back to normal. 
In fact, just over two months into construction, the first segment had been 
completed in time for the city’s Thanksgiving parade.

I mention this because that kind of efficiency is so unexpected for a public 
construction project. For 30 years, the publicly funded Detroit People Mover 
rail has listlessly circled downtown on a 15-minute loop, two stories above the 
ground, almost always with embarrassingly few passengers on board. But the M1 
light rail isn’t your normal public project. Nontraditional civic funding is 
overhauling Detroit, particularly at its core; the light rail is largely 
privately funded by Gilbert, other private individuals, and foundations.

During that December visit, I noticed more holes in the downtown streets — new 
ones. It was for yet another civic improvement project, this time about 
high-speed Internet access.

A new beginning

There are about 100 technology startups in Detroit, nearly all of them founded 
within the last five years. It’s modest by the standards of other areas, but 
it’s something. There’s Detroit Labs, which makes apps for companies like Chevy 
and Domino’s, and is already up to 70 employees in less than four years, with 
22 of them hired from an apprenticeship program that brings in motivated locals 
who don’t have programming experience.


Vjeran Pavic for Re/code At work in Dan Gilbert’s tech startup hub, the Madison 
Building

And there’s LevelEleven, which helps companies that use Salesforce motivate 
their teams and track their performance, and has hundreds of customers as well 
as investment from Salesforce.

Then there’s Locqus, which brings Uber-like tracking and billing to companies 
in blue-collar service industries.

Locqus founder Sandy Kronenberg started his last company in the burbs, and sold 
it for $34 million. This time around, he’s on Woodward Avenue in downtown 
Detroit. “If you take me out, the average age of Locqus employees is 22,” he 
says.

Outside of the city are some startups that are further along — in part because 
they are older, and the downtown Detroit resurgence is so new — in Royal Oak, 
Crowdrise (the fundraising platform used by Red Cross, Ironman and many 
others), and in Ann Arbor, Accio Energy (a non-turbine wind energy company that 
says it can cut off-shore wind farm costs in half), Sakti3 (maker of 
solid-state batteries that could enable the tantalizing premise of cheaper 
electric cars with longer ranges) and Duo Security (provides two-factor 
authentication to Facebook, Etsy, Random House and some 5,000 other companies).

As the Detroit startup scene grows, the ideas are getting more diverse — and 
not all of them are funded by the Gilbert empire. Some recent additions are 
SkySpecs (assisted flying for drone pilots), Sentnl (fingerprint unlocking for 
guns) and Tome (a sensor system for desks that tracks and rewards workers for 
standing).

Detroit vs. Everybody

Though Detroit is hardly out of the woods — it still has the largest homicide 
rate among big American cities — the good news seems to be piling on, for once.

In the three months starting in September, while I was reporting this story, 
Detroit had its city art collection dramatically saved by foundations like Ford 
and Kresge built on glory-days wealth, emerged from bankruptcy, won a $50 
million federal grant to fight blight, opened a $148 million lightweight 
manufacturing institute, and attracted the pioneering Galapagos Art Space to 
relocate from Brooklyn. In January, Barack Obama came to town to speak at a 
Ford plant and offer words of encouragement. “America’s rooting for Detroit,” 
the president said. “We want the Motor City strong.”


trendytron.com

In many ways, Detroit is well prepared for a comeback. The state is already 
stocked with employable tech workers. Southeast Michigan awards about 10,000 
STEM degrees per year, which is more than Silicon Valley, according to national 
education data analyzed by Anderson Economic Group. And some 14.4 percent of 
Metro Detroit jobs are already in technology, well above the national average.

Plus, it’s cheap to do business in Detroit. The average leasing rate is $20 per 
square foot, versus $60 in San Francisco, according to real estate watchers. 
The average software engineer in Detroit makes $69,294 per year, versus 
$103,367 in San Francisco, according to Glassdoor. But that money goes a lot 
further. The average two-bedroom apartment in Detroit rents for $600 per month, 
versus $4,400 in San Francisco, according to Apartment List.

There’s also a surprising amount of state funding for technology, with a 
Michigan economic development arm dedicating $25 million annually to technology 
accelerators, incubators, venture funding and grants.

These forces have helped the region foster a vibrant investment environment. In 
2013, there were 33 venture capital firms headquartered or with an office in 
Michigan, up 50 percent from 2008, with $1.6 billion under management, up 45 
percent.

Silicon Valley has taken notice. TechCrunch founder Michael Arrington announced 
that he will hold a Detroit startup conference in May. The elite Y Combinator 
startup program recently admitted Detroit startup Cribspot, a search engine for 
college housing. Elon Musk in January showed up at the Automotive News World 
Congress to voice support for other automakers building electric vehicles. He 
said he’d maybe think about setting up a factory in Michigan — but first 
perhaps the state could pull back its protective ban on selling Tesla cars.

“Detroit was born in two generations, died in three, and it’s going to take a 
generation or two to come back.” — Tony Fadell

A generation ago, entrepreneurial people left Detroit and the surrounding areas 
for more supportive environments — namely, Silicon Valley, with a dash of 
Seattle. Twitter CEO Dick Costolo, Nest CEO and Google executive Tony Fadell, 
former Microsoft CEO Steve Ballmer, Sun co-founders Scott McNealy and Bill Joy, 
and Google CEO Larry Page are all natives.

“When you went back [to Detroit] as recently as three years ago or so, you 
didn’t hear or see any of this. You heard all the negative stuff instead,” says 
Costolo.

Costolo grew up in Troy, Michigan, in an automotive family. His dad worked at 
Pontiac; his uncle worked at Ford, his other uncle ran a dealership. He returns 
to Detroit often. Twitter now has a sales office in one of Gilbert’s buildings 
in downtown Detroit.

“It’s awesome to see the city really starting to come back,” Costolo says. “I 
would definitely place a bet on it being a vibrant entrepreneurial community in 
pretty short order.”

“In my generation, Detroit was really about large corporations and not starting 
businesses,” says Fadell, whose grandfather worked at a Jeep plant and taught 
him how to work with tools, and whose grandmother was lead chef for legendary 
auto exec Lee Iacocca.

But after all the recent hardship, the balance is tilting back toward bottom-up 
innovation, Fadell says. “There’s a spirit borne out of near-death experience 
and make-it-happen Midwest culture.”

His take: “Detroit was born in two generations, died in three, and it’s going 
to take a generation or two to come back.”


Liz Gannes Visitors to Henry Ford’s Greenfield Village can pay $2 to go for a 
ride in a historic Model T.

Don’t forget the Motor City

Long before there was Silicon Valley, there was Detroit. At the beginning of 
the last century, Detroit was a town of entrepreneurs — Henry Ford, the Dodge 
brothers, Henry M. Leland of Cadillac and Lincoln — all the names that adorn 
the hoods and trunk lids of American automobiles.

Detroit was a hotbed of invention. In 1903, David Dunbar Buick created the 
overhead valve engine, which was more compact and lighter than the side-valve 
engines it replaced, and is still in use today. Charles Kettering, holder of 
186 patents, invented the electric starter to replace hand cranks, used in 
Cadillacs starting in 1911 and by everyone else soon after.

By the 1910s, consolidation swept the industry. More than 20 of the startups, 
including both Kettering’s and Buick’s, were bought by General Motors. Then 
Chrysler bought Dodge in 1928. Before the Great Depression hit, the Big Three — 
the auto titans Ford, GM and Chrysler — controlled three quarters of the 
market. By the mid-1930s, they owned 90 percent. The advent of automation in 
the 1950s drove off the remaining independent carmakers who couldn’t afford the 
upgrades.

World War II defense production brought hundreds of thousands of people to the 
city, many from the American South, seeking work in auto company plants and 
earned Detroit the title “arsenal of democracy.” But then, Detroit lost 40 
percent of its manufacturing jobs between 1947 and 1963, disproportionately 
affecting black workers as part of racial discrimination that would shape the 
city for decades to come.

The Big Three took hit after hit. Neither large-scale corporate management nor 
their nemeses at the unions were forces of technological innovation. Alongside 
the energy crisis in the ’70s, Toyota and Honda took a slice of the market with 
fuel-efficient cars and widened it with better quality product.

But the near-death experiences never stuck. Even after the bailout and 
bankruptcy in 2009, GM today still vies for the title of world’s largest 
automaker with Toyota and Volkswagen — one it had previously held continuously 
for 70 years.

Like Silicon Valley today, Detroit at its peak saw itself as the cradle of 
American ingenuity. Its resurgence, however, doesn’t come primarily from cars.

Like Silicon Valley today, Detroit at its peak saw itself as the cradle of 
American ingenuity. In the 1920s, before the markets crashed, Henry Ford even 
built a monument to American innovation in Dearborn, just outside Detroit: The 
Henry Ford Museum. He rounded up the bricks from Thomas Edison’s original New 
Jersey laboratory, the frame and equipment from the Wright brothers’ bike shop 
from Ohio, Luther Burbank’s California garden office.

Today, the original birthplaces of invention are all clustered together on 
streets stained by the historic Model Ts that you can ride for $2, next to 
candy shops and a farm run like it was still the 1880s.

Ford built a museum to preserve his legacy. But his enduring mark on Detroit 
was built into the structure of the city: 140 square miles of single-family 
homes erected for and owned by the working class — many of them now burned out, 
abandoned and torn down — and the massive highways that make the city extremely 
friendly to cars and not much else.

One of the icons of the Detroit skyline is the epic ruin of the Michigan 
Central Station, jutting 230 feet into the sky a mile and a half from the 
center of the city. Trains haven’t stopped there in 30 years. But as local 
gonzo journalist Charlie LeDuff points out, the station was doomed much 
earlier, by a momentous wage increase that gave employees the ability to afford 
the cars they were making.

“Three weeks after it opened in 1913, Henry Ford announced the $5 workday, 
causing the ascension of Detroit and the inevitable bust of the train in 
America,” LeDuff writes in “Detroit: An American Autopsy.”

Today, the Big Three are still the largest employers in the region, supported 
by a network of suppliers, creative agencies and other parts of the car food 
chain. The economy of Southeastern Michigan remains automotive, through and 
through.

Detroit’s resurgence, however, doesn’t come primarily from cars.

Led by Gilbert, wealthy developers are buying up old buildings, restoring them 
and reopening them. And technology startups, many of them funded by Gilbert’s 
venture capital arm, are quickly hiring and filling those long-abandoned spaces.


Flickr/Rick Snyder Michigan governor Rick Snyder at a hackathon

“A 100-year cycle”

Rick Snyder is well-qualified to talk about innovation in Michigan. The 
governor of Michigan was the president of Gateway Computers. He also started 
one of the first venture capital funds in the state. His Twitter handle is 
@onetoughnerd.

“We’ve gone full-cycle — it’s been a 100-year cycle,” says Snyder, who has a 
thick mop of white hair and a bit of a Kermit voice. He’s in town to meet with 
Detroit Mayor Mike Duggan as the city successfully closes out its bankruptcy 
chapter, and we’re talking in a conference room at Detroit’s NBC affiliate.

“The precursor to Silicon Valley was Detroit,” Snyder says. “As a relative 
percentage of the economy, we were more successful here than the Valley ever 
was. But that’s how we ended up where we were at, because we were too 
successful.” Snyder laughs a wheezy laugh.

“The modern corporation was born here in Michigan,” Snyder says. “And then it 
grew to be so large and successful, it sort of killed off the entrepreneurial 
spirit. People spent so much time fighting and blaming one another, and we went 
to the bottom.”

Now, the only way to go is up. “We’re reinventing Michigan,” Snyder says. (It 
rolls off the tongue so smoothly because it was his campaign slogan.) “We’re 
seeing that entrepreneurial spirit reemerge.”

While rural fields can be pretty easily transformed into office parks and strip 
malls, it’s a bit more complicated to rejigger an existing city. Except, 
perhaps, in a place like Detroit.

Detroit is turning into a case study for the broader urban renaissance movement.

In a May 2014 report on what it calls Innovation Districts, the Brookings 
Institute predicted the spark of the American economy will move from the 
corporate campus — best exemplified by Silicon Valley — to dense urban centers.

But while rural fields can be pretty easily transformed into office parks and 
strip malls, it’s a bit more complicated to rejigger an existing city.

Except, perhaps, in a place like Detroit.

In its report, Brookings highlighted downtown and midtown Detroit as one of its 
promising clusters. It said the best way to revive Detroit would be at its core.

Brookings cited research that the prototypical suburban demographic of a 
married couple with school-age kids has shrunk to under 20 percent of the 
American population. At the same time, college-educated young adults are 
flocking to metropolitan centers, where their work and play and home lives 
intersect. That’s Detroit in a nutshell.

In Detroit, the migration is still in its early stages, with a small base of 
young educated urbanites totaling only around 10,000 people in the most recent, 
two-year-old census data.

But the influx of people who both work and live in the renewed Detroit has not 
been well-received by everyone. And the juxtapositions between newly remodeled 
and inhabited buildings and decaying ones are as stark as the edge of a movie 
set.

It’s all very incongruous. Techie urban Detroit has little to do with the 
emergent middle class that the car industry created a century ago. The “beta 
version” of the startup economy has little in common with the reliability and 
safety and massive operations required by the auto economy. Demographically, 
Detroit’s population is 83 percent black. Tech workers, here and many other 
places, tend to be white guys.

There are efforts to spread the tech opportunities around. Last year, the IT 
services company UST Global launched an 18-week coding class for minority women 
in Detroit to help prepare them for IT jobs that companies might otherwise send 
offshore. Some 1,000 women came to a recruiting event, and 70 were accepted.

The “onshoring” program showed promise. Step IT Up Detroit graduated 58 
students in October. But it is still struggling to place many of them in jobs 
in Detroit, says Step IT Up director Myra Ford-Jenkins.

In the meantime, UST Global is footing the bill for its “bench” of graduates, 
paying them a $31,000 salary and benefits, and rethinking its approach for the 
next year.

“Candidly, we have realized that we cannot indefinitely continue to train these 
women in the hopes that Corporate America will step forward,” Ford-Jenkins says.


Vjeran Pavic for Re/code Workers at Ford’s Dearborn truck plant get new 
processes up to speed after a billion-dollar retooling to make aluminum-body 
trucks.

No car startups in CarVille

In June 2014, Silicon Valley venture capitalist Marc Andreessen wrote an op-ed 
with the headline, “Turn Detroit into Drone Valley.”

His point: Instead of becoming yet another Silicon Valley wannabe, 
up-and-coming regions should narrow their focus to a particular new domain, 
then remove local regulatory hurdles around it, and ultimately benefit from 
proximity to other people working on similar ideas.

“People here were offended by that,” says Jake Cohen, a partner at Detroit 
Venture Partners. “I wasn’t offended, but it was kind of like, ‘Detroit’s 
screwed, you guys should do something different, why not be the drone capital 
of the world.’”

The truth is, for the last century, Detroit has been defined by the automotive 
industry. It’s the Motor City. So it stands to reason that the city is 
well-positioned for working on what’s next in cars and transportation: 
Autonomous vehicles, connected apps, cyber security. Sure, drones, too. 
Meanwhile, just about every app maker in the world is trying to figure out how 
to get on new platforms. You’d think carmakers would be good partners.

Even as startups are cropping up as the new hotness in Detroit, the new 
technology scene is distinctly disconnected from the region’s signature 
strength.

It’s not just tech that’s coming to cars, it’s cars that are coming to tech. 
For the past few years, large swaths of the technology industry’s annual 
gathering, International CES in Las Vegas, have been taken over by automotive 
companies and concept cars. This year at CES, carmakers took up more exhibitor 
space than ever, both Ford and Mercedes-Benz keynoted, and Mercedes’ 
bull-terrier-shaped autonomous concept car was one of the most memorable 
gadgets of the week. “CES is now a glorified auto show,” says Chris Thomas, 
partner at the transportation-focused venture capital firm Fontinalis Partners.

But even as startups are cropping up as the new hotness in Detroit, the new 
technology scene is distinctly disconnected from the region’s signature 
strength. Strangely, in the land of the car there are no car startups.

There is no one answer for why. The sting of the auto bailout and the 
industry’s long history of job losses have deterred new young professionals 
from the sector. Then, there’s the simple fact that the leaders of the startup 
scene don’t come from automotive. Most of all, there is a hope for Detroit to 
become more than a single-industry town.


James Duncan Davidson / TED Bill Ford speaks at the TED Conference in 2011 on 
the somewhat counterintuitive topic — for Henry Ford’s great-grandson — of how 
selling more cars is not going to help the problem of global gridlock.

The future of mobility

Bill Ford, the executive chairman and former CEO of Ford, took the stage at the 
TED Conference in 2011, and gave a speech that did not make waves at the time, 
but was surprisingly prescient in retrospect. As if he was channeling Uber’s 
Travis Kalanick, the great-grandson of Henry Ford discussed how the future of 
transportation is really about the beginning of the end of traditional car 
ownership.

“When you factor in population growth, it’s clear that the mobility model that 
we have today simply will not work tomorrow,” Ford said. “Frankly, four billion 
clean cars on the road are still four billion cars, and a traffic jam with no 
emissions is still a traffic jam.”

The solution for global gridlock, said Ford, is a new notion of mobility — one 
that incorporates public transit, shared car services and communication between 
cars.

What his great-grandfather stood for was not cars, Ford explained to the 
audience of muckety-mucks, but the freedom to move that cars once stood for, 
and decreasingly do now.

Recalling the speech now, it can be viewed as almost an acknowledgement by 
Motor City that it had lost the plot line. The car industry watched Asian 
carmakers thrive since the 1970s energy crisis. It was oblivious to the forces 
that would make services like the monstrously successful car-hailing service 
Uber ($40 billion valuation) an alternative to car ownership. It missed out on 
working with its own customers to collectively fight traffic, like Waze ($1 
billion acquisition). And it has basically ignored Tesla ($26 billion market 
cap), even as the upstart electric carmaker racks up car of the year awards.

“It is not a crusty Detroit/shiny Silicon Valley. Anyone who thinks that is 
crazy.” — Chris Urmson, Google’s director of self-driving cars

And perhaps even the stable but slow-moving automotive industry, with its 
seven-year car development cycles, is ready to step up its tech game.

For all the attention Google gets for its goofy-looking autonomous car 
prototype with no steering wheel or brakes, Google tapped Roush Enterprises, 
based just outside of Detroit, to assemble the vehicles. “To say Silicon Valley 
is the only place where innovation happens is wrong,” Chris Urmson, Google’s 
director of self-driving cars, told the Detroit Free Press. “It is not a crusty 
Detroit/shiny Silicon Valley. Anyone who thinks that is crazy.”

Two years prior to his TED Talk, Ford had set up a venture capital firm in 
Detroit called Fontinalis Partners that operates independently from Ford Motor 
Company. Fontinalis Partners has $100 million under management and has made 
20-some investments in parking, bike-sharing and family location-sharing 
startups. Not a single one is based in Detroit.

Venture capitalists weren’t very interested in funding car-related startups — 
until recently.

Venture capitalists weren’t very interested in funding car-related startups, 
until recently. It’s partly because of the miserable financial failings of 
clean tech, including some car companies like A123 and Fisker. Another big 
factor is that venture capitalists want to see opportunities to sell the 
startups they’ve invested it. And car companies are not big acquirers.

There are a few exceptions. Daimler bought myTaxi and RideScout last year. Ford 
has only bought one software company, ever. It was in 2013. And it was a 
Detroit startup, believe it or not.

This was Livio, founded by Jake Sigal. It started as a digital radio device 
company, and morphed into software that helped apps connect to cars. Ford paid 
less than $10 million for the startup, open-sourced the software, and Sigal and 
his co-founder left. They now have a new company called Tome, also in the 
Detroit area, but it has nothing to do with cars. It makes connected desks to 
help office workers be more healthy.

According to Ford’s Bill Coughlin, who led the deal, the acquisition was more 
of a one-time thing than a strategy.

But venture capital is starting to flow into cars and mobility. The investment 
lust over Uber has helped rekindle the attraction to transportation. In San 
Francisco, where I live, the latest venture-backed crops are valet-parking 
startups and public-bus alternatives that can be hailed with an app (the city 
has approximately four of each). Venture capitalists are now seeking more 
places to make bets. A new fund called AutoTech Ventures, based in Palo Alto, 
Calif., just raised $100 million from strategic partners to invest exclusively 
in transportation.

The attraction has even spread to Motor City. In a move that the Detroit 
technology community was stage-whispering about this fall, the TechStars 
startup incubator plans to open a local chapter with partners Ford, Fontinalis 
and Detroit Venture Partners, as well as automotive supplier Magna 
International, Verizon Telematics and Renaissance Venture Capital.

Though TechStars already has programs in a dozen cities, this is seen as a 
major validation for Detroit. And, fittingly, the TechStars companies will 
explicitly work on projects in the space of mobility, as defined by Bill Ford’s 
TED Talk. In June, 10 companies will receive $120,000 in funding and a 
three-month mentorship program. And the whole thing will take place in downtown 
Detroit.

The goal is to uncover something about mobility and transportation that 
consumers don’t know they want yet. There’s a Henry Ford quote that has been 
cited by Steve Jobs and many others, and still resonates after all these years:

“If I had asked people what they wanted, they would have said faster horses.”



Sent from my iPhone

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