Ernie:
Some observations about language would seem to be in order.
Words  -word choice, how words are used, double meanings, word  play-
are not incidental to communication, they are part of the substance
of communication.  If you don't study words  -language-  it  isn't possible
to communicate effectively.
 
This is true across the board, for advertisers, writers, teachers,  
preachers,
politicians, journalists, copy editors, the whole schmeer. Which is why 
so many scientists are such horrible writers. How many science  journals
can you say are well written?  Damned few. Scientific  American
is one of the few in this category.  Otherwise geology journals,
physics journals, even psychoanalytic journals, flunk every test
for good writing.
 
 
Who are your heroes?  "Write like they lived" is the best  advice I can 
offer.
On my short list are Patton, Admiral Bull Halsey, TR, JFK, Polk, Martin  
Luther, 
Henri Saint-Simon, Rommel, Augustus Caesar, Asoka, and so forth. 
 
Military in almost all of these cases, including Saint-Simon, who was a  
captain 
of French artillery at the battle of Yorktown. In each  case the  animating 
thinking 
was, including Luther, who took an interest in the  military: There is a 
war to fight, 
we need to win the war, what are the best ways to defeat the enemy and  
prevail ?  
Of course, in Asoka's case he was also greatly concerned about the effects  
of war,
even when winning, hence his conversion to Buddhism and dedication to "the  
good"
after his greatest military victory.
 
Still, like Saint-Simon or Teddy Roosevelt, my understanding is that we  are
best served by winning wars of ideas rather than -while it sometimes
is necessary-  actual military combat. Regardless, military  metaphor
is very useful. Which, not at all incidentally,  is also the case in  
politics
and marketing, viz, you win when you launch an effective campaign.
When you fight for votes or market share. When  you have a  strong
spearhead, when you know how to conduct "trench warfare,"
when you mobilize your "foot soldiers," and all the rest.
 
Still, to be a good writer you need different kinds of models,  too,
and hence other heroes to me are people like Aquinas,   Dostoevsky,
Madison,  Walter Kaufmann, Nora Ephron,  Louis L'Amor, Freud,  etc.  
This doesn't mean I agree with everything they said, but to speak of 
effective writing and depth of ideas. And ability to make words sing  
-or, as in the case of Aquinas, to intone Gregorian chants and te  deums.
 
Mark Twain has always been crucial to me. Not that, these days,
his style has all that much appeal to me any more, but especially
as an impression that hit me as a young man and that has always
remained fresh as a sort of "writer's conscience" ever since.
 
Its the whole package with Twain, but especially constant search 
for new perspectives, keen sense of observation of the real world,
real care in crafting use of words and in always selecting the
best words to get the job done. It all sounds like impromptu stuff,
as if it flowed from his lips while speaking, but, of course, he
labored incessantly to get it all to "sound right."
 
There is also a sense of puckishness in Twain that I very much like.
You never know when he is going to throw you a curve ball.
To mix metaphors, you have to always be on your toes when
you read Twain, or always be on the lookout for unusual
twists of logic. The logic may be literally wrong but the
way he did things you always got the point and it stuck.
 
With Twain there also is controversy, lots of controversy.
The question is: Do you thrive on controversy or seek  to
avoid it like the plague? It isn't an iron clad rule, but it  certainly
is a respectable generalization that the best writing is  controversial.
Not for the sake of controversy but because of the principle
that "what everyone knows" is usually false.
 
Sure, there are limits to how much controversy is good, but the point
is that if there isn't any, then you probably aren't saying  anything
worth hearing  -or reading.
 
 
One vital lesson I learned from Toffler was to make damned sure
you get the title right. A title sells a book, it is worth more
than all the other words, combined.
 
My approach has been, as much as this is possible  -there are  decided
limits, of course-  give each  word in the text as much  attention
as the words of a title. Make the whole thing memorable.
But Nietzsche also teaches this lesson. As does Shakespeare.
 
You've got to be deadly serious about writing. It simply cannot be
part time and expect success. It has to be lifelong, based on  dedication,
and even then there is no guarantee, but this is a necessary  condition.
 
Writing has to be felt  -it is anything but a form of  mathematics
or accounting. Writing can make really good use of  the scientific  approach
but it is visceral or it is bad writing. The question is:  Do you want to
write a phone book or a book that excites everyone who reads it?
 
Excites. Or inspires. 
 
For me there has to be new information or it isn't worth  the  effort.
Good writing should educate. And it should communicate truths
that matter to people. But it has to be "written in blood,"  it has  to
provoke thought and provoke action. In a decent way.
Rabble-rousing is unattractive in politics and equally
unappealing in writing.
 
There are also cues to good writing in the best music. 
I sometimes listen to music for ideas for how to write text.
With Wagner, for instance, there is effective use of motifs,
for Sibelius there is use of surprise as integral to  composition,
and for Bach there is interweaving of related themes  that
make relationships of ideas to each other important.
Sometimes you can borrow ideas from other forms
of music to help in your writing but nothing equals classical
for the purpose. And, after all, classical is composed,
it is written out, it is a form of writing.
 
I'd recommend to anyone who is serious about writing this simple  advice:
Take at least one college course on writing, it will make a major  
difference
in your life.
 
Maybe this will be useful to you
Billy
 
 
 
 
 
 
 

-- 
-- 
Centroids: The Center of the Radical Centrist Community 
<[email protected]>
Google Group: http://groups.google.com/group/RadicalCentrism
Radical Centrism website and blog: http://RadicalCentrism.org

--- 
You received this message because you are subscribed to the Google Groups 
"Centroids: The Center of the Radical Centrist Community" group.
To unsubscribe from this group and stop receiving emails from it, send an email 
to [email protected].
For more options, visit https://groups.google.com/d/optout.
  • [RC] Wo... BILROJ via Centroids: The Center of the Radical Centrist Community

Reply via email to