AAAS
Science
 
 
Feature: Why big societies need big  gods


 
 
By  
_Lizzie Wade_ (http://news.sciencemag.org/author/lizzie-wade)  
27  August 2015 

 
 
An ancient Egyptian spent her whole life preparing for the moment when her  
heart would be weighed. After death, she was escorted before a divine 
scale. In  one pan rested an ostrich feather belonging to Maat, the goddess of 
social  order. The other pan held her heart. The deceased had been buried with 
a list of  her virtues: “I have not uttered lies.” “I have not slain men 
and women.” “I  have not stopped the flow of water [of the Nile.]” Any sins 
would weigh down her  heart. When the scale settled, her fate would be 
clear: If her heart weighed no  more than Maat’s feather, she was escorted to 
paradise. If her heart was too  heavy, the crocodile demon Amemet reared up and 
devoured it, obliterating her  soul. 
Although much of Egyptian cosmology is alien today, some is strikingly  
familiar: The gods of today’s major religions are also moralizing gods, who  
encourage virtue and punish selfish and cruel people after death. But for most 
 of human history, moralizing gods have been the exception. If today’s  
hunter-gatherers are any guide, for thousands of years our ancestors conceived  
of deities as utterly indifferent to the human realm, and to whether we 
behaved  well or badly. 
To crack the mystery of why and how people around the world came to believe 
 in moralizing gods, researchers are using a novel tool in religious 
studies: the  scientific method. By combining laboratory experiments, 
cross-cultural  fieldwork, and analysis of the historical record, an 
interdisciplinary 
team has  put forward a hypothesis that has the small community of 
researchers who study  the evolution of religion abuzz. A culture like ancient 
Egypt 
didn’t just  stumble on the idea of moralizing gods, says psychologist Ara 
Norenzayan of the  University of British Columbia (UBC), Vancouver, in Canada, 
who synthesized the  new idea in his 2013 book Big Gods: How Religion 
Transformed Cooperation and  Conflict. Instead, belief in those judgmental 
deities, or “big gods,” was  key to the cooperation needed to build and sustain 
Egyptians’ large, complex  society.


 
 
In this view, without supernatural enforcement of cooperative, “moral”  
behavior, ancient Egypt—as well as nearly every other large-scale society in  
history—wouldn’t have been able to get off the ground. All-knowing big gods 
are  “crazily effective” at enforcing social norms, says Norenzayan’s 
collaborator  Edward Slingerland, a historian at UBC Vancouver. “Not only can 
they see you  everywhere you are, but they can actually look inside your mind.”
 And once big  gods and big societies existed, the moralizing gods helped 
religions as  dissimilar as Islam and Mormonism spread by making groups of 
the faithful more  cooperative, and therefore more successful. 
It’s a sweeping theory, grander in scale than much of the scholarship by  
religious studies experts, who usually examine one tradition at a time. “They’
ve  done a great service by bringing together a lot of important findings 
in the  field,” says Richard Sosis, a human behavioral ecologist at the 
University of  Connecticut, Storrs. Now, they’re embarking on new experiments 
and 
analysis to  test it—a challenging task given the scope of the theory. “It’
s easy to say”  that moralizing religions spread through cultural 
evolution, says Dominic  Johnson, an evolutionary biologist at the University 
of 
Oxford in the United  Kingdom who studies religion and cooperation. “But it’s 
quite hard to  demonstrate.” 
WHEN NORENZAYAN was growing up in Lebanon in the 1970s and  1980s, “it was 
very hard to miss religion,” he remembers. Faith was the defining  fact of 
people’s lives, and it fueled the sectarian war that consumed the  country. 
After moving to the United States for a Ph.D., Norenzayan became  fascinated 
with scientific efforts to explain belief, many of them rooted in  cognitive 
sciences. A series of studies had shown that both children and adults  
eagerly ascribe humanlike intentions and actions to inanimate objects like 
rocks 
 and the sun. For example, British and American children repeatedly told  
scientists that rocks are sharp so animals won’t sit on them, rather than  
because they are made up of smaller pieces of material (Science, 6  November 
2009, p. 784). Such studies contributed to a growing scientific  consensus 
that belief in the supernatural is an evolutionary byproduct of the  quirks of 
the human brain, piggybacking on abilities that evolved for different  
purposes. 
But Norenzayan was not satisfied. The byproduct model doesn’t explain the  
particular nature of religions in complex societies—the presence of 
moralizing  gods who prescribe human behavior. Nor does it explain why a 
handful of 
those  faiths have proved so successful.
 
 
In an effort to answer these questions, Norenzayan began making forays into 
 the psychology of religion. In one study, published in 2007 in 
Psychological  Science, he and a colleague gave $10 to participants, who could 
then 
decide  how much to give to a stranger and how much to keep for themselves. 
When primed  with religious words, participants gave away an average of $4.22, 
whereas a  control group gave away only $1.84. 
A few years later, human evolutionary biologist Joseph Henrich (then at UBC 
 Vancouver, now at Harvard University) and his colleagues asked people in 
15  societies, ranging from tribal farmers in Papua New Guinea to wageworkers 
in  Missouri, to play a similar economic game. The researchers found that 
across  these cultures, people who participated in a moralizing world 
religion,  particularly Christianity and Islam, gave as much as 10% more to 
strangers than  did unbelievers or practitioners of animism. Their results were 
published in  Science in 2010. 
Norenzayan thinks this connection between moralizing deities and “prosocial”
  behavior—curbing self-interest for the good of others—could help explain 
how  religion evolved. In small-scale societies, prosocial behavior does 
not depend  on religion. The Hadza, a group of African hunter-gatherers, do 
not believe in  an afterlife, for example, and their gods of the sun and moon 
are indifferent to  the paltry actions of people. Yet the Hadza are very 
cooperative when it comes  to hunting and daily life. They don’t need a 
supernatural force to encourage  this, because everyone knows everyone else in 
their small bands. If you steal or  lie, everyone will find out—and they might 
not want to cooperate with you  anymore, Norenzayan says. The danger of a 
damaged reputation keeps people living  up to the community’s standards. 
As societies grow larger, such intensive social monitoring becomes  
impossible. So there’s nothing stopping you from taking advantage of the work  
and 
goodwill of others and giving nothing in return. Reneging on a payment or  
shirking a shared responsibility have no consequences if you’ll never see the 
 injured party again and state institutions like police forces haven’t been 
 invented yet. But if everyone did that, nascent large-scale societies 
would  collapse. Economists call this paradox the free rider problem. How did 
the  earliest large-scale societies overcome it? 
In some societies, belief in a watchful, punishing god or gods could have  
been the key, Norenzayan believes. As he wrote in Big Gods, “Watched  people 
are nice people.” Belief in karma—which Norenzayan calls “supernatural  
punishment in action”—could have had a similar psychological effect in the  
absence of actual gods, a proposition his colleagues are investigating in  
Asia. 
History and archaeology offer hints that religion really did shape the  
earliest complex societies. Conventional wisdom says that the key to settling  
down in big groups was agriculture. But “agriculture itself is a wildly  
improbable cooperative activity,” notes Slingerland, who studies ancient China. 
 “Especially in places where you can’t get agriculture off the ground 
without  large-scale irrigation or water control projects, the cooperation 
problem has to  get solved before you can even get the agriculture ramped up.” 
That’s where  religion came in, he and Norenzayan think.
 
 
A case in point, they say, is Göbekli Tepe, an archaeological site in  
southeastern Turkey. Huge stone obelisks carved with evocative half-human,  
half-animal figures dot the 11,500-year-old site, which the late Klaus Schmidt  
of the German Archaeological Institute, who excavated there, called “the 
first  manmade holy place” (Science, 18 January 2008, p. _278_ 
(http://www.sciencemag.org/content/319/5861/278.summary) ). Moving  and 
decorating the great 
obelisks must have required a huge community effort.  But signs of 
agriculture don’t appear nearby until 500 years later, meaning that  the 
builders of 
Göbekli Tepe were likely hunter-gatherers who had come together  to 
practice shared religious beliefs, Slingerland says. As Schmidt has said,  
“First 
came the temple, then the city.” 
The big gods hypothesis also helps explain why a handful of religions 
spread  widely: They offer new adherents expanded opportunities for economic 
and 
social  cooperation. The Orma herders of East Africa, for example, 
maintained their  animist beliefs for centuries while living in close contact 
with 
Muslim friends  and business partners. Then, in the latter half of the 19th 
century, war ruined  the Orma’s local institutions and weakened their control 
of the regional ivory  and livestock trades. Within a few decades, the 
entire Orma society had  converted to Islam. And once they did, they were 
inducted into a worldwide  network of long-distance traders, bound together by 
the 
trust that a shared  faith in a moralizing god provides. 
The Orma had to do more than profess their newfound faith. They had to show 
 they meant it by giving up pork, eschewing alcohol, reforming their rules 
about  polygamy, and praying five times a day. These “costly displays of 
faith” are  “markers that you’re a true believer in Islam” and therefore are 
likely to keep  your word, especially to your fellow Muslims, Henrich 
explains. Whether they  take the form of generous donations to the church or 
painful body modifications  like circumcision or scarification, these displays 
prove to others that you are  truly committed to your religion and thus can 
function as a shorthand for  trustworthiness. 
After their conversion, the Orma “missed their days of drunken bashes,” an 
 aspect of many earlier local rituals, says economic anthropologist Jean  
Ensminger of the California Institute of Technology in Pasadena, who spent  
several years with them doing fieldwork. But a religion that opened up access 
to  economic and social networks all over the world, while ensuring 
everyone in that  network adhered to the same standards of behavior, was “a 
pretty 
good package,”  she says. 
Islam’s spread to the Orma is an example of a broader pattern, Norenzayan  
says. Groups with “moralizing, interventionist deities or spirits … expand  
because all things being equal, they do better than the noncooperative 
groups,”  he says. “And then the beliefs expand” alongside them. “Take this 
idea to its  extreme and we get world religions,” he says, such as Islam, 
Christianity,  Buddhism, and Hinduism. 
Many scientists are impressed by the careful combination of laboratory  
experiments and suggestive evidence from the ethnographic and historical 
records  that Norenzayan and his team have marshaled. But others question 
whether  
moralizing high gods require a special explanation beyond the cognitive  
byproduct model. “In the same way you don’t need any adaptation for people to 
 believe in supernatural agents, you don’t need any adaptation to explain 
why  people believe in moralizing religion,” says Nicolas Baumard, a 
psychologist who  studies the evolution of religion at the École Normale  
Supérieure 
in Paris. All you need, he argues, is a sufficiently affluent society  in 
which people can afford to prioritize long-term goals (like the afterlife)  
over short-term needs. Studying Eurasian societies between 500 B.C.E. and 300 
 B.C.E., _Baumard  recently found that moralizing religions were much more 
likely to emerge in  societies where people had access to more than 20,000 
kilocalories in total  energy resources each day_ 
(http://news.sciencemag.org/biology/2014/12/wealth-may-have-driven-rise-today-s-religions)
 , from food, 
fuel, and draft animals, for  example. 
TO PROVE THAT MORALIZING religion is an adaptive tool to  increase 
cooperation, the big gods team needs to confirm that belief in  prosocial 
deities act
ually causes followers to be nicer to each other. To that  end, Norenzayan 
and Henrich have expanded their experimental work on religion  and 
generosity to societies around the world. They hope to show that the more  
omniscient 
and punitive the gods that people worship, the more money they are  willing 
to give to strangers in their own religious community. The researchers  
expect to publish the first results this fall. 
They are also seeking more evidence for the claim that moralizing religion  
lays the foundation for large-scale societies. Slingerland is appealing to 
his  historian colleagues to contribute to a new database that will assemble 
 quantitative data about social complexity and religion (see sidebar, p. 
922).  “If we find there’s a systematic pattern where most societies in the 
world  scaled up without religion, I would worry,” Norenzayan says. “I would 
say that’s  a falsification of the hypothesis.” 
Other scientists say some historical evidence already challenges it. This  
spring, a study in the Proceedings of the Royal Society B reported that  
_out  of 96 traditional Austronesian societies spread throughout the Pacific, 
six had  moralizing high gods_ 
(http://news.sciencemag.org/asiapacific/2015/03/foster-complex-societies-tell-people-god-watching)
 —and they emerged after 
the societies became politically  complex, not before, apparently 
contradicting the big gods idea. Norenzayan  points out, however, that the 
complexity 
of most of the cultures analyzed is  limited—they are small-scale 
chiefdoms, not large agricultural societies. “You  see moralizing gods when you 
get 
to a state-level society,” he says. “But there  could be lots of 
intermediate cases”—nature spirits that enforce taboos  protecting shared 
resources, 
for example. 
A third test of the big gods hypothesis is whether it accurately predicts  
which religions spread. The Mormons, for example, have had spectacular 
success  spreading a faith focused on a judgmental god with strict moral rules, 
a 
strong  cooperative ethic, and costly signs of devotion like avoiding 
caffeine and  spending 2 years as a missionary. “It almost seems like Joseph 
Smith [founder of  the faith] read our article” on big gods, Slingerland jokes. 
The team plans to  use Mormonism as a template for identifying other highly 
prosocial religions  throughout history, quantitatively recording its 
features and systematically  searching for them in other faiths. If many of 
those 
religions also prove to  have spread rapidly, that could point to a deep 
pattern. 
Critics complain that the definition of a “moralizing” religion can be  
slippery. Baumard quibbles with Norenzayan’s interpretation of ancient 
Egyptian  beliefs, in which “stopping the flow of water” appears to be a sin. 
To 
Baumard,  this is clearly not a moral concern, but some kind of taboo. The 
big gods team  is “projecting a moralizing aspect onto gods that don’t care 
about morality,” he  says. 
Slingerland disagrees. Ancient Egypt’s agriculture was exquisitely 
calibrated  to the Nile’s annual flood. If someone tampered with the irrigation 
s
ystem for  short-term personal gain, the whole society would suffer. In the 
context of that  society, religious injunctions against interfering with the 
Nile “are absolutely  moral,” he says. 
Only Maat may have the insight to resolve that debate once and for all. In  
the meantime, these researchers may have found a new way to get closer to a 
 fuller understanding of religion, from ancient Egypt to today: 
Hypothesize,  test, and repeat.

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