Nope, pure creepy. Facebook = Big Brother? Looks as if. Makes me want to 
deep-six my Facebook page. 

David

> On Apr 15, 2016, at 7:07 PM, Centroids <[email protected]> wrote:
> 
> Alternately creepy and encouraging...
> 
> 
> 
> In The Age Of Trump, Tech CEOs Cast Themselves As The New Statesmen
> https://www.buzzfeed.com/charliewarzel/in-the-age-of-trump-tech-ceos-cast-themselves-as-the-new-sta
>  
> <https://www.buzzfeed.com/charliewarzel/in-the-age-of-trump-tech-ceos-cast-themselves-as-the-new-sta>
> (via Instapaper <http://www.instapaper.com/>)
> 
> 
> Michael Short/Bloomberg via Getty Images
> 
> Mark Zuckerberg isn’t running for president of the United States, but you 
> could be forgiven for thinking otherwise.
> 
> On Tuesday morning, the Facebook CEO kicked off the company’s annual 
> developers conference in San Francisco with a glancing shot 
> <https://www.buzzfeed.com/brendanklinkenberg/mark-zuckerberg-slaps-at-donald-trump-during-f8-keynote#.ohe0b0ZO0>
>  at Donald Trump, followed by a reiteration of the company’s oft-repeated 
> pledge to bring the world together. Zuckerberg spoke for only 30 minutes or 
> so and he spent many of them on what he touted as Facebook’s benevolent 
> efforts to bring universal access to information — and prosperity — to 
> underdeveloped nations. “We are one global community,” he told the crowd, 
> invoking climate change, the Syrian refugee crisis, and touching on world 
> events from Sierra Leone to India. All this at a developers conference, mind 
> you.
> 
> Zuck’s not alone. Last month Apple CEO Tim Cook led his keynote with a 
> similar stump-speech vibe. He dove right into the company’s national security 
> and privacy fight against the FBI, before addressing plans to reduce Apple’s 
> environmental impact and detailing its efforts to advance medical research 
> and “lay the foundation to transform care.”
> 
> Two weeks ago Microsoft CEO Satya Nadella told 
> <http://articles.economictimes.indiatimes.com/2016-03-31/news/71952590_1_india-born-ceo-satya-nadella-microsoft-human-language>
>  attendees of the company’s annual Build developers conference of plans to 
> “move our society forward,” asking “profound questions” of his developers: 
> “Is technology driving economic growth for everyone or is economic growth 
> stalled in spite of technological span? Is technology empowering people or is 
> it displacing us? Is technology helping us preserve our enduring values such 
> as privacy, or is it compromising it?”
> 
> Google CEO Sundar Pichai hasn’t delivered his big keynote yet (it’s coming up 
> May 18), but late last year he issued an open letter in support of Muslims 
> after Donald Trump suggested he’d blanket-ban the religious group from 
> entering the United States. And just last month he spoke 
> <http://www.buzzfeed.com/mathonan/searching-for-google-ceo-sundar-pichai-the-most-powerful-tec#.sg2qGqrPq>
>  to BuzzFeed News at great length about his ambitions for Google, suggesting 
> that “every jump in technology involves leveling the playing field.”
> 
> Welcome to 2016: where tech’s biggest leaders are no longer selling 
> themselves as innovators, creative geniuses, or domineering tycoons, but as 
> world leaders — statesmen shaping the course of human history. And it’s most 
> visible during the big keynotes that today sound more like TED Talks than the 
> product announcements and celebrations of code they began as.
> 
> While the shift in tone at tech’s big annual events has evolved somewhat 
> subtly over the past decade, it’s still rather jarring to see how far it’s 
> come from the obsessive product-and-design focus of Apple co-founder Steve 
> Jobs or the aggressive, sweaty, profit-and-revenue-driven speeches of 
> Microsoft’s Steve Ballmer era. Remember this:
> 
> Video available at: https://youtube.com/watch?v=Vhh_GeBPOhs 
> <https://youtube.com/watch?v=Vhh_GeBPOhs>.
> youtube.com <https://youtube.com/watch?v=Vhh_GeBPOhs>
> If last year’s F8 keynote was about how Facebook planned to eat the internet, 
> this year’s was about how Facebook plans to fix the world. “It takes courage 
> to choose hope over fear,” Zuckerberg told attendees, arguing that Facebook 
> is playing a long game with the aim of changing the world for the better by 
> connecting people. “I hope that we have the courage to see that the path 
> forward is to bring people together, not push them apart,” he said.
> 
> There are plenty of reasons for the global leadership rhetoric CEOs are 
> adopting. As technology seeps deeper into our lives, the stakes become 
> higher. In just 30 minutes Zuckerberg quickly sketched an outline of a future 
> in which many of the things we do outside of Facebook today (TV, commerce, 
> ordering flowers) will be done inside Facebook tomorrow. And so there’s a 
> certain amount of reassurance in these seemingly altruistic pronouncements — 
> regardless of the very real commercial motivations beneath them.
> 
> It’s also increasingly necessary as America’s big tech companies turn their 
> focus to international expansion — where nearly all the potential for growth 
> over the next decade lies. The U.S’s Big Tech leaders are engaged in an 
> image-shaping campaign that’s meant to assuage not only the world’s fears as 
> they pertain to the tech industry, but also as they pertain to the country in 
> which they’re based. If these guys sound like ambassadors or politicians, 
> it’s because they kind of are — and the country they represent is in the 
> middle of a chaotic and very public identity crisis.
> 
> This is especially true at a time when privacy concerns are writ large and 
> regular people are worrying more about the amount of information, money, and 
> power these companies have and the impact it may or may not have on their 
> lives. Because in the end, Facebook’s internet access–beaming plane is held 
> aloft by the advertisements the company sells against our personal 
> information. Google, which also sells advertising against the personal 
> information of its users, is likewise pushing hard into internet markets all 
> over Asia and Africa. Even Apple’s very principled privacy fight with the FBI 
> is a helpful piece of marketing. Privacy, after all, is among Apple’s most 
> important products <http://www.apple.com/privacy/>.
> 
> This noticeable rhetorical shift may also have something to do with Big 
> Tech’s moon shots 
> <https://www.buzzfeed.com/charliewarzel/%20http://www.buzzfeed.com/charliewarzel/mark-zuckerbergs-2-billion-chance-at-a-moonshot#.wqA7e7gr7>
>  — read: bold, futuristic projects like Hyperloops 
> <https://www.buzzfeed.com/carolineodonovan/hyping-the-hyperloop-how-elon-musks-dream-could-become-a-rea#.lmo30MYBv>,
>  self-driving cars, curing cancer, and virtual reality — coming home to 
> roost. Over the last seven years, tech’s biggest players like Elon Musk, 
> Larry Page, Sergey Brin, and Mark Zuckerberg have allocated considerable 
> resources toward long-term projects with the lofty goal of altering the 
> course of human experience. These moon shots often serve as an ambitious yin 
> (Google’s self-driving car) to a more mundane and revenue-producing yang 
> (Google’s AdSense).
> 
> 
> Tim Cook discussing Apple’s environmental footprint at its last keynote in 
> March. Stephen Lam / Reuters
> 
> But years after their initial announcement, many of these projects are 
> finally real. Facebook’s Oculus Rift VR headset has shipped, self-driving 
> cars have logged many millions of miles, and while Musk’s Hyperloop is still 
> a vision, his newest Tesla looks poised to change how we think of electric 
> cars; meanwhile, his other company, SpaceX, just successfully landed a rocket 
> on a boat 
> <https://twitter.com/SpaceX/status/718547446066913280?ref_src=twsrc%5Etfw>… 
> after it pushed a satellite into space. And so, as the innovations that were 
> sold as world-altering become reality, there’s pressure on the executives who 
> sold them to step up and play the part.
> 
> And it’s this idea — that Big Tech’s technology has caught up with its 
> greatest ambitions — that makes the keynotes at these annual events so 
> eminently watchable and, in a way, as consequential as anything happening at 
> any political rally today here at home. After all, Facebook with its 1.6 
> billion users is bigger than any country on Earth. This doesn’t mean we won’t 
> roll our eyes when Zuckerberg’s tells us it’s time to choose “hope over 
> fear”; we will. We roll our eyes when world leaders promise to “make America 
> great again,” too.
> 
> Charlie Warzel is a senior writer for BuzzFeed News and is based in New York. 
> Warzel reports on and writes about the intersection of tech and culture.
> Contact Charlie Warzel at [email protected] 
> <mailto:[email protected]>.
>                  
> 
>     
> 
>     
> 
>     
> 
>                 
> 
> 
> 
> Sent from my iPhone
> 
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> Centroids: The Center of the Radical Centrist Community 
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> Radical Centrism website and blog: http://RadicalCentrism.org 
> <http://radicalcentrism.org/>
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