Evolution and Economics. Another likely pillar for a Radical Centrist 
platform...

http://evonomics.com/scientists-discover-what-economists-never-found-humans/

Scientists Discover What Economists Haven’t Found: Humans

By David Sloan Wilson and Joseph Henrich

Paleontologists tell us that numerous Homo species once roamed the earth, 
although only Homo sapiens remains. Several Homo species still inhabit economic 
world, however — the world as described by traditional economics. The most 
common is Homo economicus, whose preferences and abilities were described by 
neoclassical economists a long time ago. More recently, behavioral economists 
described a new species called Homo anomalous, because it departs from H. 
economicus in so many ways. Now a brand new species has been discovered by a 
multi-disciplinary team of scientists. I’ll call it Homo bioculturus and it 
might well become the one that inherits the world of economics.

Joseph Henrich is one member of the team that discovered H. bioculturus and his 
new book, The Secret of Success: How Culture is Driving Human Evolution, 
Domesticating Our Species, and Making Us Smarter, is arguably the best way for 
the economic profession to learn about it. Henrich is an intellectual Indiana 
Jones, equally at home slashing through the Jungle or conducting lab 
experiments. He spearheaded the famous “15 Societies Study” that played 
experimental economics games in traditional societies around the world. He 
recently moved from the University of British Columbia, where he was jointly 
appointed in the Departments of Psychology and the Vancouver School of 
Economics, to Harvard University’s Department of Human Evolutionary Biology.

DSW: Greetings, Joe, and welcome to Evonomics.com.

JH: Hello David! It’s great to be with you.

DSW: First, let me congratulate you on writing such a terrific book. Without 
attempting to flatter you, it is a tour de force—great fun to read in addition 
to brimming with ideas—my current favorite book for recommending to others. 
Second, let me ask you to provide a synopsis for an economically oriented 
audience.

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JH: Thanks very much, David. That means a lot coming from you.

The central idea that the book follows is that human cultural learning gives 
rise to a system of cumulative cultural evolution that, over generations, 
gradually produces increasingly complex tools, technologies, bodies of 
know-how, communication systems and institutions. This is effectively a second 
system of inheritance that has been interacting with our genetic inheritance 
for more than a million years. Consequently, understanding humans from an 
evolutionary perspective requires considering the interaction between these two 
inheritance systems. The book is built around a series of examples. I use 
examples of how our anatomy, physiology, and psychology have evolved 
genetically in response to culturally constructed practices, like fire and 
cooking, and institutions such as those related to marriage and kinship.

One central idea that might be of interest to economists is the notion of the 
collective brain. The process of cumulative cultural evolution that arises from 
the specifics of how individuals adaptively learn from other members of their 
social groups means that our ability to produce increasingly complex tools 
technologies and know-how depend on the size and interconnectedness of a 
population, over time. This means that innovation, in part, depends on the flow 
of information among a large population of minds.

I also make the point that many of our cognitive abilities that we may think of 
as innate are actually bootstrapped up via cultural evolution from much simpler 
and less impressive cognitive abilities. Cumulative cultural evolution produces 
things like numerical systems, spatial reference systems, pulleys, levers, 
elastically stored energy and complex languages Without these, we’re much less 
impressive.

DSW: Many readers will be familiar with the school of thought known as 
evolutionary psychology and associated with names such as Leda Cosmides and 
John Tooby, which could be called Homo modularus. Your portrayal of the human 
mind as a product of evolution is very different. Could you please expound on 
the difference?

JH: Let me start by saying that I see myself as engaged in an enterprise that 
is largely convergent with that of the Santa Barbara crowd. I haven’t spent a 
lot of time thinking about the similarities or differences in our particular 
approach. Clearly, however, others think our approaches are very different 
since I’ve recently debated both Leda and one of her students, Max Krasnow. 
These events were driven by other peoples’ curiosity about the two approaches.

Nevertheless, when I look at the work of Cosmides, Tooby and their students 
here’s what I don’t see:

Consideration of evolutionary hypotheses in which culture or cultural evolution 
created the selection pressures that resulted in some particular aspect of 
human psychology.
An explicit effort to model cultural evolution and consider how a variety of 
genetically evolved adaptive biases or mechanisms can generate cultural 
adaptations related to things like tool-making, food choice, institutions, 
social norms, religions, and marriage systems.
A methodological approach that exploits the immense phenotypic and 
psychological diversity found across the human species. Instead they mostly run 
experiments on undergraduates. I think there’s good reason to believe that 
undergraduates are possibly the worst population from which to make inferences 
about human nature. I think it’s pretty hard to tell when you’re tapping human 
nature and when you’re tapping, for example social norms, by studying 
undergraduates only.
A theory of human evolution: how and why did our particular brand of primate 
branch off and evolve along such a unique evolutionary trajectory. They often 
point me to a paper called “The Cognitive Niche“. When I read the paper I don’t 
see a theory. I see a list of capacities, not a generative selection pressure 
that say how and why they emerged. Having a high level theory of what drove 
human evolution has a lot of advantages over the lower level theorizing that 
we’ve seen emphasized at Santa Barbara.
These are all things I develop or discuss my book.

Interestingly, in my debates with both Max and Leda, they made it clear that 
they have no problem with culture-driven genetic evolution in general. From my 
perspective, Max went so far as to argue that this idea flows directly out of 
Tooby and Cosmides 1992 chapter in The Adapted Mind. I don’t see it there so 
I’ve been meaning to ask Max for a page number.

My book comes at the modularity debate from a totally different angle. It’s 
focused on using an understanding of natural selection and evolution to think 
about the emergence of our capacities for learning. From a domain specific 
view, the “domain” is the domain of acquiring information, ideas, beliefs, 
values, preferences and motivations from other people via cultural learning. I 
make a case for what I’ve called, “model-based biases” and “content-based 
biases”. The model-based biases focus learners’ attention and memory on those 
individuals most likely to possess adaptive information like individuals who 
are particular skilled, successful or prestigious. Crosscutting these biases, 
are a set of intention memory and inferential biases that facilitate the 
learning of certain kinds of information, information about food, fire, social 
norms and projectiles.

Are these domain-specific? I thought they were but I really don’t care. It 
doesn’t help me to do better science if we call these domain specific or not. 
Max Krasnow tells me they’re not domain specific because they are not about 
“mating”, “foraging”, “parenting” and “cooperation”. Interestingly, Clark 
Barrett who is also from the Santa Barbara school of evolutionary psychology 
gives a view much closer to mine in his latest book, which is excellent by the 
way.

DSW: That’s very instructive! I think it would be equally instructive to relate 
your paradigm to various schools of thought in economics, such as orthodox 
economics, behavioral economics, the brand of evolutionary economics associated 
with Richard R. Nelson and Sidney G. Winter, and the brand of evolutionary 
economics associated with Friedrich Hayek. Let’s begin with the fabled Homo 
economicus.

JH: well, in our work we’ve tried to test some of the basic predictions made by 
the Homo economics model using some simple tools from behavioral economics 
applied across a diverse swath of human societies. Not only do we find that the 
Homo economicus predictions fail in every society (24 societies, multiple 
communities per society), but instructively, we find that it fails in different 
ways in different societies. Nevertheless, after our paper “In search of Homo 
economicus” in 2001 in the American Economic Review, we continued to search for 
him. Eventually, we did find him. He turned out to be a chimpanzee. The 
canonical predictions of the Homo economicus model have proved remarkably 
successful in predicting chimpanzee behavior in simple experiments. So, all 
theoretical work was not wasted, it was just applied to the wrong species.

I think the major problem with moving away from the Homo economicus model lay 
in what to add to the model. The economists I know are nervous about moving 
away from this canonical model because they worry that it opens the door to the 
willy-nilly adding of different preferences to fit the data. What the field 
needs is a disciplined way of theorizing and testing preferences (or irrational 
beliefs) that can then be added to the model.

This is what I think a fully-fledged evolutionary approach can add to economics 
— theory that endogenizes beliefs and preferences within a cultural and genetic 
evolutionary dynamic. Economists can keep all that powerful utility maximizing 
machinery that they love but it has to be embedded the larger evolutionary 
framework.

DSW: As you know, one of the strongest challenge to orthodox economics has come 
from behavioral economists such as Richard H. Thaler and Cass R. Sunstein, who 
call for an economic theory based on “Homo sapiens, not Homo economicus” in 
their book Nudge. Yet, in my own opinion, the field of behavioral economics 
falls far short of the fully rounded evolutionary approach that you provide in 
The Secret of Our Success. How would you distinguish your paradigm from the 
field of behavioral economics in its current form?

JH: I see two problems with behavioral economics at least as you just framed 
it. The first problem is that many behavioral economists haven’t fully 
confronted what I call the WEIRD People problem.(Western, Educated, 
Industrialized, Rich and Democratic)  Researchers often think they’re studying 
“Homo sapiens“, but actually they’re studying a particularly peculiar form of 
cultural psychology. This is because, until recently, most studies have been 
done with WEIRD undergraduates. But, it turns out when placed in cross-cultural 
perspective WEIRD undergraduates are psychologically rather unusual and a 
really poor model for our species psychology. This remains a problem but I 
think economists are now tackling it more quickly and efficiently than anyone 
else.

The second problem is that most behavioral economists, like most psychologists, 
still think in proximate terms. That is, they don’t think about where aspects 
of psychology including preferences and beliefs come from. One needs a 
generative theory that aims to explain how and why particular aspects of 
psychology emerge. If you don’t have an ultimate theory about where these 
aspects of psychology come from you end up with a disorganized mess of 
heuristics, biases and preferences, which is what I see when I look much of 
this literature. Without a theory there’s nothing to discipline and organize 
the empirical research.

These two problems bring us back to where I was on your last question. 
Economics needs a broad evolutionary framework that allows theorists to 
endogenize preferences, beliefs and potentially other aspects of psychology. 
Then, utility functions and decision-making rules can be embedded within this 
larger framework.

I’m hopeful on this front. I see economists like Tim Besley at the LSE 
gradually taking up the cultural evolutionary framework and building a 
synthesis with existing tools from economics.

DSW: Great! Next, some economists have embraced evolutionary concepts on their 
own, starting with Thorstein Veblen, who famously posed the question “Why is 
Economics not an Evolutionary Science?” in an article written in 1898. Other 
notables include Joseph Schumpeter, R. Nelson and Sidney G. Winter, and 
Friedrich Hayek. How do these home grown efforts compare with your paradigm?

JH: I think all of this work connects in a variety of ways with the work I’ve 
been doing on cultural evolution. Certainly, Hayek, Schumpeter, Nelson, and 
Winter all recognize the importance of intergroup competition — what some call 
cultural group selection — on cultural evolution. Obviously, I think we’ve gone 
much further then these guys did in building a genetic evolutionary foundation, 
exploring how genetic evolution gives rise to cultural evolution and how this 
feedbacks on genetic evolution, and on building the relevant theoretical and 
empirical frameworks for modeling cultural evolution and measuring 
psychological/cultural variation.

Nevertheless, as an anthropologist I recognize the importance of connecting 
with powerful ancestors.

DSW: All of this has been very helpful. Among contemporary economists—by which 
I mean people with economic training who work in economics departments—who do 
you regard as most in tune with modern evolutionary theory in relation to human 
affairs?

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JH: that’s a great question. I’m seeing so many excellent economists engaging 
evolutionary theory in many different ways, from geno-economics and cooperation 
to cultural evolution and institutions, I don’t think I can pick just a few.

DSW: I can’t resist asking you to compare your paradigm with one more academic 
discipline—Sociocultural Anthropology. Defined in terms of subject matter, you 
are a sociocultural anthropologist, but most people within the discipline 
wouldn’t see it that way and some wouldn’t even want you in the same department 
as them. Please explain.

JH: The academic discipline of anthropology is split by the fault line that 
separates science and humanities. In these border regions, many in humanities 
reject all systematic scientific efforts to understand humans and see the 
application of evolutionary theory to understanding humans somewhere between 
off-base and immoral. Since my earliest work in graduate school I’ve used “the 
three E’s”: Evolution, Equations and Experiments. These were all big no-no’s 
for a cultural anthropologist, since they represented efforts to quantify, 
measure and explain. It’s hard for people outside of humanities to understand 
this but there is a strong distaste bordering on contempt within at least parts 
of the humanities for these sorts of scientific endeavors.

Nevertheless, I’m sensing that times are changing. When I started, 
anthropologists never used behavioral economic experiments. Now, it’s not 
uncommon to see behavioral economics experiments in the journal Current 
Anthropology. Moreover, the list of anthropologists, especially young ones, 
interested in learning about experiments, cultural evolution and quantitative 
ethnographic methods seems to be growing. Perhaps the field is beginning to 
move towards us.

I should say that I still consider old-fashioned, qualitative field ethnography 
to be one of the main tools in my toolbox. I’m still inspired theoretically by 
my experiences doing fieldwork in the Peruvian Amazon, rural Chile, and the 
South Pacific.

My book is filled with snippets of ethnography that enrich, and round out, the 
quantitative data that underpins many of my conclusions. There’s nothing 
incompatible about doing rich and textured anthropological ethnography while at 
the same time conducting carefully controlled experiments. All of these 
contribute to a deeper understanding of the phenomenon under investigation. 
This has always seemed completely obvious to me since my earliest days of 
graduate school. So it’s always puzzled me why it’s not so obvious so many 
other researchers.

DSW: In my book Evolution for Everyone, I say that the Ivory Tower is more 
aptly called the Ivory Archipelago—many islands of thought with little 
communication among islands—and that evolutionary theory can be used as a 
common theoretical language to create the United Ivory Archipelago. Your book 
provides a great example of conceptual integration, allowing you to weave 
examples from dozens of academic disciplines—from cultural anthropology to 
neurobiology—into a single story. Our interview highlights the continuing need 
for academic integration, even for “islands” as nearby as evolutionary 
psychology, behavioral economics, and evolutionary economics. I would like to 
end our interview on a more practical note. How can the new and more integrated 
worldview that your book represents be used to address real-world policy issues 
at scales both small (e.g., urban neighborhoods) and large (e.g., income 
inequality and climate change)? I realize that this is a hopelessly broad 
question to end with, but anything you can say about the practical application 
of your paradigm would be appreciated.

JH: All approaches to explaining human behavior, implicitly or explicitly, 
involve assumptions about human nature. I like to think my main contribution is 
working towards building a better theory of human nature that can then be used 
to underpin work on policy. In the final chapter of my book I list a series of 
features of human psychology and behavior that emerge from the gene – culture 
coevolutionary approach I develop in the book. I hope this enriches our 
understanding of human nature in ways that could prove useful for policymakers.

DSW: Thanks very much for taking the time for this interview! As part of the 
older generation of evolutionists that includes Pete Richerson and Rob Boyd, 
it’s a pleasure to see the next generation that you represent accomplishing so 
much and succeeding so well.

JH: Thanks David—great to be with you!

2o16 July 12

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