More seth godin, but much shorter. :-)

“In the face of change, the critical questions that leaders must start with 
are, "Why did people come to work here today? What did they sign up for?"

That's why it's so difficult to change the school system. Not because teachers 
and administrators don't care (they do!). It's because changing the school 
system isn't what they signed up for.

The solution is as simple as it is difficult: If you want to build an 
organization that thrives in change (and on change), hire and train people to 
do the paradoxical: To discover that the unfamiliar is the comfortable familiar 
they seek. Skiers like going downhill when it's cold, scuba divers like getting 
wet. That's their comfortable familiar. Perhaps you and your team can view 
change the same way.”
—In search of familiarity
(Seth Godin)

http://feeds.feedblitz.com/~/337005008/0/sethsblog~In-search-of-familiarity.html


Sent from my iPhone

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