Still has safety drivers, but it certainly -sounds- close to real...

https://techcrunch.com/2017/08/08/cruise-is-running-an-autonomous-ride-hailing-service-for-employees-in-sf/

Cruise is running an autonomous ride-hailing service for employees in SF
Posted Aug 8, 2017 by Darrell Etherington (@etherington)

Cruise, the self-driving startup acquired by GM last year, is already operating 
a complete autonomous ride-hailing service in San Francisco for its employees.

The service is called “Cruise Anywhere,” and it allows employees to use a 
smartphone app to get anywhere they need to go in SF, seven days a week.
Cruise Anywhere is in beta, hence the employee-only restriction, but the 
company says that some employees are already using it as their primary source 
of transportation, replacing either personal vehicle ownership, public transit 
or traditional ride-hailing services completely. In total, Cruise says 10 
percent of its SF employees are using the beta, and more are being enrolled 
each week with a waitlist currently in place.

“We’ve always said we’d launch first with a rideshare application, and this is 
in line with that and just further evidence of that,” said Cruise CEO and 
co-founder Kyle Vogt in an interview. “We’re really excited about how the 
technology is evolving, and the rate at which it’s evolving. This is a 
manifestation of that — putting the app in people’s hands and having them use 
it for the first time and make AVs their primary form of transportation.”


During testing in San Francisco, Cruise has revealed in videos that an app is 
used to call its prototype AVs. But the company is focused on developing the 
hailing component as a full-fledged service itself, not just for testing 
purposes. The aim is to create something that can stand on its own, as Cruise 
believes that all aspects of the self-driving experience are important to 
differentiating one autonomous technology provider from another.

“We see a future where we’re open to partnering with one network or partner, 
many partners or even no partners if that’s the best way to release this 
technology and achieve the societal benefits of driverless cars sooner,” Vogt 
explained, noting that focusing on all aspects of the service gives them more 
flexibility with a go-to-market strategy.

Cruise employees are able to use the Cruise Anywhere services between 16 and 24 
hours per day depending on availability of the R&D fleet that Cruise operates 
in SF, and this pool of vehicles is set to grow by more than 100 cars in the 
next couple of months, which should expand operational hours. It’s available 
across all of the mapped area of San Francisco where the test fleet operates, 
and the app works like any ridesharing experience, mapping ride requesters with 
available cars.


The cars themselves are modified Chevrolet Bolt EVs equipped with sensors and 
self-driving computers and software, and each also has a safety driver in place 
behind the wheel for testing and as required by law. Still, Cruise says those 
drivers have had to take over manual control of vehicles engaged in Cruise 
Anywhere service only on a few occasions, with the vast majority of the driving 
done autonomously.

One Cruise employee has already taken more than 60 rides using Cruise Anywhere 
over the past three weeks or so, and uses it for everything from running 
errands to going out to drinks. The goal, again, is to build a user experience 
ready for consumer use — though Cruise isn’t saying if or when it might open it 
to members of the general public, or expand it to other cities where it’s 
conducting AV testing.


This latest move by Cruise is definitely a big step — its autonomous technology 
is now getting road ready for actual commercial service deployments. Competitor 
Waymo has also debuted an autonomous ride-hailing trial in Chandler, Arizona, 
with public applications for membership welcome, but Cruise’s service so far 
seems the broadest in terms of service area and availability based on known 
information.



Sent from my iPhone

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