I actually think he is right. Though I’m less sure Capitalism’s Age of 
Enlightenment will have fewer horrors...


https://m.signalvnoise.com/exiting-the-dark-ages-of-capitalism-480f0600f103

Exiting the dark ages of capitalism
DHHJan 16

Stop squeezing so hard
Squeezing out every last dollar from a relationship will leave it sour and dry. 
That goes whether the relationship is between a company and its workers, a 
company and its customers, or a company and its suppliers. It’s a 
two-dimensional, flat, and antagonistic relationship. It’s also frequently 
completely unnecessary, and nearly always unsustainable.

Yet it remains the predominant gospel of business. One packaged in a variety of 
euphemisms to make it palatable, like “what the market will bear”. If you’re 
constantly pushing to get within an inch of what the market will bear, you will 
inevitably overstep and it’ll break.

Capitalism doesn’t have to be this way. We can all prosper and society can 
progress without such a single-minded strategy. All it takes is a shift in 
thinking and perspective.

If, say, the CEO of BlackRock woke up tomorrow and thought “damnit, eeking out 
the last decimal of a return isn’t how I want to be judged at the end of my 
days”, then he could start making demands upon his capital that went beyond 
just “biggest return, at all costs”. Oh wait, he just did that!

You don’t even have to take such a change of heart at face value to realize the 
good it can bring. Mr Fink may well still be serving the long-term best 
interest of his fund and himself by doing this. Betting that it’s better to 
take less than the market will bear, if the market will then continue to exist 
in a productive form for another century.

Likewise, the CEO of Facebook seems to be realizing that the goal of plundering 
as much attention from as much of the world as he can reach perhaps isn’t so 
wise after all. Again, you don’t have to believe in the noble heart of Mr 
Zuckerberg to realize that such a change is likely for the better.

And you’re free to question those motives, as you should, while cheering on the 
change. Because that is change, and it can spread if you help.

It’s highly unlikely that Fink and Zuckerberg came to these conclusions in a 
vacuum. No, they, like everyone, are subject to a change of heart and practice 
from a change in atmospheric pressure. From seeing the world getting worse in 
so ever many ways, even as we celebrate progress in some areas. From people 
making their voices heard with a message of “you’re making it worse”.

These CEOs, especially the likes of Zuckerberg, have unprecedented power to set 
a new, less extractive course for capitalism. Perhaps they’re waking up to 
their fearsome power and realizing that legacy matters more than total victory 
through total war.

Supposedly his proposed intention to plunder less attention has sent 
Zuckerberg’s Facebook stake down billions. But once you’re a billionaire, how 
much does $70 vs $60 vs $30 billion really matter? No, what matters far more 
for many of them, as for all of us, is a belief that you’re doing your bit to 
make the world a better place. The cognitive dissonance between a mission 
statement like “connecting the world” and seeing 2 billion people growing ever 
more spiteful and antagonistic must be deafening.

These are the grand gestures, and if they’re genuine and carried through, they 
might well have a large impact. But there’s an even greater impact lurking 
below the surface. That fundamental shift in capitalistic ideals. The move away 
from “what the market will bear” to “what the market thinks fair”. That will 
only happen once the legion of business owners below these titans adopt a 
similar change in values. Once the next generation of would-be moguls has a 
change in aspirations.

But it’s possible. Oh, is it possible. The world looks so stuck, so set, until 
one day it changes. Until one day enough people wake up and say enough. Until 
those with the means decide to take less than all of it. Until we all 
reconsider.

Why shouldn’t that day be tomorrow?



Sent from my iPhone

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