Very geeky and techie, but a fascinating lens into mass movements that also 
helps explain Trump...



We can't all be friends: crypto and the psychology of mass movements
http://www.tonysheng.com/mass-movement
(via Instapaper)

The crypto community can be toxic. There’s trolling and brigading (try to post 
anything even slightly critical of XRP without muting your notifications), ad 
hominem attacks, and delighting in the misfortune of other people. I didn’t 
know there was a mute feature until I discovered crypto twitter.

Conflict is organized around tribes. People form tribes around projects (like 
Bitcoin, XRP), people (like Vitalik, Justin Sun), and theses and beliefs (like 
Fat Protocols, Fat Moneys, Crypto is rat poison). Oftentimes, individuals are 
members of multiple related tribes.

Members of these tribes exhibit some curious behaviors:

First, seemingly irrational certitude in their beliefs (e.g. XRP will be used 
by all of the world’s banks; all altcoins will go to literally zero).
Second, antagonism towards seemingly uncompetitive crypto tribes (why does 
money need to compete with a world computer?).
And finally, frequent switching of tribes.
The market draw-down of last week offers a recent example of these behaviors. 
Prices grinded down for a couple weeks and then on August 13th, crashed, with 
Bitcoin falling ~5% and most other cryptoassets falling ~20% against Bitcoin.

This led some “fat money” evangelists to take to twitter, telegram, and even 
television to congratulate themselves and others for holding only Bitcoin and 
ridicule anybody who held basically anything else. I’ll refrain from posting 
any excerpts because I think they will reflect poorly on the authors. As they 
say, “praise by name, criticize by category.”

These two reactions by investor Arianna Simpson basically summed up my 
perplexity with the behavior.

First, people I know to be thoughtful and kind stating with irrational 
certitude that their belief is right, and simultaneously ridiculing those that 
hold non-Bitcoin cryptoassets.

And then, a mass of people (many of whom I know for a fact had differing 
viewpoints as recently as weeks ago) band-wagoning.

To be clear, the point of this piece is not to criticize “fat money” believers. 
In fact, I tend to agree with the concept and have said so publicly in the 
past. I detail the behaviors above to illustrate a norm, not an aberration.

It’s hard to explain these phenomenon. Why behave this way? Irrational 
certitude seems like a great way to be embarrassingly wrong in the future. 
Antagonism seems like an unnecessary risk of being labeled an asshole by your 
industry peers. And switching tribes amplifies both risks.

I’ve been interested in the in-fighting and tribalism of the crypto community 
for some time. I wrote “Crypto-anarchism vs Crypto-incrementalism” to describe 
one such divide. And I have a long draft applying a religious lens. But neither 
seem to adequately describe the community’s dynamics.

Recently, something clicked when I read The True Believer by Eric Hoffer, a 
book on the psychology of mass movements like Christianity and Communism.

Crypto in-fighting makes sense when viewed through the lens of mass movements.

The psychology of mass movements

 
Eric Hoffer, author of “The True Believer”, img source

All mass movements generate in their adherents a readiness to die and a 
proclivity for united action; all of them, irrespective of the doctrine they 
preach and the program they project, breed fanaticism, enthusiasm, fervent 
hope, hatred and intolerance; all of them are capable of releasing a powerful 
flow of activity in certain departments of life; all of them demand blind faith 
and single-hearted allegiance

In 1951, American writer Eric Hoffer wrote The True Believer: Thoughts On The 
Nature of Mass Movements. It was published to immediate acclaim, with President 
Eisenhower giving copies to friends and recommending it to others. The book has 
resurfaced in part due to the 2016 US Presidential election. In 2017, Clinton 
shared that she recommended the book to her staff during the campaign.

I won’t summarize the whole book in this post, but I recommend reading the 
source. It’s concise and written like aphorisms. But if you prefer posts, 
there’s a good summary on the Farnam Street blog.

Instead, I’d like to propose a framework for starting a mass movement and apply 
that framework to the tribalism and in-fighting of the crypto community.

The players

Different groups of people play different roles at different times across a 
mass movement. In roughly chronological order:

“Men of words,” anti-establishment intellectuals

The mass movements of modern time, whether socialist or nationalist, were 
invariably pioneered by poets, writers, historians, scholars, philosophers and 
the like.

The words of anti-establishment intellectuals sow the seeds for revolution. 
They present ideas and sometimes discredit the establishment, paving the way 
for a charismatic leader to package their thinking into a movement.

Examples

Greek philosophers that ridiculed the pagan cults that Christianity eventually 
displaced
Cypherpunks that described an idealistic world that inspired the Bitcoin 
whitepaper
“The fanatic leader”

It is a truism that many who join a rising revolutionary movement are attracted 
by the prospect of sudden and spectacular change in their conditions of life. A 
revolutionary movement is a conspicuous instrument of change.

Interestingly, the intellectuals that prepare a society for a mass movement 
tend not to lead the movement.

Christ was not a Christian and Marx was not a Marxist

Instead, when the moment is ripe, a fanatic leader galvanizes the ripe 
population and pushes it to a point of no return. The leader translates the 
ideals published by the “men of words” into doctrines promising sudden and 
spectacular change.

Examples

Lenin
Trump
Gandhi
“The devil” to fear and fight

Hatred is the most accessible and comprehensive of all the unifying agents … 
Mass movements can rise and spread without belief in a god, but never without a 
belief in a devil.

Whereas the “men of words” sought truth, the “fanatic leader” seeks to unify 
the masses. The “fanatic leader” has two tools at her disposal: hope and 
hatred. Hope comes in the form of spectacular promises of change. Hatred takes 
the form of those forces that would prevent that change.

Examples

Capitalists for communist revolutions
Jews for Nazi Germany
Legacy financial system, Altcoins for the Bitcoin community
“Men of action” to implement the revolution

The chief preoccupation of a man of action when he takes over an “arrived” 
movement is to fix and perpetuate its unity and readiness for self-sacrifice. 
[…] He inclines, therefore, to rely mainly on drill and coercion. […] The 
genuine man of action is not a man of faith but a man of law.

After the mass movement has been pushed to a point of no return, practical 
actors must step in to maintain and legitimize the mass movement. Sometimes, 
when the promise of the mass movement outstrips the reality, this phase 
requires violence.

Examples

Xi Jinping
George Washington
The playbook

With all the players present, a mass movement can begin. Its course can be 
described with these three stages: forebearance, conception, and legitimization.

Forebearance: “Men of words” sow the seeds of revolution with idealism that 
alludes to a better world and discredits the current powers
Conception: “A fanatic leader,” inspired by the words of the intellectuals 
rallies a ripe population with promises of sudden and substantial change. The 
promises are vague and grandiose, set against “the devil” to fear and fight.
Legitimization: Once the movement reaches critical mass, “men of action” do 
whatever possible to legitimize the mass movement and convince the population 
that, “the new order [is] the glorious consummation of the hopes and struggles 
of the early days.”
Applied to Bitcoin and Ethereum:

Bitcoin

Forebearance: Cypherpunks publish subversive pieces like The Cryptoanarchist 
Manifesto leading to Nakamoto’s Bitcoin Whitepaper.
Conception: Fanatics such as Andreas Antonopolis, Fred Wilson, Roger Ver, and 
more evangelize Bitcoin, promising freedom from the tyranny of authoritarian 
regimes and legacy financial systems.
Legitimization: We’re not here yet, but this will look something like a group 
of pragmatists doing everything in their power to maintain a perception that 
Bitcoin succeeded in fulfilling its promises.
Ethereum

Forebearance: Members of the Bitcoin community publish critiques of Bitcoin’s 
properties and some launch alternative coins to address new use cases or 
experiment with new designs. The Ethereum Whitepaper is published.
Conception: Fanatics such as Vitalik Buterin, Joe Lubin, and “Silicon Valley” 
evangelize the promise of a decentralized web, promising freedom from the 
tyranny of states and internet monopolies.
Legitimization We’re also not here yet.
Try it yourself with your favorite (or least favorite) cryptocurrencies, 
political leaders, or cultish companies (like Tesla).

Competition in mass movements

Let’s return to our three perplexing behaviors observed in members of crypto 
tribes.

Irrational certitude in their beliefs
Antagonism towards other crypto tribes
Frequent switching of tribes
The nature of competition in mass movements contains clues.

When people are ripe for a mass movement, they are usually ripe for any 
effective movement, and not solely with a particular doctrine or program […] 
(a) all mass movements are competitive, and the gain of one in adherents is the 
loss of all the others; (b) all mass movements are interchangeable

The ripe population in a mass movement isn’t only ripe for a particular 
religious or financial or other forms of mass movement, they’re more ripe than 
average for any mass movement, including directly competitive movements. It’s 
more likely that a radical group will be able to recruit from a competing 
radical group than from an apathetic group.

A Saul turning into Paul is neither a rarity nor a miracle. In our day, each 
proselytizing mass movement seems to regard the zealous adherents of its 
antagonist as its own potential converts.

This explains the fierce competition between crypto projects that seem 
unrelated aside from their choice of technology. While they may not compete 
from a business perspective, they compete directly for a population of true 
believers: “the gain of one [movement] in adherents is the loss of all the 
others.”

To understand why fanatics might state things with seemingly irrational 
certitude, consider what makes the doctrine of a mass movement effective:

Those who would transform a nation… must know how to kindle and fan an 
extravagant hope. It matters not whether it be hope of a heavenly kingdom, of 
heaven on earth, of plunder and untold riches, of fabulous achievement or world 
dominion.

and

The effectiveness of a doctrine does not come from its meaning but from its 
certitude … presented as the embodiment of the one and only truth. If a 
doctrine is not unintelligible, it has to be vague; and if neither 
unintelligible nor vague, it has to be unverifiable.

In the competition for adherents, evangelists are willing to risk being proven 
wrong if it allows them to cultivate an effective doctrine. The result: bold 
claims, semantic drift, and the motivation to make predictive statements in the 
face of all odds over and over again.

Oftentimes, these statements seek to deride and discredit the doctrines of 
competing movements. Viewed through the lens of mass movement, this might not 
be excessive force. A competing mass movement that reaches Forebearance 
threatens your mass movement.

Closing thoughts

Mass movements can help us better understand crypto. Its origin stories follow 
the mass movement playbook. Its followers behave like adherents, attracted by 
the promise of sudden and spectacular change. Competition and “in-fighting” is 
fierce. And adherents regularly switch from one movement to another.

We are very early in these mass movements–somewhere between Forebearance and 
Conception. The sources of Forebearance are established post-hoc: only after a 
successful mass movement can you point to the “men of words.” Today, we think 
they might be cypherpunks, Satoshi, or Vitalik. It remains to be seen whether 
the mass movement that reaches Legitimization spawns from the same sources as 
Bitcoin and Ethereum.

Jostling for narratives can be seen as an evolutionary battle to compose the 
doctrines most likely to attract the next wave of adherents. Coin prices 
amplify this mess. Market cycles–especially up-cycles–appear to pick winning 
narratives, leading to sudden increases in evangelism and waves of new 
adherents. And when the market swings the other way, a new narrative gains 
steam and steals adherents.

Should a mass movement within crypto grow very large, the established powers of 
the world will turn against it. Throughout history, all successful mass 
movements have been violent–much bloodier than twitter trolling and telegram 
sniping. When this happens, we’ll be somewhere between Conception and 
Legitimization. This is the boss fight.

Viewed through the lens of mass movements, there is no kumbaya moment for the 
crypto community. Competition between early-stage crypto mass movements will 
continue until there is literal blood in the streets.

So what can we do? As individuals, we should be mindful of the psychology at 
play. Awareness can check unkind behavior. As projects, we can learn from 
successful mass movements to kindle our own. The psychology of mass movements 
expands the playbook projects can use to grow. And as a community interested in 
a freer world, we should think hard about whether the in-fighting increases or 
decreases the probability of any crypto project’s mainstream success.

What do you think we should do? Let me know on twitter.

Thanks to Nathaniel Whittemore and Spencer Noon for their input on this piece

“Fat money” is basically a new label to describe what Bitcoiners already 
believe: that capital will flow to cryptoassets designed to be money (e.g. good 
monetary policy). Its name is a tongue-in-cheek reference to the “fat 
protocols” thesis popularized by Joel Monegro in 2016, so its supporters also 
emphasize that “fat money” also believes that non-money cryptoassets (e.g. 
utility tokens, smart contract protocols) will be worthless long term. A good 
and lengthy discussion on “fat money” can be found on the Village Global 
podcast. A primer by Arjun Balaji can be found here. ↩

Attributed to Warren Buffett in his letter to Leon Cooperman ↩

I cite “sound money” in my post “Sound digital goods” and say that the “money 
use case” is likely the most promising crypto investment in “Trustless digital 
assets (NFTs).” ↩

Bitcoin and Ethereum are handy examples to illustrate this point. In Bitcoin, 
Satoshi was the “man of words” but his disappearance meant others had to play 
the “fanatic leader” role. This is typical of mass movements. With Ethereum, on 
the other hand, Vitalik can be seen as both the “man of words” and the “fanatic 
leader,” a less common formation. ↩

Jeeze this was intense ↩

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Sent from my iPhone

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