Goodsounds;655970 Wrote: > Your view of their motivation seems unlikely to me. You're talking about > RADIO stations - the majority of people use car radios (whether over the > air or satellite) and radios at work. They don't see visual ads at all. I'm not in the radio industry, but the "majority" of listeners are not the target here -- the "marginal" listeners are. The majority may not see the pc-based ads, but at least the advertisers believe that enough people do see the PC ads to make it worth their while to pay for them, over and above what they pay for commercials on broadcast radio. Advertisers generally pay more for larger audiences, and presumably Bloomberg measures their web traffic (as imperfect as such measurements are) when setting web advertising rates.
That's not to say that there aren't other factors at play, or that it couldn't be simply agreeing to what their IT folks recommend. But Bloomberg does have a financial interest in doing it this way. And having to pay for content via inflicted advertising hardly constitutes a conspiracy. -- aubuti ------------------------------------------------------------------------ aubuti's Profile: http://forums.slimdevices.com/member.php?userid=2074 View this thread: http://forums.slimdevices.com/showthread.php?t=90126 _______________________________________________ Radio mailing list [email protected] http://lists.slimdevices.com/mailman/listinfo/radio
