Exactly the same response I just received. Looks like a form letter. But,
at least they did respond. Hopefully, more than just the two of us have
written.
*Mark O'Connell*
Outpost 254 Commander
Florin International A/G, Sacramento, CA
Don't drive faster than your angel can fly.
[EMAIL PROTECTED] <mailto:[EMAIL PROTECTED]>
-----Original Message-----
From: Cdr.Jen [SMTP:[EMAIL PROTECTED]]
Sent: Friday, June 04, 1999 12:11 PM
To: [EMAIL PROTECTED]
Subject: [RR] reply from Carl's Jr.
I received the following reply from Carl's Jr. regarding my email to
them
about their offensive
TV ad:
-Cdr Jen
-----Original Message-----
From: Nelson, Kim @ CKE [mailto:[EMAIL PROTECTED]]
Sent: Friday, June 04, 1999 11:40 AM
To: '[EMAIL PROTECTED]'
Subject: RE: TV Advertisement
----------------------------------------------------------------------------
-----------
Thank you for taking the time to express your concern about Carl's
Jr.'s
television commercials.
Carl's Jr. has always been known for great food and great service.
But
as a regional chain with a much smaller advertising budget than our
national competitors, we needed to develop a campaign that would
attract
attention. We realize that we walk a fine line to be seen as
entertaining without being offensive.
With certain ads, we may have taken our creative approach too far,
for
which I apologize. We are listening to what our customers are
telling us
and it will affect future decisions and advertising campaigns. We
will
strive to be more careful to create ads that highlight our burgers
in a
memorable way, without offending anyone.
We value your patronage and appreciate your opinion. Again, thank
you
for writing.
Sincerely,
Tom Thompson
President and Chief Operating Officer
-----Original Message-----
From: Cdr.Jen [mailto:[EMAIL PROTECTED]]
Sent: Wednesday, May 19, 1999 8:46 AM
To: [EMAIL PROTECTED]
Subject: TV Advertisement
To whom it may concern;
I most recently read on one of my listserve's, a comment regarding
your
most
recent television ad: regarding a man who is late coming home from
work
and
needs an alibi for his wife for his late home arrival. And
apparently
some
catsup from a juicy Carl's Jr. burger dripped on his friend's shirt
looking
like blood gives him the idea they've been in some sort of an
accident
so he
knocks his friend out cold.
Last evening when our family saw the ad, my 14 year old son said,
"Man
that's brutal, what kind of friend is that!" My husband and I found
the
ad
repulsive.
After the latest news reports of violent actions of youth, what we
DON'T
need is adults condoning lying and attacking a friend to sell a
hamburger.
It is unfortunate you have chosen this type of ad campaign to sell
an
fairly
decent tasting product -- Please consider another avenue for selling
your
product - I always thought that Carl's Jr. Star was cuter than that
little
dog that sells tacos, but cute or not I can not patronize an
establishment
that goes against my family's ethics.
Sincerely
Jennifer Wheeler
Vancouver, Washington
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