Dear Representatives of Carl's Jr. Hamburgers, Thank you for taking the time to read and respond to my concern regarding your recent ad campaign. In this day and age of advertising it seems that vendors spend too much time selling an "image" rather than the product. For a game, I used to ask my son when he was younger, what do you think that TV commercial is selling? - Most of the time, his answers had nothing to do with the product, yet ads with catchy jingles he would remember when we went to the grocery store. Here in the Pacific NW, we are sensitive to the rise in youth violence, especially after the senseless killings that happened in Springfield Oregon. The less violent thoughts we pump into our impressionable youth, the better. Not to say Carl's Jr. is solely responsible for promoting violence -- as a society we are all responsible. - Advertisers though, have an unique ability to send short repeated messages throughout the day that reinforce certain ideals, so are responsible for sending the right message. Sex and violence may sell products in he short term, but in the long term, there is a moral obligation as a society to enforce ideas that promote the society, not tear it down. - If you want to be blessed financially, fix your mind, heart and soul on that which reaches the heart and soul of America -- Although the "good book" doesn't sanction materialism, it does say God will abundantly bless the soul who gives and whose heart is not set of riches. Again thanks for being reflective. Jennifer Wheeler Vancouver Washington -----Original Message----- From: Nelson, Kim @ CKE [mailto:[EMAIL PROTECTED]] Sent: Friday, June 04, 1999 11:40 AM To: '[EMAIL PROTECTED]' Subject: RE: TV Advertisement Thank you for taking the time to express your concern about Carl's Jr.'s television commercials. Carl's Jr. has always been known for great food and great service. But as a regional chain with a much smaller advertising budget than our national competitors, we needed to develop a campaign that would attract attention. We realize that we walk a fine line to be seen as entertaining without being offensive. With certain ads, we may have taken our creative approach too far, for which I apologize. We are listening to what our customers are telling us and it will affect future decisions and advertising campaigns. We will strive to be more careful to create ads that highlight our burgers in a memorable way, without offending anyone. We value your patronage and appreciate your opinion. Again, thank you for writing. Sincerely, Tom Thompson President and Chief Operating Officer -----Original Message----- From: Cdr.Jen [mailto:[EMAIL PROTECTED]] Sent: Wednesday, May 19, 1999 8:46 AM To: [EMAIL PROTECTED] Subject: TV Advertisement To whom it may concern; I most recently read on one of my listserve's, a comment regarding your most recent television ad: regarding a man who is late coming home from work and needs an alibi for his wife for his late home arrival. And apparently some catsup from a juicy Carl's Jr. burger dripped on his friend's shirt looking like blood gives him the idea they've been in some sort of an accident so he knocks his friend out cold. Last evening when our family saw the ad, my 14 year old son said, "Man that's brutal, what kind of friend is that!" My husband and I found the ad repulsive. After the latest news reports of violent actions of youth, what we DON'T need is adults condoning lying and attacking a friend to sell a hamburger. It is unfortunate you have chosen this type of ad campaign to sell an fairly decent tasting product -- Please consider another avenue for selling your product - I always thought that Carl's Jr. Star was cuter than that little dog that sells tacos, but cute or not I can not patronize an establishment that goes against my family's ethics. Sincerely Jennifer Wheeler Vancouver, Washington _______ To unsubscribe, send "unsubscribe rangernet" to [EMAIL PROTECTED] "Eat the hay & spit out the sticks!" RTKB&G4JC! Autoresponder: [EMAIL PROTECTED] http://rangernet.org
