Assalamu'alaikum Wr Wb
Berikut ini adalah sebuah artikel di majalah Time tentang kesuksesan orang 
India dalam menghasilkan manajer yang mampu berkiprah di mancanegara. Harapan 
kita pengalaman India ini bisa menjadi salah satu masukan untuk memajukan SDM 
di Minangkabau/Sumbar, sehingga sukses merantau, tidak hanya di Indonesia, tapi 
juga ke mancanegara dengan bekal pendidikan yang mantap.
Mudah-mudahan di maso datang lebih banyak perantau Minang yang sukses seperti 
Ajo Duta dan Nyit Sungut, tidak hanya di Amrik, juga di negara-negara maju 
lainnya.

Salam,
Fashridjal M. Noor Sidin

India's Leading Export: CEOs
By Carla Power Monday, Aug. 01, 2011 
What on earth did the Banga brothers' mother feed them for breakfast? Whatever 
it was, it worked: Vindi Banga grew up to become a top executive at the food 
and personal-care giant Unilever, then a partner at the private-equity firm 
Clayton, Dubilier & Rice. His younger brother Ajay, after heading Citigroup's 
Asian operations, was last year named CEO of MasterCard — all without a degree 
from a Western business school and without abandoning his Sikh turban. When 
Ajay took over at the credit-card company's suburban — New York City 
headquarters, the Times of India crowed that he was the first "entirely 
India-minted executive" at a multinational's helm. 
The brothers laugh when asked for their mother's breakfast menu, deflecting 
suggestions that they were raised by a Bengal-tiger mom. Instead, they cite an 
itinerant childhood as a key ingredient in their success. The sons of a 
lieutenant general in the Indian army, they moved to a new posting every couple 
of years — perfect training, it turns out, for global executives facing new 
markets and uncertain conditions. "You had to adapt to new friends, new 
places," recalls Vindi. "You had to create your ecosystem wherever you went." 
(See pictures of the tempestuous Nehru Dynasty of India.)
The Banga brothers are two of a growing roster of global Indian business 
leaders, a roster that includes CEOs such as Citigroup's Vikram Pandit and 
PepsiCo's Indra Nooyi as well as the deans of both Harvard Business School and 
INSEAD. Yes, ArcelorMittal's Lakshmi Mittal had the advantage of growing up in 
the family business, but now the family business has grown into a global 
powerhouse under his leadership. 
What factors account for the rise and rise of India-trained business minds? 
"Our colleagues in our Asian offices are asking the same question," laughs Jill 
Ader, head of CEO succession at the executive-search firm Egon Zehnder 
International. "Their clients in China and Southeast Asia are saying, 'How come 
it's the Indians getting all the top jobs?'" It could be because today's 
generation of Indian managers grew up in a country that provided them with the 
experience so critical for today's global boss. Multiculturalism? Check. 
Complex competitive environment? Check. Resource-constrained developing 
economy? You got that right. And they grew up speaking English, the global 
business language. 
It's risky to generalize about India, a subcontinent of 1.2 billion people, 
just as it's simplistic to stereotype the Western executive or the Chinese 
business leader. Motorola's Sanjay Jha or Berkshire Hathaway's Ajit Jain, one 
of those tipped as Warren Buffett's successor, succeed due to talent and drive, 
not because they're Indian. And bosses like Nooyi spend most of their formative 
career years outside the country. Is it that they may just happen to be Indian? 
As Ajay Banga notes, "You are who you are because of what you do, not the color 
of your skin." (See "India vs. China: Whose Economy Is Better?")
The data suggest Indians are scaling corporate heights. In a study of S&P 500 
companies, Egon Zehnder found more Indian CEOs than any other nationality 
except American. Indians lead seven companies; Canadians, four. Among the 
C-suite executives in the 2009 FORTUNE 500 were two mainland Chinese, two North 
American Chinese and 13 Indians, according to a study by two professors from 
Wharton and China Europe International Business School. 
For multinationals, it makes good sense to have leaders experienced in working 
with expanding Asian markets. And India is already the location of many of 
their operations. "If you look at companies like Pepsi or Hewlett-Packard or 
IBM, a huge chunk of their global workforce is sitting out in India," says 
Anshuman Das, a co-founder of CareerNet, a Bangalore executive-search company. 
"India and China are also the countries of future profits for the 
multinationals, so they may want their global leaders to come out of them." 
Competitive and complex, India has evolved from a poorly run, centrally 
controlled economy into the perfect petri dish in which to grow a 21st century 
CEO. "The Indians are the friendly and familiar faces of Asia," says Ader. 
"They think in English, they're used to multinationals in their country, 
they're very adaptive, and they're supremely confident." The subcontinent has 
been global for centuries, having endured, and absorbed, waves of foreign 
colonizers, from the Mughals to the British. Practiced traders and migrants, 
Indians have impressive transnational networks. "The earth is full of Indians," 
wrote Salman Rushdie. "We get everywhere." Unlike, say, a Swede or a German, an 
Indian executive is raised in a multiethnic, multifaith, multilingual society, 
one nearly as diverse as the modern global marketplace. (See pictures of 
India's "slumdog" entrepreneurs.)
Unlike Americans, they're well versed in negotiating India's byzantine 
bureaucracy, a key skill to have in emerging markets. And unlike the Chinese, 
they can handle the messiness of a litigious democracy. "In China, you want 
something done, you talk to a bureaucrat and a politician — it gets done," 
observes Ajay. "In India, if you talk to a bureaucrat or a politician, there 
are going to be 600 other people with their own points of view." There's an old 
saw about Asian business cultures: "The Chinese roll out the red carpet; 
Indians roll out the red tape." 
Maybe that's why Indian managers are good at managing it. They have cut their 
teeth in a country ranked 134th by the World Bank for ease of doing business. 
To be fair, it's also the reason some of them left home. They're practiced in 
the exasperating culture of local, state and national permits. "To build a 
factory in China, a CEO will have to get two or three different permissions 
from various departments," observes Signe Spencer, a co-author of The Indian 
CEO, a 2007 study from the HayGroup consultancy. "An Indian CEO may have to get 
80 different permissions from 80 different places." No wonder Indian executives 
spend much of their time networking and lobbying — tasks Western CEOs leave to 
their corporate public-affairs departments. 
India's economic liberalization, which began in 1991, was another blessing for 
this generation of executives. It gave them exposure to a young and 
fast-growing consumer market. "Liberalization unleashed a level of competition 
that makes you stand on your toes," recalls Vindi. "We had to learn to compete 
with international players but also with very good, extremely fast local ones." 
In 1987, when Vindi was CEO of Hindustan Unilever, the company's leading 
detergent, Surf, faced off against Nirma, a locally produced brand. "It didn't 
cost 5% less, or 10% less," says Vindi, shaking his head. "It cost a third of 
our product. We had to make a product that was better, for the same price." 
Within 12 months, they had. 

Competition starts early in India, as students vie for admission to the 
state-funded Indian Institute of Technology and the Indian Institute of 
Management. The system produces a self-selecting and highly disciplined elite; 
there are tales of children starting to study at age 7 for the exam they take a 
decade later. When the current crop of CEOs came of age, it was typical for 
300,000 applicants to vie for 2,000 places. "People in India think Harvard and 
MIT are second choices and an IIT is their first," says Spencer. (Ajay Banga, 
an IIM alum, just like his brother, disagrees: "I'd have given my right arm to 
go to a Harvard or MIT!") 
There's a spartan quality to these institutions, including shabby buildings and 
tiny dorm rooms. Two years ago, 1,500 IIT faculty members went on a Gandhian 
fast to protest their low pay. But what the institutions lack in glamour they 
make up in prestige and a tight-knit global network. "They all still know each 
other's test scores and class rank when they're 60 years old!" says Spencer. 
(See pictures of India's history.)
Once they leave and begin climbing the ranks, Indian managers tend to look 
abroad — or to multinationals within their country — more than their Chinese 
peers do. "In China a lot of the senior executives are political appointees," 
says Ader. "You get much more credibility leading a Chinese organization. If I 
call a Chinese candidate and say, 'Do you want to go on a board in the U.K. or 
U.S.?' they say, 'Why would I?' If you call an Indian, they will." The HayGroup 
study on the Indian CEO found Indian leaders' networking to be particularly 
"bold and focused," with the intent of obtaining useful information. 
One of Indian managers' great advantages is their native disadvantage: they 
have learned their skills in a country with huge aspirations but an often 
faulty infrastructure. Ajay remembers his first day at Citibank in Chennai, 
when he wondered what the banks of machines "big enough to power jet engines" 
did — preserve data in case of power cuts — and then found out that this was 
only the first line of defense. "I learned that not only do you need a backup, 
you need a backup to the backup to the backup," he says. "That's not a bad way 
to think about management. You've got to have a Plan B and a Plan C, and they 
have to be somewhat robust." 
Indian managers suit tough times, accustomed as they are to making complex 
systems work, even with finite resources. For Indians, "navigating 
uncertainties is an art, not a source of complaint," says INSEAD's dean, Dipak 
Jain. "We have the training to deal with complexities." Growing up in a nation 
where resources are often tight "forces you to blow through the constraints and 
find the answer," agrees Nikesh Arora, Google's senior vice president and chief 
business officer. "You tend to take a look at the problem, argue about the 
constraints, argue about the boundaries and see how to solve it within those 
boundaries." (See TIME's special report on India's 15 most influential.")
Early in the 1980s, when Ajay Banga was first working at Nestlé, he had the job 
of selling chocolate in India, where temperatures can hover above 38°C for 
months. Try selling Kit Kats in towns that don't have electricity, let alone 
refrigeration. Banga ended up having to create a refrigerated supply chain — 
with specially designed carts for cooling the chocolate en route to villages — 
then installing generators to run the air conditioners to keep shop storage 
spaces cool. "And we were doing it having been schooled in the fact that 'You 
will not compromise on the Nestlé products or value,'" recalls Banga. "Think 
about that. Think about trying to live that dichotomy!" 
In Hindi, such adaptability using finite resources has a name: jugaad. Jugaad 
is the spirit behind Indian products like the $2,500 Nano car, designed to be 
assembled using chemical glues rather than expensive factory-based welding. 
It's also what Vindi Banga employed when trying to figure out how to sell 
Unilever products to rural Indian women. Instead of spending on advertising, 
the company established the women as small-business operators, providing loans 
to buy Unilever products and resell them in their communities. The women got 
jobs, and Unilever got a new distribution channel, notes Banga. "These ladies 
became brand ambassadors, brand teachers and brand distributors — all in one." 
It is not surprising that Indian executives tend to pay particular attention to 
the lower-middle-class consumer and the so-called bottom billion, the poorest 
customers. After all, more Indians live on $2 or less a day than don't. But 
attention to value pays dividends when profit margins — and pocketbooks — are 
shrinking. "In emerging markets, companies work very hard to get the value 
equation right," Vindi observes. That's an ever more valuable skill in a 
climate where even wealthy consumers are looking for value. (Watch "Owning a 
Nano, the World's Cheapest Car.")
Another reason Indian executives are thriving in a world traumatized by the 
global meltdown: a sense that businesses need to do more than just make money. 
"When you talk to these top CEOs, there's a sense that the corporation is 
embedded in society," says Harbir Singh, a Wharton professor and a co-author of 
The India Way. "Most of the executives we surveyed said, 'You cannot succeed if 
you don't help society around you to have a better life.'" 
Research on top executives shows South Asians tend to be guided less by the 
bottom line than by a bigger goal. "They think about what will not only benefit 
them but the greater good," says Spencer. "When they make business decisions, 
they take that seriously into account. You interview an American CEO and it's 
classic McKinsey strategic thinking: How do we make money in this market? But 
the Indians are showing us a level of business ethics that we don't see in the 
West." 
Those ethics may get tested as Indians wrestle with the demands of 
institutional shareholders in the large corporations they are now running. But 
the HayGroup's leadership survey includes an inner-strength category, examining 
how morals and values affect leadership. The only groups that scored as high on 
inner strength as Indian CEOs did? Catholic nuns and monks. 
See "India's Government Aims to Curb Excessive Weddings."

Read more: 
http://www.time.com/time/magazine/article/0,9171,2084441,00.html#ixzz1Syd3XZyL

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