Hi Rolf,

I don't see any attachment (and I checked with Matt too - he didn't see 
anything either) - could you please post you're latest revisions on the web 
somewhere?

Thanks!

--Jesse

From: Rolf van der Steen [mailto:[email protected]]
Sent: Friday, April 15, 2011 7:47 AM
To: [email protected]
Subject: Re: Logo

All,
Thnx for the positive feedback!
I did some more work. Here's an update.

 *   First of all I bumped up the resolution. Now I've got a file which allows 
hi-res printing of the logo up to 10cm.
 *   Next I did some tweaking based on your comments. There was a preference 
for simplestyle1 but main comment was that it is too heavy. I agree; the 
side-elements 'overruled' the word RAVE. I styled the side-elements as an 
'average' of simplestyle1 and 2.
 *   I also used a nice bright red for the 'hole'. I was kind of reluctant at 
first (because indeed I thought the hole should be black or dark grey), but the 
red actually works really well.
 *   I also looked at the Apache project branding requirements. Based on that I 
included the "(tm)" symbol and created "powered by" and "inside" variations of 
the logo.
 *   I think there are situations where a square ratio icon is useful, so I 
couldn't resist creating a light and heavy variation for that. These can 
contain the "powered by" and "inside" additions as well.
 *   Then I went overboard and also created a favicon ;-).
I've attached an image containing all the variations.
IMO we're quite there, nevertheless still love to hear your feedback.

grt, Rolf

On Thu, Apr 14, 2011 at 4:34 PM, Hadrian Zbarcea 
<[email protected]<mailto:[email protected]>> wrote:
Ate,

That's what I meant :). And that's why I didn't cast a vote (although it's not 
technically a vote). So there:

+1 to both of them.

I don't know if you plan any further refinement. Making the dot in the middle 
red for instance to add a touch of color. Now one might argue that as the hole 
in the middle of the vinyl it should be black. Maybe enhancing the light 
diffraction effect on the vinyl side? Anyway, it's an awesome (pun intended) 
logo, simple and powerful.

Hadrian


On Apr 14, 2011, at 4:00 AM, Ate Douma wrote:

> On 04/13/2011 08:25 PM, Hadrian Zbarcea wrote:
>> I like them both. I think I'm slightly more in favor of simplestyle2 for not 
>> being as solid.
>
> Same for me, but both are great so I'd be happy whichever of these two is 
> chosen.
>
>>
>> Great work,
>> Hadrian
>>
>> On Apr 13, 2011, at 12:02 PM, Ross Gardler wrote:
>>
>>> On 13/04/2011 16:56, Franklin, Matthew B. wrote:
>>>
>>>>>
>>>>> http://people.apache.org/~ate/rave/logo/rave_logo_simplestyle1.jpg<http://people.apache.org/%7Eate/rave/logo/rave_logo_simplestyle1.jpg>
>>>>
>>>> I really like simplestyle1.  I think it really jumps out at you.  Very
>>>> sleek.
>>>
>>> +1 I really like - great impact.
>>>
>>> I suspect this would also work really well as an Icon. Square like 
>>> http://people.apache.org/~ate/rave/logo/rave_logo_appstyle.jpg<http://people.apache.org/%7Eate/rave/logo/rave_logo_appstyle.jpg>
>>>  but without the feather and with just the "white label" part of the record.
>>>
>>> Great stuff!
>>>
>>> Ross
>>
>



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