Halo products are not about sales- they are about marketing. The company knows 
it isn't going to sell very many (if any) of the product to actual consumers. 
Pros and shop employees will buy it for a HEAVILY discounted price ($0 in some 
cases). The purpose is to establish the brand as the market leader. 

A rep for a very high end outdoor gear company laughed when I asked him how 
many of a specific pack they sold each year. His quote was something like "I'd 
be surprised if we sold any- nobody buys that thing". It was $600. But 
EVERYBODY knew about it and asked about it when they came into the store. 

Cheers!
Chris 

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