Sorry everyone, but I don't think that "we have to redesign a cheaper product" follows from "the dollar / yen exchange rate is unfavorable." There is a much simpler answer to that issue: shift production to Waterford. Presumably, Riv isn't struggling with margins on Waterford-built frames resold at $2k because that's exactly what the Rodeo is. Why isn't that part of the solution here? Hunqapiller is to Atlantis as Hillborne is to Hilsen. Easy. I don't understand why the Atlantis has to go away, unless Riv wants to abandon dedicated touring frames at that price point.
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